First of all, there should be market research in two directions. First, what kind of fitness products customers need; In other words, what kind of fitness products are more in line with customers' fitness needs; Second, with your current research and development ability, can you upgrade your current fitness equipment?

Second, from product research and development, we should first pay attention to the profit relationship between cost and sales price. If the product profit is too low, the enterprise needs enough profit to support its development; If the price is too high, no; The purchasing power of customers is limited.

Third, after the product comes out, it is necessary to tailor a brand suitable for long-term development, which can also be said to be a name or trademark.

Fourth, customize different selling prices for products, such as retail price, sales channel agent price or distribution price.

Fifth, establish a stable sales team and develop a relatively stable product sales channel or distribution network.