1 "Qiantang river era" Xiaoshan Yan Wen wealth creation map
The Fuxing Bridge was completed and opened to traffic, the "five horizontal and three vertical" expressway was completed, the fireworks show was moved to Qiantang River, and Hangzhou, a thousand-year-old city, was moving from the "West Lake era" to the "Qiantang River era". When a city began to cross two eras, businessmen first noticed this change. Recently, 18 Chuangfu has been receiving calls from readers asking about the approximate prices of shops along the Qiantang River and the specific locations of existing shops. Since September, this kind of telephone consultation has been increasing. It seems that the eyes of Hangzhou businessmen are slowly focusing on Qiantang River.
Among the numerous voices, the place name "Yan Wen" was mentioned by many people. What business opportunities will this town, which is 0/5km away from Hangzhou West Lake/KLOC-,have? Why does it attract the attention of many businessmen? Therefore, 18 Chuangfu visited this small town of Fiona Fang 16 square kilometers, made a carpet survey of the existing supermarkets, restaurants, leisure and entertainment centers and 367 enterprises in the town, and made a complete map of Xiaoshan Yan Wen 18 Chuangfu Nuggets for Business Daily readers.
In 20 10, the population of small towns will increase by 60,000.
Yan Wen Town, Xiaoshan District, located at the intersection of Qiantang River, Fuchun River and Puyang River, faces Hangzhou across the river and is known as the "Sanjiang Life Wharf". At present, there are about 30,000 people in this small town near Qiantang River.
This small town located on the Qiantang River is not calm, and high-rise buildings have sprung up along the river. According to local people, today, the town is vigorously developing and building commercial and residential buildings, with 8 well-known buildings. According to the detailed regulatory planning of key areas in Yan Wen Town, Xiaoshan District, these eight buildings are Sanjiang Garden, Yan Wen Commercial District, Tonghe Nan 'an Flower City, Tonghe Goya Apartment, Xizi Tulip Bank, Xanadu, Sanshui Yisheng and Hu Xiang Family.
According to the data, the total residential development area of Yan Wen Town is 2.5 million square meters. By 20 10, the population of this town will increase by 60,000. By then, the town will accommodate nearly 90,000 people. Among the 2.5 million square meters of residential land, there are no large commercial centers in many buildings.
Look at Binjiang District not far from Yan Wen. At present, there are 9/kloc-0 enterprises, 9 schools, 22 public service institutions such as finance and telecommunications, and more than 30 buildings have been built or under construction. Jiangnan City has a planned population of 6.5438+0.3 million, but there is no business center for dining and leisure. Once the real estate projects are completed one after another, the population increases greatly, and eating and drinking has become a heart disease for people in the town. How to develop the business of the town and make it a pearl on the Qiantang River has also become a worry for parents and officials.
Therefore, the town government of Yan Wen Town in Xiaoshan District decided to take advantage of the popularity brought by many real estates to build a 17.7 hectare "Jiangxian Street" near Sanjiang Square, which is only 15 meters away from Qiantang River, and to build a new commercial center in Yan Wen Town on the plot between Sanjiang Garden and the town central primary school ... These projects are currently under way. ...
Survey: upper-middle income earners are the mainstream.
From the residential sales of Sanjiang Garden, there are 1.200 households, 85% of which are citizens of the old city of Hangzhou on the other side of Qiantang River. With the completion of seven other buildings under construction (or under construction) in Yan Wen Town, more and more Hangzhou people will move to Yan Wen, and this consumer group will bring huge business opportunities.
At present, the residential quarters built (or under construction) in Yan Wen are mainly mid-range houses, villas and townhouses. Judging from the nature of residents, the former belongs to the upper-middle income group in Hangzhou and has certain leisure needs in the quality of life; The latter is a high-income group, with high requirements for quality of life and great demand for leisure. From the point of view of commercial development, the development of commercial center will eventually follow people, and the flow of people will promote the prosperity of logistics and commerce, and its commercial coverage can radiate to Xiaoshan City, Binjiang High-tech Park and many areas in Hang Cheng, which has created good conditions for the development of leisure commerce in Yan Wen plate.
4 1 restaurant VS2 1 10,000 people
According to the statistics of Xiaoshan District Administration for Industry and Commerce, there are currently 4 1 catering enterprises registered in Yan Wen Town, Xiaoshan, with a population of about 30,000, and 1.2 million in Binjiang District, plus 60,000 people newly added due to real estate construction. As a result, there are about 2 1 000 people in this area, and there is not enough porridge, which has become a catering market in Yan Wen town. Starting from the main road of Yan Wen Town, we visited several restaurants in the future "Jiangxian Street" centered on Sanjiang Square. It is a fact that many people in Hangzhou know that "eat seafood and go to Yan Wen". At present, Yan Wen catering markets gather along Wanda Road, such as Xintianting, Qianjiang Fishing Village and Honglou Restaurant. Among these restaurants, there are native local restaurants and restaurants invested and built by foreign catering bosses. However, whether it is a local "monk" or a foreign "Taoist", the dishes in the restaurant are almost all fresh.
"Qianjiang Catering" is a brand created by Yan Wen restaurant owners. "Qiantang River is the main food, and Hangzhou cuisine is used to attract diners' appetite." This has become the usual trick of restaurant owners in Yan Wen. "This is the effect of' taking advantage of water to get the moon first'." As for the formation of Jiangxian Restaurant, a restaurant owner believes that this is determined by the geographical location of Yan Wen, which is close to Qiantang River, and has now formed an industrial chain of fishing, distribution and sales. "Every day at 3 pm, someone will send fish to the door, which is very convenient." "Living in the taste, selling fresh river water." This seems to have become the unified idea of local catering owners.
Author: Xiao Shanfeng 2010 2006-10-16: 49 Reply to this speech.
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2 "Qiantang River era" Xiaoshan Yan Wen wealth creation map
According to Wang, the owner of a hotel, the daily turnover of the hotel can reach 10,000 yuan, and most of the customers who come to spend are local enterprises. The restaurant receives customers from five or six companies every day, and even guests from Hangzhou. "Half of the private car licenses are from Hangzhou." Boss Wang smiled when he watched the cars with Hangzhou license plates drive into his parking lot one after another. In his view, making money in Yan Wen is not enough.
Survey: 64. 1% enterprises spend more than 5000 yuan on entertainment.
According to the statistics of Hangzhou Municipal Bureau of Statistics and other departments, the sales of catering industry in Hangzhou reached 8.3 billion yuan last year, a year-on-year increase of 37%. According to the population of 6 million in Hangzhou, the annual per capita expenditure on eating out is 1380 yuan, which is more than twice the national average.
At present, Yan Wen Town, which is famous for selling seafood, has two industrial parks. Thousands of enterprises have entered the park. As the favorite "business banquet" of catering bosses, what is the consumption situation of enterprises in Yan Wen?
For this reason, 18 Chuangfu conducted a sampling survey on the catering consumption of 367 enterprises in Yan Wen Town. Among the enterprises surveyed, the daily catering consumption is mainly concentrated in Yan Wen town, with 24 enterprises saying that they will occasionally go to restaurants in Xiaoshan city and 7 enterprises saying that they will occasionally go to restaurants in Hangzhou city.
The monthly entertainment expenses of 367 enterprises surveyed are all around 6.5438+0 million yuan, and the monthly entertainment expenses of 6.465438+0% enterprises are between 5,000 yuan and 6.5438+0 million yuan; 20. 1% enterprise's monthly entertainment expenses are between 1 10,000 yuan and 30,000 yuan; 15.8% of enterprises' monthly entertainment expenses are below 5,000 yuan.
The survey results show that the monthly catering consumption of 367 enterprises in Yan Wen Town is about 3.85 million yuan, and the average daily consumption is 6.5438+0.28 million yuan. Based on the consumption of "Jiangxian Street" built by 70% of them in the town government, every day, the restaurants in this street will usher in a business volume of 90,000 yuan.
Among the enterprises surveyed, 89% said they would spend money on "Jiangxian Street", and 1 1% said they would spend money if "Jiangxian Street" was well run.
Shops with few personalities lack leisure places.
At present, Xinshi Street is the main commercial street in Yan Wen Town. The business facilities in the town are concentrated on both sides of this street. Now there are farmers' markets (1), small appliance stores (2), pharmacies (6), cinemas (1) and foot baths for beauty salons (7, note: business area 100 square meters.
Fitness center (none).
At present, there are only two large supermarkets in the town, namely, Shanghai Hualian Supermarket located on Wenxing Road (with an area of 300 square meters) and Jia Bin Supermarket located next to Sanjiang Garden (with an area of 1200 square meters). Small supermarkets such as Tang Ke and Quik have not yet settled in, but a large bath on Wenxing Road. However, large-scale leisure places, such as foot bath centers, large baths, beauty salons, entertainment centers and other large-scale leisure places have not yet appeared.
In Binjiang District adjacent to Yan Wen Town, there are 10 small supermarkets (3 in Xixing Town, 2 in Changhe Town, 3 in Puyan Town and 2 in Higher Education Park), with Lianhua and Hualian supermarkets as the main franchisees, and the business area of single stores is mostly below 500 square meters, and the smallest is only 100 square meters. 9 retail pharmacies in the region; 5. Retail outlets for books, newspapers and periodicals; 4 farmers' markets; Building materials decoration market1; Fresh meat wholesale market 1. There are 350 service shops, including 70 beauty salons, baths and foot baths, 30 chess rooms in teahouses, 69 repair and other service shops/KLOC-0, and 55 washing, ironing and cutting shops. Large shopping places, leisure and entertainment places are not seen.
Survey: 53.6% of enterprises go to leisure places twice a week.
In addition to investigating the catering situation, 18 Chuangfu also conducted a sample survey on the leisure consumption of 367 enterprises in Yan Wen Town. The results show that 28.2% of enterprises go to leisure places once a week for consumption; 53.6% of enterprises spend money in leisure places twice a week; 8.9% of enterprises spend 3 times a week in leisure places (including more than 3 times).
And 26.4% of enterprises spend less than 3000 yuan on leisure every month; 56.8% spend between 3,000 yuan and 5,000 yuan on leisure; Enterprises that spend 5000-10000 yuan on leisure reach12.4%; 1 10,000 yuan accounted for 4.4%. In this way, the total monthly leisure consumption of 367 enterprises in Yan Wen Town is about 6.5438+0.6 million yuan. If 60% of them spend money in large leisure places, the enterprises in Yan Wen Town alone will spend about 960,000 yuan in this place every month.
There are not many regular hotels and there are no star-rated hotels.
Xiaoshan is the venue of the 2006 World Leisure Expo. With the opening of Leisure Expo, Hu Xiang Scenic Area will become the first leisure tourist destination in China, which means that many Chinese and foreign tourists will be welcomed to Yan Wen.
At present, in the tourism development planning of "one river and two lakes" in Hangzhou, Hu Xiang Scenic Area, not far from Yan Wen, is one of the two important plates juxtaposed with the West Lake, while the tourism industry in Xiaoshan District is also developing rapidly, and the construction speed of the tourism "Double Ten" project focusing on the construction of "two parks (Hangzhou Leisure Expo Park, Hangzhou Century Style Garden) and one lake (Hu Xiang)" is accelerated. At the same time, people in Yan Wen Town are also eyeing the "fat meat" of tourism. According to the introduction of relevant departments, Yan Wen will further develop the existing Oriental Cultural Park in Hudong Scenic Area and other projects in mountainous areas to attract more tourists to visit Yan Wen.
Author: Xiao Shanfeng 2010 2006-10-16: 49 Reply to this speech.
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3 "Qiantang River era" Xiaoshan Yan Wen wealth creation map
According to the forecast of relevant departments, during the Leisure Expo, Hu Xiang Scenic Area will attract more than150,000 tourists from all over the world. By then, Yan Wen will become another striking leisure business center in Hang Cheng, and this scenic spot will receive millions of tourists from home and abroad.
At present, there are two hotels for foreign tourists in Yan Wen Town, but none of them is a star-rated hotel. There are 2 hotels and guest houses 1 home in Binjiang District, 24 roadside restaurants, 2 high-end hotels, and 2 high-end hotels1home in travel agency business department (Zhijiang Resort is four-star, and Longxi Hotel is quasi-four-star).
The mayor of the town wants to build "Jiangxian Street"
For Jiang Xian's gold-lettered signboard, Ye, as the mayor of the town, seems to be not enough. "We want to introduce food from all over the country, such as pasta, snacks, Sichuan cuisine, Cantonese cuisine and other cuisines, to form a real food gathering place."
He said that at present, the planning of Yan Wen Town is to build the "Yan Wen Cuisine Crown", with Sanjiang Square as the center, with a business area of more than 20,000 square meters, only 15 meters away from Qiantang River, attracting local specialties to settle in, and the popularity is growing day by day. The "Jiangxian Street" will be launched in Ye Xin, and Sanjiang Square is the "diamond" on the "Yan Wen Cuisine Crown" and the "Yan Wen Cuisine Crown" glory. Once the "diamond" shines, the surrounding "pearls" can also shine with the trend. "We want to build a catering and leisure center that integrates catering, entertainment and leisure." Looking at the rise of surrounding real estate, Ye Xin, the mayor of this town, has a small plan. At present, the business planning of Yan Wen Town based on the principle of "developing real estate along the river, developing catering along the road and developing tourism along the mountain" is being implemented smoothly. With the opening of major real estate projects and the large increase of population, a contradiction hidden behind real estate projects is highlighted: how to solve the problem of dining for 60 thousand people? How to solve the business entertainment of more than 300 enterprises in two industrial zones in this town?
"Take Sanjiang Square as the center, introduce a number of special food and beverage outlets, and build a catering and leisure center!" Faced with everyone's confusion, Ye, as the head of a town, gave such an answer. When he said this, he specially emphasized his tone. Regarding the future of this dining center, he said, "It will be a dining plaza that gathers the cuisines of various countries and meets the local flavors."
The shops by the West Lake are worth over 10,000 yuan, and some people flock to rent shops to do business. Now, Hangzhou has changed from the "West Lake era" to the "Qiantang River era". If you miss the business opportunities by the West Lake, I hope you can seize the business opportunities by the Qiantang River. In order to inspect the business opportunities in Yan Wen Town in detail, Chuangfu will organize a "Yan Wen Shop Investigation Group" to inspect the shops in Yan Wen. If you want to visit "Qiantang River Times", please call Chuangfu Hotline 18.
Link 1: The distance from Hangzhou to Yan Wen is 15 minutes.
The completion and opening to traffic of the Fourth Qianjiang Bridge has narrowed the distance between Hangzhou and Xiaoshan, and also narrowed the distance between Hangzhou and Yan Wen. At present, it only takes 15 minutes from Wulin Square to Yan Wen Town via century avenue. Therefore, more and more Hangzhou residents choose to buy houses in Yan Wen.
The existing roads in the township include Dai Wen Highway (connected with the Four Seasons Avenue planned by Binjiang District), which passes through the township and connects Binjiang District and Jinhua direction. In the south, there are 03 provincial highway connecting east and west and Fengqing Avenue. At present, the urban road network is mainly east-west, and the north-south roads play a connecting role. The east-west main roads include Wenxing Road and Yanhe Road, and the north-south direction mainly includes Sanjiang Road and Xinshi Street.
Zhonghe Road-Fuxing Bridge-Siji Avenue and Zhijiang Bridge-Rainbow Avenue, one of the "five horizontal and three vertical" expressways in Hangzhou, provide convenient traffic conditions for Yan Wen. Guanshan Tunnel, the follow-up project of Four Seasons Avenue, started on August 18. It is expected that after the opening of traffic on June/0/0 next year, with the implementation of the strategy of "developing along the river and across the river" in Greater Hangzhou, there are now three traffic arteries in Yan Wen Town, such as "Yang Gongdi-Hushuo Road-Qianjiang No.1 Bridge-Dai Wen Highway", "Zhonghe Elevated Bridge-Qianjiang No.4 Bridge-Siji Avenue" and "Huancheng Road-Qianjiang No.5 Bridge".
Link 2: 18 recommended shops for creating wealth
When Hangzhou was in the "West Lake era", the shops by the West Lake were worth 10,000 yuan. Now, this city living by the lake has begun to turn to the "Qiantang River era". What business opportunities will Yan Wen Town, which is located on the banks of Qiantang River, face, and what stores can it open to make money? 18 Chuangfu After a series of investigations, it was found that these stores have business opportunities. If you miss the "West Lake Times" in Hangzhou, I hope you don't miss the "Qiantang River Times".
-Restaurant: "Food is the most important thing for the people". How to solve the problem of feeding 2 10000 people in Yan Wen town? At present, there are 465,438+0 restaurants in the whole town, concentrated in Wanda Road, mainly serving fresh Jiang. According to the urban planning, Yan Wen's "Jiangxian Street" will appear in Sanjiang Square.
At present, all the shops on the third floor of Sanjiang Square have been completed, only 15 meters away from Qiantang River, all of which are floor-to-ceiling glass, with Shuitianfan Road in the east, Sanjiang Garden in the south, Qiantang River in the west and Wanda Road in the north, with a total area of 2 162 1 square meter, and the area of shops varies from 300 square meters to several thousand square meters. Now, Sanjiang Square can also accept the form of "rental". According to the layout of the town, if you can do some special catering, you might as well settle in the Nuggets in Jiangxian Street, Yan Wen.
—— Star Hotel or characteristic hotel: Hu Xiang Scenic Area is close at hand, Tiger Cave Scenic Area, Yunying Scenic Area in the Lake, Xiaolishan Scenic Area and Oriental Cultural Park Scenic Area are connected, and Fengqing Avenue passes through the territory. During the closing of the 2006 World Expo, it is estimated that the town will welcome more than 65,438+0,500 tourists.
Now there is not a star-rated hotel in the town, and even a hotel with scale and grade can't be found. For the tourists who come from all over the world to attend the Expo, the appearance of star hotels and characteristic hotel is very urgent. If you have money on hand and have some experience in the tourist hotel industry, opening a star-rated hotel or characteristic hotel is a good investment opportunity.
-24-hour convenience supermarket: At present, there are two supermarkets in the town of * * * *, with an area of several hundred square meters, and their business hours are concentrated from 9: 00 to 22: 00, but there is no similar convenience supermarket that can provide 24-hour service, such as quick customers. With the arrival of "Qiantang River era", the town will become a new leisure place, and there is an urgent need for small convenience supermarkets that can provide all-weather services. However, this small supermarket has a small initial investment, and opening a 24-hour convenience store near the newly opened property should make money.
-Leisure centers such as foot bath, chess and cards: the population of the town has soared by 60,000. There are many enterprises in two industrial parks in Yan Wen, but there is no decent leisure center. Now the foot bath and chess room in the town are incidental business activities of restaurant owners, and there is no professional and high-grade leisure center. If you are familiar with this field, it is recommended to enter the Nuggets as soon as possible.