The company invested heavily in signing an international superstar, Mr. Chen, as the image spokesperson of the otaku massage chair. With its brilliant, elegant and healthy image, the company shows the brand spirit of Shu Hua's self-improvement and initiative, and is committed to building a leading brand leading a new generation of healthy lifestyles in China. At the same time, the new category of Shu Hua otaku massage chairs is listed on the whole line, which is intended to complement the original outlets and form a new pattern of "dynamic and static combination" with fitness equipment such as Shuhua treadmill in product category.

20 10 brand promotion year

Strong attack on the Beijing Sports Expo, a new generation of national standard multifunctional intelligent treadmill made a new appearance, advocating the fashion fitness concept of "healthy future"; Shu Hua was elected as the deputy director of the fitness equipment professional Committee of the new China Cultural and Educational Association; In May of the same year, Shu Hua won the "Top 20 Sporting Goods in China".

2009 is a breakthrough year.

Adjust the overall marketing strategy and take the lead in opening new stores in major supermarkets in Fujian; 65438+February, Shu Hua Taobao Mall was newly launched, becoming the first fitness equipment brand in the same industry to realize online and offline synchronous sales.

2008 year of innovation

Small sporting goods are fully listed, and new channels in the industry are vigorously expanded; Beijing Sports Expo made a strong attack, and the multi-functional intelligent treadmill series won the honor of "Best-selling Popularity Award".

Late 2007

First, promote "private gyms", endorse fitness equipment and lead the sports fair.

Marketing year 2006

Shocked the Chengdu Sports Expo, the "popularization storm" swept the craze of family treadmills, and won the title of "Top Ten Sporting Goods Brands in China", and the series of intelligent treadmills won the honor of "Family Inspection-free Products".

Brand take-off year 2005

Shu Hua brand operation started in an all-round way. Hire "diving prince" Tian Liang as the image spokesperson, and exclusively sponsor five sets of CCTV "Good Morning China" columns and urban health run; Won the title of "China Famous Brand Product".

Brand Enrichment Year 2004

Outdoor fitness equipment produced by the National Sporting Goods Quality Supervision and Inspection Center passed the inspection according to GB 1972-2003, and won the title of "National Enterprise with Double Guarantees of Product Quality and After-sales Service", creating a new industrial park in Shu Hua and starting a second venture.

Brand acceleration year 2003

Passed the ISO900 1:2000: 2000 international quality system certification, was awarded "Fujian famous brand product", re-planned the market network, and Shu Hua monopoly business was officially launched.

Brand promotion year 2002

Won the title of "Fujian Famous Trademark" and "Recommended Product for Green Consumption".

200 1 brand first year

Began to devote himself to the construction of VI system, which laid the foundation for the implementation of Shu Hua brand strategy; It was accepted as the director of the National 3. 15 Quality Advisory Committee and passed the ISO 900 1: 94 international quality system certification at one time.

1999 channel construction continuation year

The market network quickly expanded to the whole country, and the products passed the sampling inspection by the National Sporting Goods Quality Inspection Center, and won the gold medal at the Sports Expo.

1998 the first year of channel construction

Hierarchical agent distribution method is adopted. Appeared again at the sports fair and won the Excellence Award. The table tennis table he produced was designated as the only sporting goods for Fujian 1 1 Games.

1997 product year

Shu Hua products made their debut at the China Sporting Goods Expo and won the Excellence Award, and joined the China Sporting Goods Federation. The product quality is underwritten by China People's Insurance Company.

1996 first year of prosperity

Fujian Shu Hua Sporting Goods Co., Ltd., the predecessor of Shu Hua (China) Co., Ltd., was formally established.