In the 1950s and 1970s.
Fashion is also fashion when there is a shortage.
Keywords: genuine plastic shoes
In the era of shortage economy, people's conditions such as food, clothing, housing and transportation are not ideal. Rare beer, cheap plastic shoes and "dacron" became fashion hotspots at that time.
In 1950s, there were only two kinds of beer in Beijing market: Five Star Beer and Beijing Beer, both of which were sold by municipal monopoly companies. At that time, people's life was mainly to meet food and clothing, and beer was not a necessity, but beer was often out of stock in summer.
1958, workers in Beijing Brewery are producing beer. Gao Hong/photo
In the next 20 years, the beer supply in Beijing is always tight. In the late 1970s, five-star beer was in short supply and needed to be purchased by ticket. Who wants to get a beer ticket when they get married, the employees of the winery can only approve two cases of beer when they get married. After entering 2 1 century, this situation has changed a lot. China's beer production has been ranked first in the world for many years, and it has become a veritable beer country.
In terms of wearing, cheap plastic sandals used to be "standard" for many Beijingers in summer. 1963, plastic sandals became a hot item as soon as they were listed in Beijing. According to the salesman in the department store, more than 400 pairs can be sold here every day. After the appearance of wear-resistant, beautiful and cheap plastic sandals, the number of people wearing sandals in summer of beijing has greatly increased. Take the compound at Donghuangchenggen 1 1 as an example. There are 63 children in the compound, ranging in age from 1 to 15, and 28 of them are wearing plastic sandals.
In the mid-1980s, with the increase of people's income and the improvement of their quality of life, plastic sandals gradually withdrew from the market. A Japanese newspaper reported that people require clothes and shoes to be fashionable. The demand for leather shoes has risen steadily, and tennis shoes and travel shoes are very popular.
In the 1960s and 1970s, the styles of clothes were basically the same for men and women, and the colors were only gray, blue and black. The appearance of "dacron" made the street suddenly colorful.
In the 1960s, the demand for polyester materials was in short supply.
At first, we couldn't and couldn't afford several dacron shirts. We can only buy fake collars made of polyester and wear them in turn, which gives people a brand-new and decent feeling every day. In the middle and late 1970s, with the popularization of polyester, girls put on small floral skirts and lined white skirts and began to fly with them.
The 7th edition of Fashion Story1994165438+1February 2 1 has an interesting story: in the early 1970s, a girl bought a polyester embroidered blouse with 14 yuan filaments in Wangfujing Yimin Store.
The eighties and nineties of last century.
Personality pursuit, higher vision
Key words: perm, learning to drive, grabbing New Year's Eve.
In the 1980s and 1990s, the market was rich in supplies, people's living standards were greatly improved, and more and more ordinary people welcomed the personalized service with higher quality.
Perm this matter, in the 1970s, only targeted at overseas personnel and literary and art workers with image needs, and required units to issue letters of introduction. Old customer Wang recalled that 1976, only one "Silian" in Beijing had a perm business. He performed solo on behalf of the unit in the city's performances, so he got a letter of introduction, which read: "Today, a comrade of our propaganda team came to your store for a perm because of a performance task. Please deal with it. This is a salute. " When I went to get a perm, I found that there were many lesbians with letters of introduction.
196 1, the barber of "Silian" barber shop is doing the hair for the guests. Gao Hong/photo
1980 10.20 Japanese newspaper "A Barber" recorded that the business items of "Silian" include eyebrow trimming, makeup and wig making in addition to perm, cold perm and hair dyeing.
In 2007, in the skill competition of secondary vocational schools in Beijing, hairdressing students showed "Painting on New Clothes". Dai Bing/photo
With the improvement of people's living standards and income, they not only have a higher horizon, but also have forward-looking requirements for their own skills. According to statistics, from the early 1980s to the early 1990s, the number of drivers in this city increased at an average annual rate of nearly 30,000. 1February, 1992 15 The 6th edition of Brothers and Sisters Learning to Drive recorded that there was a "driving craze" in Beijing, and as many as five or six thousand people came to Xiangshan Sibolian Driving School to learn to drive in 1994. Among them, less than 65,438+00% people learn to drive in order to make a living and apply for a job, mostly to master one more skill. And 70% of people learn to drive at their own expense.
199810 June 15 The 8th edition of Beijing Daily reflected the "driving fever".
From 1980s to 1990s, eating out began to become very common. But eating New Year's Eve in a restaurant is still a test of people's consumption concept. From 65438 to 0995, some people in the catering industry in Beijing began to be eager to launch the New Year's Eve dinner service, but there were not many restaurants with good business. Five restaurants of Xinghua Catering Company in Dongcheng District, namely Ruibin Building, Xingyue Building, Songhe Building, Long Sen Restaurant and Dongxing Building, are still open on New Year's Eve, and the attendance rate is only 20%.
After entering the new century, the "post-70 s" and "post-80 s" who grew up in the spring breeze of reform and opening up have gradually become the main consumers. As children, they often don't want their parents who have worked hard for a year to be caught making New Year's Eve dinner, mostly as special gifts for the elderly. On 20 10, the restaurant's New Year's Eve dinner became tight, and customers who could book the elegant rooms of the old-fashioned New Year's Eve dinner "placed orders" as early as the middle of the year.
During the Spring Festival of 20 16, it is hard to find a table for the New Year's Eve in Beijing's time-honored hotels, and many hotels have reserved boxes until the sixth day of the Lunar New Year. Mu Linjing/photo
In recent years, more and more people choose to take out food on New Year's Eve to enjoy family reunion more easily. From making your own New Year's Eve dinner, to ordering it at an old brand, to placing an order easily with your fingers, the tradition of family reunion and celebrating the festival is becoming more and more fashionable.
new century
Science and technology bless life better.
Keywords: flowers, new year's goods, Internet fitness, brush face payment
Entering the 2 1 century, we have ushered in the era of scientific and technological innovation. With the rapid development of mobile internet, new hot trends are constantly emerging, and people are striding forward on the road of life pursuit and self-improvement.
Flowers have quietly become a part of Beijing people's life. In June 2005, the edition of 12 Daily 1 recorded that in 2005, 80% of households in the city bought flowers, and Beijingers spent 550 million a year on flowers.
2065438+September 20, 2003 edition of Japanese newspaper 1 said that many flower enterprises take family consumption as the main goal and add some varieties suitable for desk. Every year, some new varieties of small flowers suitable for family consumption are introduced from abroad, such as Anthurium andraeanum, orchid, cyclamen, lily and so on. To provide more choices for the public.
September 7th, 20 18, Beijing International Flower Harbor, with clouds rolling and flowers fragrant. Wu Yibin/photo
Since 20 10, new technology has made people pay more attention to their own health, and various APP projects on fitness and slimming have sprung up. Those waiting to lose fat have accumulated a big outlet about slimming and fitness. According to the introduction in the Japanese newspaper "Fat has been blown to the sky these days" on 20 19 and 20 15, from the Baidu index, the search for keywords such as fitness, sports, yoga and vest line began in the middle of 20 14, showing a trend of several times. Various weight-loss fitness apps and O2O products are surging, and even the technology giants have set off a huge upsurge in the field of fitness. The new internet technology makes fitness more popular.
At the 20 18 Great Wall Marathon, nearly 10,000 runners from more than 20 countries and regions ran forward. Fang Fei/photo
With the rapid development of science and technology, high-tech face-brushing payment is becoming more and more common in life. During the period of 20 16 in Spring Festival travel rush, the newly established passenger self-service ticket inspection system was put into trial operation at Beijing Railway Station. After inserting the ID card and the magnetic card ticket of the blue real-name registration system registration system, the system can "brush the face" to enter the station by scanning the passenger's face information. It only takes about 14 seconds to "brush your face" into the station.
In 20 17, colleges and universities in our city welcomed new students to report for duty, and many colleges and universities started "face-brushing" registration. With the help of face recognition system, students can complete registration in a few seconds by brushing their faces at the camera. These freshmen, who grew up in the mobile internet environment, followed the new technology and stepped into the university campus.
Every popular trend, every fashionable memory, truly records the history full of life texture, and shows the great changes in New China in the past 70 years. These "trivial" bits and pieces of life make the experiencers sigh and let the latecomers know that our life is changing step by step with the development of the country.
Beijing Daily Special Issue Department and Art Department jointly produced.
Historical data: graphic database of Bao Jing Group.