1, official account of WeChat.
With the rise of content-based aggregation platform, the reading volume of subscription numbers tends to decrease, but some subscription numbers for middle-aged and elderly users still maintain high activity and interaction. Some account articles read100,000+articles, and the message interaction is no less than small community discussion.
This part of the elderly articles is deeply loved by the elderly.
2. News content aggregation/short video platforms such as Tencent News, Today's Headlines, Aauto Quicker and Volcano Video.
This product is very suitable for the elderly as a daily pastime. Basically, the elderly can master this kind of app as long as they can turn pages, and it is also one of the necessary mobile phone software products for elderly users. Because of the distribution of news information content and the popularity of short videos, these products quickly attracted the attention of elderly users.
3. More products
Because many products are relatively cheap and inexpensive, they are very popular with the elderly. It meets the consumption habits and needs of the majority of middle-aged and elderly people and is suitable for the elderly.
4, sugar beans
Square dance is deeply loved by the elderly in China. It is a platform for the elderly to learn dance.
Square dance is an entertainment activity that can represent the retirement life of some Chinese aunts. Sugar bean square dance cut in from now on. In the exercise and fitness APP of Cheetah Big Data 20 18 in the first half of the year, the weekly penetration rate of sugar beans was 0.3449%, and the number of times per week was 50.9, ranking first.
5. Beautiful article
For the elderly, the software is a community of writing and picture creation in the form of a poetic gathering place, and its products gather many elderly literature lovers, mainly photographers, supplemented by text creators such as prose and poetry.
The circle function and "community" in the product bring the same kind of fans together to exchange and interact. The products have few contents and a single creative direction, mainly focusing on photography, travel and literature. The creative threshold is also relatively high, and the content of life is less than that of sugar beans and color TVs.