However, compared with developed countries such as the United States, there is still a lot of room for growth in the development of China's fitness industry. According to the statistics of three-body cloud movement, in 20 18 years, the penetration rate of fitness industry in the United States (the proportion of fitness population to the total population) was as high as 20.3%, while that in China was only 3. 1%. Combined with frost &; According to Sullivian's data, in 20 18 years, China's regular participation rate was 18.7%, which was not as good as that of the United States (35.9%).
According to "Several Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption", the total scale of sports industry will exceed 5 trillion by 2025; The outline of Healthy China 2030 clearly states that by 2025, China's sports population will increase from 360 million in 20 15 to 500 million, corresponding to the scale of health and leisure industry.
From 800 billion to 3 trillion in 20 15, it can be predicted that the development of sports fitness and leisure industry in China will continue to grow in the short term under the policy guarantee.
It is foreseeable that in the future, the fitness industry in China will change from sales-oriented to providing services that emphasize user experience. The traditional fitness club has changed its content, and the new gym has begun to extend to other businesses after mastering a certain amount of traffic. Take the super orangutan for example. After having a certain user flow, we opened the first furniture store in Shanghai on 20 19 to explore new profit points. The competition between new gyms and traditional fitness clubs will be more intense in the two fields of group class content and private education.
-For more data, please refer to the Market Research and Investment Strategic Planning Analysis Report of China Fitness Club Industry issued by Forward-looking Industry Research Institute.