Teaching syllabus of sports economics 1. Description 1. Course Nature Sports Economics is an optional course for four-year undergraduate students majoring in physical education. This course comprehensively and systematically studies the relationship between sports and economy, the economic benefits of sports investment, the classification, characteristics and labor remuneration of sports labor. 2. Objective (1) To let students know the relationship between sports and economy through classroom teaching. (2) Through classroom teaching, master students' understanding of the economic benefits of sports investment. (3) Through classroom teaching, let students understand the classification, characteristics and remuneration of sports labor. 3. The teaching principle (1) integrates theory with practice, and the teaching content strives to be scientific, novel and contemporary, reflecting the academic achievements and development trend of this discipline at home and abroad. (2) Pay attention to ability training, strengthen classroom discussion and investigation, and cultivate students' ability to analyze and solve problems. 4. Distribution table of teaching hours of total class hours Teaching content Teaching hours Practice hours Introduction 2 2 0 Relationship between sports and economy 8 8 0 Sports investment and its economic benefits 6 4 2 Sports implementation and management 4 2 2 Labor and labor remuneration of sports departments 10 8 2 Sports career development plan 2 2 0 Total 322662. Outline Contents Chapter 1 Introduction (2 class hours recommended) (1) Objective To understand the research object, nature, content, method and theoretical basis of sports economics (2) Main content 1, research object and nature of sports economics (2) Research content and method of sports economics (3), theoretical basis of sports economics (3) Teaching Suggestions Teaching Emphasis: Research Contents and Methods of Sports Economics Teaching Difficulties: Theoretical Basis of Sports Economics Chapter II Relationship between Sports and Economy (8-hour suggestion) (1) Objective To understand the influence of economy on sports, the role of sports in economic growth and the economic nature of sports undertakings. Second, the main content 1. Economy is the foundation of sports development. 2. The role of sports in economic growth. 3. The economic essence of sports. 3. Teaching suggestions. Teaching emphasis: the relationship between sports and economy. Chapter III Sports Investment and Its Economic Benefits (6 hours recommended). (1) Objective To understand the distribution, use and management of sports funds and the economic benefits of sports investment. (II) Main content 1, overview of sports investment 2. Sources of sports funds 3. Distribution, use and management of sports funds 4. Economic benefits of sports investment 3. Teaching suggestions Teaching focus: Distribution, use and management of sports funds Teaching difficulties: Economic benefits of sports investment Chapter IV Sports implementation and management (suggestion 4 class hours) (1) Objective To understand the important role and construction of sports implementation. (II) Main content 1, the important role of sports implementation and construction 2, sports implementation system 3, China's sports implementation plan 4, the capital construction of sports implementation 5, the operation and management of sports implementation (III) Teaching suggestions Teaching focus: the operation and management of sports implementation Teaching difficulties: the operation and management of sports implementation Chapter V Labor and labor remuneration of the sports department (suggestion 10 class hour) () Labor characteristics, training and labor organization of sports workers, and labor remuneration of sports departments (II) Main contents 1, classification and labor characteristics of workers in sports departments 2, training of workers in sports departments 3, labor organization of sports departments 4, Labor Compensation in Physical Education Department (III) Teaching Suggestions Teaching Emphasis: Difficulties in Labor Compensation Teaching in Physical Education Department: Staff Training in Physical Education Department Chapter VI Sports Development Planning (suggested hours) (I) Objective To understand the planning system and index system of sports development planning, as well as the formulation and implementation of sports development planning (II) Main contents 1, an overview of sports development planning 2. Planning system and index system of sports development planning. Formulation and implementation of sports development (3) Teaching suggestions Teaching emphasis: planning system and index system of sports development plan Teaching difficulty: formulation and implementation of sports development 3. Performance evaluation includes usual evaluation and final exam. Usually, performance evaluation includes classroom discussion, research report, etc. The final exam is over. Usually the score accounts for 20%, and the final exam score accounts for 80%. Main bibliography 1, edited by zhangyan: Sports Economics, Sichuan Education Press, 1998. Author: Li Lin, nine hot spots in the study of sports economics in China Author: Bao Yi, Institute of Sports Science, State Sports General Administration, the role of sports industry in the national economy In recent years, when studying the position and role of sports industry in the national economy, most domestic scholars think that during the Ninth Five-Year Plan period, sports consumption continued to be hot, the sports market became increasingly prosperous, and the scale, structure, quality and efficiency of the whole sports industry were improved under the economic environment of deflation, consumption demand and investment demand. The promotion of sports industry to the national economy is mainly manifested in the following aspects: 1. Sports industry is the most dynamic new growth point in the national economy. Today, sports industry has become a new growth point of national economy in major developed countries in the west, and may become a pillar industry. Although there is no official statistical data on the output value of China's sports industry, the consumption demand of the masses for fitness, entertainment, competitive watching and sporting goods is increasing day by day. All kinds of Economic legal with different ownership have invested in the sports industry, and the scale of the industry has expanded rapidly, which has played a role in expanding domestic demand and promoting economic growth, and has shown great growth potential. 2. The role of sports industry in optimizing industrial structure and promoting the development of other industries began to appear. The rapid formation and development of China's sports industry not only expanded the field of the tertiary industry, but also improved the added value of the tertiary industry to some extent, which played a role in optimizing industrial structure. At the same time, sports industry is an upstream industry, which can not only promote the development of some related industries in the secondary industry, but also promote the rapid development of some industries in the tertiary industry. Therefore, it has a certain effect on the total expansion and structural improvement of the entire national economy. 3. Sports industry plays a unique role in absorbing social employment. Whether the national economy really develops depends not only on whether GDP can maintain sustained growth, but also on the level of employment rate. Similarly, judging the position of an industry in the national economy depends not only on its contribution rate to GDP growth, but also on its role in absorbing social employment. Although China's sports industry is still in its infancy, its unique role in absorbing social employment has attracted the attention of the government and society in areas with developed sports industry. 4. Sports industry is an important industry to improve national quality and quality of life. With the beginning of knowledge economy and the acceleration of economic globalization, the growth of national economy is increasingly dependent on the improvement of national quality. The promotion of sports industry to the national economy is not only manifested in its unique role in economic aggregate, structure and employment, but also in its important role in improving national quality and quality of life. Second, whether the sports industry can become a new growth point of the national economy must meet at least three conditions: first, it is not among the traditional industries, or although it is a traditional industry, its contribution rate to economic growth in the past is low; Second, the products and services provided have become new consumption hotspots of the whole society, investors are enthusiastic and the industrial scale is expanding rapidly; Third, it can promote the adjustment and upgrading of the whole industrial structure and promote the development of a series of related industries. Theoretically, the sports industry has the potential to become a new growth point of the national economy. Thirdly, the classification of sports market and the research on the key path selection of development. There are many standards for the classification of sports market. Logically speaking, consumption determines the market. Sports consumption can be divided into two categories: sports material product consumption and sports service product consumption, and sports market can also be divided into two categories, among which the latter can be subdivided into seven markets, namely, fitness and entertainment market, competition performance market, sports intermediary market, sports tourism market, sports media market, sports betting market and sports insurance market. At present, domestic scholars generally believe that the sports goods market, fitness and entertainment market, competition performance market and sports intermediary market should be the focus. In the choice of the development path of sports market, it is considered that the Yangtze River Delta, Pearl River Delta and Beijing-Tianjin region should be the forerunner, and the urban belt with rapid economic development should be the focus, and the development path of cities driving rural areas should be taken. Four. Research on Sports Consumption In recent years, domestic scholars have done some regional empirical research on sports consumption, mainly focusing on whether sports consumption in China can have a rapid growth in the near future. Scholars who hold negative opinions believe that sports consumption will not increase rapidly in the near future. There are three main reasons: First, at present, China's economic growth rate is slowing down, the unemployment rate is rising, and sports consumption cannot prosper. Second, from the development stage, China is in a period of accelerated industrialization, and economic growth mainly depends on the pull of industry and the development of manufacturing industry. Third, from the Engel's coefficient, China is still in the transition period from subsistence to well-off. Scholars who hold positive opinions believe that sports consumption in China will increase rapidly in the near future, mainly for three reasons: First, the GNP per capita in China is underestimated. In contrast, China's current consumption structure is equivalent to $3,000. In this income level society, sports consumption should be vigorous. Second, the current consumption level in China is very different between urban and rural areas and between regions. Third, with the acceleration of industrialization, the level of urbanization is getting higher and higher, the proportion of the tertiary industry will become larger and larger, and the space and development speed of sports consumption will become larger and larger. The two viewpoints have the same premise, that is, the change of demand structure will lead to the change of consumption structure and industrial structure, and sports consumption is a service consumption that conforms to the changing law of social consumption structure in China and has growth potential. V. Research on the Sports Broker System The research on the Sports Broker System is mainly reflected in two aspects: First, the Policy and Regulation Department of the State Sports General Administration subsidizes the development of sports brokers in China through key entrusted projects. This study systematically evaluates the sports broker system in Europe and America and its operating characteristics, investigates the present situation of sports brokers in China, and on this basis, puts forward some policy suggestions for developing sports brokers in China. Second, the Department of Sports Economics of the State Sports General Administration and the State Administration for Industry and Commerce have carried out legislative research on the Measures for the Administration of Sports Brokers, drafted the draft Measures for the Administration of Sports Brokers, conducted pilot training and qualification certification for sports brokers in Beijing, Guangdong, Shanghai and Jiangsu, and will promulgate the Measures for the Administration of Sports Brokers. At present, the mainstream view holds that the impact of China's entry into WTO on China's sports industry mainly lies in three aspects: sporting goods industry, fitness and entertainment industry and sports intermediary. China's sporting goods industry is a big export industry. During the period of 1998, the sporting goods directly exported through the customs reached US$ 4.598 billion, of which the export of football, basketball and volleyball alone reached US$ 80 1 1 000. On the positive side, after China's entry into WTO, import quotas will be abolished and other trade barriers will be broken, which provides a rare opportunity for Chinese sporting goods enterprises to fully expand overseas markets. The challenge that China's entry into WTO brings to domestic sporting goods enterprises is that internationally renowned sporting goods companies will enter the China market on a larger scale. They will adopt various investment methods, implement brand substitution on a large scale, control the market by holding shares, and bring more domestic sports enterprises into their global business strategy. In order to meet this challenge, the domestic sporting goods industry must take the road of big capital and big market development. On the one hand, advantageous enterprises should expand their capital and form enterprise groups through mergers, acquisitions, alliances and restructuring in the capital market; On the other hand, it is necessary to effectively change the operating mechanism of enterprises, increase the R&D investment of enterprises, improve the scientific and technological content of products, seize the high-end sporting goods market, and take advantage of domestic enterprises' familiarity with the domestic market and consumer psychology to further expand the middle and low-end sporting goods market. The fitness and entertainment industry has just started in China, but it is developing rapidly and has broad prospects. After China's entry into WTO, the globalization of service trade will be further accelerated, and multinational fitness and entertainment companies from developed countries will also enter the China market. These big companies have the dual advantages of capital and management. Once entering the China market, similar enterprises with small scale and low management level in China will find it difficult to compete with them. World-famous transnational sports brokerage companies such as IMG and ISL have established themselves in China and formed a certain monopoly. After China's entry into WTO, the competition in the sports intermediary market will be more intense. Although the entry of foreign sports brokerage companies into the China market will enhance the commercial value of sports events in China to a certain extent, which is conducive to the in-depth development of sports intangible assets, once the market is completely monopolized, we will be subject to people and even lose the right of independent development of some projects. Seven. Development of sports intangible assets In recent years, domestic scholars have done a lot of research around the development of sports intangible assets. Firstly, the connotation and extension of sports intangible assets are preliminarily defined. Most scholars believe that the so-called sports intangible assets refer to assets that exist in sports, have sports characteristics, are dominated by specific subjects, have no physical form, and can continuously bring economic benefits to owners and operators. Secondly, the classification of sports intangible assets is preliminarily discussed, the characteristics of sports intangible assets are summarized, and the ownership of state-owned sports intangible assets is clarified. Thirdly, a series of empirical studies are carried out on sports sponsorship, TV broadcasting rights of sports activities and the development of intangible assets of large-scale events. Eight, the lack of statistical index system of sports industry is the bottleneck restricting the development of sports economy. At present, Beijing, Shanghai, Jiangsu, Zhejiang and other places have carried out research in this area, and the preliminary research results have been applied in sports industry statistics in this area. However, due to differences on the connotation and extension of the concept of sports industry, the existing achievements are still difficult to apply nationwide. Nine. Research on Sports Clubs The Chinese People's Political Consultative Conference Municipal Committee of Education, Culture, Sports and Health has conducted a special study on sports clubs for two consecutive years, and on this basis, put forward some countermeasures and suggestions for developing sports clubs in China. At the same time, some scholars have made special research on the classification of sports clubs, the present situation and development trend of foreign sports clubs, the present situation and main problems of professional sports clubs such as football and table tennis in China, the definition of property rights of professional sports clubs, investment and financing, etc. These research results provide necessary theoretical preparation for establishing and perfecting sports clubs with China characteristics.