In order to get a deeper understanding of the details of centralized long-term rental apartments in Shanghai, Morning Post Zhouyou and Liancheng Bank recently evaluated 55 stores of 9 centralized long-term rental apartment brands in five central cities: Jing 'an, Changning, Putuo, Hongkou and Yangpu (see table).
rent
The average monthly rent is 3900 yuan, which is 30% higher than that of casual rent.
The lowest rent for long-term rental apartments is V-domain Hutai Road Store in Jing 'an, with an average rent of 1.850 yuan/month. This is not common in busy downtown, but it is inevitable that tenants will sacrifice some indoor space and external environment for this purpose. Followed by Xuhui District Pomelo International Community Qinzhou North Road Store, the average rent is 3,000 yuan/month. Because the grapefruit community is mainly aimed at newly graduated college students, the total rent will not be too high.
The long-term rental apartments with the highest rent are in Xuhui: Wen Ding Road Store and Hongqiao Road Store, the boutique mansion, with an average rent of 1.73 million yuan/month. According to the person in charge of Wen Ding Road Store, the housing area ranges from 3 1 m2 to 11m3, and the main units are1room, 2 rooms, LOFT, etc., and the renters are mainly middle and high-level multinational companies.
According to the statistical analysis of Liancheng Bank, the average price of 55 centralized long-term rental apartments involved is about 3,900 yuan/month, which is about 30% lower than that of scattered rental apartments around (1 room). Mainly because long-term rental apartments can be more refined and centralized management, and can provide various additional services on a regular basis to meet the needs of tenants. The living space is better, the decoration is more uniform, the style is concise and exquisite, and the indoor facilities are complete, which conforms to the aesthetics of current mainstream customers; Live in peace of mind, the lease period is stable, and there is no need to worry about the landlord suddenly issuing an eviction order; There is a corresponding public space for tenants to socialize offline.
traffic
There is rail transit around Chaojiucheng Apartment 1 km.
Recently, in the questionnaire of students renting houses in graduation season investigated by reporters, respondents generally asked that the rented houses should be close to the workplace and the subway station, and the commuting time should be controlled within half an hour.
Of the 55 centralized long-term rental apartments evaluated this time, over 90% (5 1 apartment) have achieved rail transit within the range of going out 1 km.
For example, the Rubik's Cube Apartment Hanzhong Road Store has realized the intersection of five lines within the range of 1 1,000 meters, among which the exit 4 of Hanzhong Road Station of rail transit 1, 12 and 13 is downstairs, which can be described as a real zero-distance subway house.
environment
The goods elevator enters and exits, the terrace is deserted, and the public areas are defective.
During the evaluation, the reporter visited more than a dozen centralized long-term rental apartments and found that these brand rental apartments can greatly improve the tenants' living satisfaction under the unified butler service and management. Social spaces such as audio-visual room, gym, book bar and kitchen are also more convenient for tenants to contact their feelings. However, there are still more or less defects in the operation of public areas.
Many centralized long-term rental apartments are transformed from the original office buildings, factories and shopping malls. This has brought great difficulties to the transformation and management of their public areas. For example, the Rubik's Cube Apartment Jiangning Road Store is located on the 2nd floor of No.777 Jiangning Road 12, with more than 20 floors, and there are no fewer than 30 law firms, firms and companies scattered on each floor. Due to the "congenital deficiency" of the building, it also brings great difficulties to the management of the apartment, so it is 0 star in the "public * * * regional environment".
The first time I came to Hutai Road Wanliu International Liuying Road Store, the reporter thought I was at the wrong door. The brands of "Jingdong Express Shanghai Luochuan Station" and "HARBOURCO-LIVING" are hung together, which makes people mistakenly think that the cross-border cooperation of renting apartments is so imaginative. Looking carefully, the apartment is located on the third floor, and the entrance of the apartment is obviously the entrance of the freight elevator left by the original shopping mall.
In this regard, the staff of the apartment also admitted that the lobby and elevator are indeed reducing prices. "We also want to change it, but because it is left over from the original shopping mall, all merchants on the 1-4 floor must agree to update it."
In addition, the "predecessors" of many long-term rental apartments are hotels, even quasi-four-star high-star hotels, and the hardware facilities of the original public space are quite good. However, during the interview, the reporter found that the public space of many centralized long-term rental apartments is just a gesture, but the enjoyment space that was originally convenient for tenants to contact their feelings was covered with a thick layer of dust.
For example, the public area on the first floor of Park Yu Shanghai West Railway Station has 24-hour self-service facilities such as billiards area, conference room, book bar, unmanned convenience store, express cabinet, coffee machine, gym and kitchen. However, the reporter found that even after 18: 00 to 20: 00, these facilities were rarely visited. Whether it is a book bar, billiards room or gym, few tenants come to play. In this regard, many tenants who have just stepped into the workplace said, "The work pressure is too great to play at all! Work consumes half a life, and commuting by subway consumes half a life. When I get home, I want to stay in the house and don't want to go anywhere. " Another tenant told reporters that it is not used often because some facilities are not well maintained. He once mentioned that he wanted to use the induction cooker in the public kitchen. "But I don't know if it's wet or something. It was always short-circuited that day, and then I didn't go to cook. "
In addition to the Shanghai West Railway Station store, the reporter found in different apartments that their terraces and rocking chairs were very suitable for relaxation, but due to the negligence of the operators, they were covered with dust and even damaged to some extent. Some tenants lamented, "Our house can be cleaned regularly by the housekeeper, so can public space facilities such as fitness equipment, tables and chairs on the terrace be maintained and cleaned regularly?"
Scoring rules
Environment of public * * * area: whether sports, leisure and entertainment facilities are provided according to whether the supporting conditions of public * * * area are complete.
Indoor facilities: from the perspective of the completeness of indoor facilities, whether it meets the all-round needs of tenants.
Interior decoration: from the maintenance of interior decoration combined with the overall style characteristics, whether it is close to the preferences of customer groups and the degree of interior maintenance.