1. Basic qualities of membership consultants. Strong marketing awareness: Strong marketing awareness is the result of the enthusiasm, responsibility, diligence and loyalty of membership consultants to work, enterprises, customers and undertakings, which can enable membership consultants to discover and create more opportunities. 2. Warm and friendly service: service is first and foremost an attitude problem. Member consultants should impress each other with enthusiasm, and the confidence and vitality radiated by enthusiasm will stimulate the enthusiasm of customers. 3. Skilled sales skills: First, know the customer: psychological changes of the customer's purchase A) Club (product itself), which is the first and most important stage of the purchase process. If the member consultant can attract the customer's attention to the health club, it means half the battle; B) Interest, the customer's interest comes from two aspects: club (brand, advertising, promotion, POP, etc. ) and membership consultants (customers are happy when serving); C) Lenovo, customers further imagine what benefits the club will bring them, what problems it can solve and what help it can give them. Lenovo decides whether customers need it. D) Desire, when the customer asks about a certain card type and carefully considers it, he has shown great interest and wants to buy it; E) Comparatively speaking, some customers may hesitate and pay attention at this time, so the member consultant should provide valuable suggestions to customers in time to help them make up their minds; F) Trust, which is influenced by two factors: trusting the membership consultant (excellent service and professional quality) and the reputation of the club; g) Acting skills, customers will act when they feel that they have bought it; H) To satisfy the customer's satisfaction with the club and the member consultant service, the customer may have unpleasant things in the process of payment, for example, when paying the money, if the member consultant is not considerate when seeing the guest off, it may cause the customer's dissatisfaction and even push the card on the spot, so the member consultant should be warm, sincere and patient to the customer from beginning to end.

2. Professional sales skills of member consultants: 1. Want customers to sell themselves: in sales activities, people are as important as clubs, and 7 1% people buy from you because they like you and trust you; Membership consultants should do the following: smile: smile can convey the true feelings, and snickering is a long-term effort; Praise customers: a compliment may keep customers, promote sales, or change customers' bad mood; Pay attention to etiquette: etiquette is respect for customers; Pay attention to image: member consultants appear in front of customers in a professional image, which can not only improve the working atmosphere, but also gain the trust of customers; The so-called professional image refers to the clothing, manners, personal hygiene and other aspects of the membership consultant, which brings a good feeling to customers. Listen to customers: A common mistake made by inexperienced member consultants is that once they come into contact with customers, they will make endless card introductions until they get bored. Listening carefully to customers' opinions is one of the most important ways for member consultants to establish a trust relationship with customers. 2. There are several ways to eliminate customers' doubts: a) "Yes, but" treatment: If the customer's opinion is wrong, the member consultant must first admit that the customer's statement is reasonable, and then put forward different opinions from the customer after saving the customer's face. This method indirectly denies customers' opinions, which is conducive to maintaining a good sales atmosphere, and the opinions of member consultants are easily accepted by customers. B) Agreement and compensation processing method (details omitted) c) Utilization processing method (details omitted) d) Inquiry processing method, etc. (Details omitted) 3. Trading principles: initiative, self-confidence and persistence. . . . . . 4. How to identify the customer's buying signal: language signal, quotation signal and expression signal? . . . . 5. Closing method: At the last moment of closing, customers often can't make up their minds, so member consultants must skillfully give customers appropriate suggestions to help them make up their minds; A) direct demand transaction method b) hypothetical negotiation transaction method c) selection transaction method d) recommendation method e) elimination method f) action appeal method g) perception appeal method h) last chance transaction method.