1. Use the land name as the enterprise name.
When naming an enterprise, it can be used in combination with place names. The Trademark Law stipulates that trade names may not appear directly in the form of place names, such as Jinan leather shoes, Beijing meat dumplings and Beijing pies. The main purpose of these regulations is to avoid misleading! However, place names are commonly used nouns that are most easily remembered by ordinary people. Although you and I may not be geographical high flyers, it is not difficult to remember its dozens of place names after at least 12 years of geography textbook education in primary, middle and high schools. Maldives Travel Agency, Austrian Clothing Company, Sapporo Beer, Alba Bookstore, etc. are all examples of avoiding the pronunciation of positive place names and looking for homophonic alternative naming methods. These names are naturally exotic and a good way to name them. For example, Changjiang Enterprise Company, Huanghe Group Company, Taishan Group Company, Jialing Motorcycle Company, Zhujiang Group Company, Zhangjiajie Tourism Company, Ejie Mineral Water Drinking Company and so on. This naming is quite common in enterprises in China.
2. Take auspicious and social favorite things as the name of the enterprise.
For example, Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Mafei MSG Company, Hongmei Camera Factory, Jin Lu Group Company, Haima Furniture Mall, etc.
3. Choose the words wealth and style as the name of the enterprise.
The names of such enterprises can be divided into implicit and straightforward categories. More straightforward enterprise names, try to show their extraordinary demeanor, such as Goldlion, Yinlilai Company, Fu, Shen, Company, Fuguiniao Leather Shoes Company, Little Overlord Computer Company, Royal Resort, Imperial Hotel and so on. Implied are Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Jushu Garment Company, Elegant Silk Products Co., Ltd. and so on.
4. Choose the name with strong traditional business atmosphere as the enterprise name.
These names were very popular in China in the past. Such as Yuanfeng Bank, Daqingyuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment Bank, etc. The names of such enterprises are mostly composed of auspicious and auspicious Chinese characters, which means prosperous business and auspicious production.
5. Choose a modern name as the enterprise name.
In order to conform to the trend of the times, cater to the aesthetic taste of modern consumers and pay attention to the choice of modern names, some enterprises generally give people a feeling of foreign flavor, a taste of goods and an interesting feeling. Such as Beijing Yansha Commercial Building, Seg Mall, Parkson Group, Concord Group, Maggie Hairdressing, Haiyun Fitness Center, Oris Cosmetics Company, Meijiajing Cosmetics Co., Ltd., etc. It should be noted that more and more enterprises learn from foreign transliteration and pursue foreign ignorance. Many names only pay attention to the gorgeous meaning on the surface of words, and are composed of several words with modern significance. As for the meaning of the name, I no longer pay attention to it. This enterprise name will eventually lose its cultural connotation and become a symbol.
6. You can use your own name to name the enterprise.
This naming method is characterized by novelty, conciseness and convenience, and there is no need to worry about being abrupt. Using your own name can not only save naming fees, but also avoid brain damage. For example, Lin Si Satin Studio, Old Zhang Dandan Noodle, Yongran Law Firm, Yang Lihua Gym, and Zhang Dama Matchmaking Agency should be named in this way. If your name is too popular and easy to be similar to others, or such a name has been used before, or the meaning of the name is easily misunderstood, it is better to use it less. There are many successful cases of such naming, such as several famous Ford brand names on the car. In addition, the high-priced Mercedes-Benz is also named after Carl Benz. The world-famous Bell Telephone Company, DuPont Company in the chemical field, and Geely in the field of Johu knives are also among the best. Many popular brands named in this way are named after their founders, such as YES, PIERRECARDIN, ISEIMIYAKE and so on.
6. Kyrgyz nomenclature
Words such as "Xing", "Dragon", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops, because old businessmen like to take chances and pay attention to eloquence. For example, the time-honored Yueshengzhai was founded in 1775, and its name is Yueshengzhai, which means "prosperity every month". Beijing Shuanghesheng Five-Star Brewery, the first brewery founded by China people, was founded by Shandong people Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "joint venture by both parties with strong financial resources".
7. Elegant naming of words
This method of shop naming is a unique commercial naming in China. Influenced by Confucianism, China has the traditional concept of emphasizing literature and restraining business, so some businessmen also name business places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.
8. Homophonic nomenclature
Naming a store in this way seems to be accidental coincidence, but it has ulterior motives, which makes people feel interesting to read. For example, a Shanghai boss, Yu Pinghan, named the shop "Yu Conscience Pharmacy", which is only homophonic with "conscience" in pronunciation, making the public feel that the boss is sincere in doing business without making money.
9. Boast about naming methods
Naming a company by boasting is mainly to truly reflect the company's reputation and product quality advantages in the company name, increase confidence in yourself, put pressure on opponents and give public trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. means that it is invincible in the competition. For example, Jincheng Tang Chi and Shanghai Lean Glasses Co., Ltd. mean that the company can strive for perfection in all aspects.