Internet has increased marketing channels, which consumers can obtain through different channels. Let consumers have a certain stickiness to fitness brands or projects. For gymnasiums, they can promote their gymnasiums through multiple channels, formulate certain incentive mechanisms, and improve the stickiness and repurchase rate of members.

The traditional marketing method is to influence people's attitudes and feelings first, then arouse their interest and stimulate consumers' behavior. Now there is another mode: do it first, and then this action will affect people's feelings and make consumers have new thinking.

For example, a brand of gym promotion.

Traditional advertisements will tell members that you should go to the gym, which is beneficial. If you don't go, you will worry about your health and some bad things may happen to you.

Many people may not listen to you. Now there is a new attempt to let members go to the gym first, so that they feel that they need to exercise, so that both the gym and members feel that the gym can provide professional fitness guidance for users, and members can have a healthy body through exercise. Activities like this must be done offline, because it is difficult for traditional advertisements to directly reach the pain points of users' consumption. You can use some platforms to do some online activities, develop customers' circle of friends, build traffic, learn about activity cows and professional online activity publishing platforms.