Specific methods of network marketing:
1、SEO/SEM
Search engine is the core technology of Google, Yahoo and other websites, which not only brings traffic to the network, but also increases the possibility of understanding consumers. Search engine advertisements can match the keywords input by users with the advertising information of merchants through keyword search and database technology, and advertisements can be displayed on one side of the user's search results page or in the search results.
2. WeChat friends circle advertisement
Wechat friends circle advertisement is a native advertisement displayed in the circle of friends in the form of original content similar to friends based on the official account ecology of WeChat. Users can interact by likes, comments, etc. , and rely on the social relationship chain to spread, bring additive effect to brand promotion, and charge according to the number of exposures.
3. Information flow advertising
Information flow advertisement is an advertisement located in the friend dynamics of social media users or in the content flow of information media and audio-visual media. The forms of information flow advertisements are pictures, pictures, words, videos, etc. , characterized by algorithm recommendation and native experience. You can orient them by tags, and you can choose to push exposure, landing page or application download according to your own needs.
4. Question and answer marketing
Question-and-answer marketing is a new marketing method of interactive marketing and one of the online marketing methods created between interactive marketing and third-party word of mouth. Marketing method can not only interact with potential consumers, but also implant commercial advertisements, which is one of the good marketing methods of brand reputation and interactive marketing. Abide by the rules of question-and-answer websites (Baidu, Tianya, etc.). ). Then skillfully use soft text to implant your products and services into the question and answer, so as to achieve the third-party word-of-mouth effect.
5. Word of mouth marketing
Philip? Kotler defined word-of-mouth communication in 2 1 century as a two-way interactive communication behavior in which individuals other than producers convey information about a specific or a certain type of product, brand, manufacturer, seller and any organization or individual that can remind people of the above-mentioned objects, so as to guide the audience to obtain information, change their attitudes and even influence their purchase behavior.
6. Network integrated marketing
We are committed to building a Chinese-style e-commerce model by integrating rich experience in many fields, such as business ability in marketing, creativity in brand planning, technical application in e-commerce, detailed planning in network promotion, and characteristics of netizens in community interaction. Focusing on the development space brought by marketing and network resources, I am good at analyzing traditional business models. Effectively combine the needs of the website, attract public attention, and obtain economic benefits.