Gym management plan:
I. Market research
1. Maturity and consumption power of the surrounding markets of the club.
2. Determine the business model, and make it clear whether it is a card selling model, a private education model or a group class model.
3, pay attention to site selection, need convenient transportation, large flow of people.
4. Ensure that the management and employees include: coaches, members and internal service personnel.
5, choose good equipment and equipment, docking fitness management system.
6. Determine the management mode of the club.
7. Make the marketing plan of the club.
Second, determine the department of the club.
First, the management department is responsible for the daily operation of the whole club.
B The Ministry of Interior is responsible for the internal affairs and financial management of the club.
C, coaching department
D. The member department is responsible for the promotion and sales of club cards and the after-sales service of members.
E. Service sector
Third, the requirements and recruitment of employees.
1, basic requirements for recruiting coaches and staff:
A. A coach certificate certified by a national or international professional certification body.
B, have two years working experience in the world, or more than one year working experience in a large club.
C, good image and temperament.
D, have a certain ability to work
A, have certain sales experience, eloquence is the most important.
B, good image and high personal quality.
Four, the department work arrangement and implementation plan.
1, formulate rules and regulations for daily management.
2. The member department requires the member supervisor to make a specific sales plan and arrange the work schedule.
3. The specific situation shall be arranged by the service department.
4. The above items need to be completed before the opening of the club, and personnel recruitment management and training should be carried out.
Verb (abbreviation of verb) The specific facilities and projects of the club.
1, the equipment is the club's hardware facilities, and the fitness instructor is the club's software facilities. Both are indispensable.
2. Create a distinctive group class.
3. Set a rest area.
4. Multi-organization community activities.
Six, the overall planning of facilities, what needs to be understood is how to make full use of the club area is the key.
The club includes:
1, fitness equipment area, characterized by large area, good visual effect, height of more than 4 meters, good ventilation effect, and automatic circulation of air. The required area is 800 to 1000 square meters.
2, operating room, characterized by an area of about 300-350 square meters, height of more than 280CM, well ventilated, good light.
3, yoga room, characterized by quiet and dark light, can be absolutely quiet, not disturbed by other music. The area requirement is about 250-300 square meters.
4, budokan, can be ventilated. The required area is 200-250 square meters.
5, leisure area, the interior furnishings should be simple but tasteful and comfortable. The area is about 350-400 square meters.
6. Spinning bike room, by the window, with an area of about 100 square meter.
7. The area of bathroom and toilet is about 300-400 square meters.
8. The total area of the office is estimated to be around 3,000 square meters.
VII. Investment Budget and Cost Recovery of the Club
The grade of the club determines the investment amount of the club, so investors are concerned about the cost recovery efficiency, which is directly related to the positioning of the annual card. There will definitely be a preferential promotion period during the opening of the club. During the preferential period, our goal is to be popular. The more popular the club is, the smoother its future development will be. During the promotion period, the card price should be within 10% of the fixed-year card, because it is easy to reduce the card price and difficult to return the card. For example, the annual card is positioned around 2 180. Assuming that the investment is 2.5 million yuan, the promotion time of our club lasts for two months, and the performance to be achieved during the promotion period should be positioned as 300 annual cards. Then the first two months of activities can recover 400,000-500,000. Then, if there are 200 full members, do a good job in the management of sales staff. The monthly sales performance is set at 200,000-300,000. It is estimated that the cost can be recovered within one year without calculating the club's continuous funds. However, health clubs also have peaks and valleys, but installing central air conditioning inside can reduce the impact. Suppose our club opens in summer, then the water and electricity charges in summer are relatively expensive and the electricity consumption is relatively high, then our investment cost will increase.