First, give full play to the leading role of Liaoshen Campaign Memorial Hall.
As a national patriotic education demonstration base, the construction level, exhibition level and management level of Liaoshen Campaign Memorial Hall rank first in the province and first in the country. Over the years, the Liaoshen Campaign Memorial Hall, with the mission of reproducing and spreading the glorious history of Liaoshen Campaign, has actively explored new ways of patriotism education under the new situation, meticulously created red masterpieces and achieved fruitful results. It has been named as the National Youth Education Base, the National Patriotism Education Base for Primary and Secondary School Students, the National Patriotism Education Base, the National Patriotism Education Demonstration Base, the National Civilized Advanced Unit, and the National AAA Tourist Attraction. Since 2003, the state, province and city have invested 60 million yuan to completely transform the park and exhibition, presenting a brand-new look to tourists and becoming the leading backbone of red tourism in Jinzhou and even our province. Facing the new situation of red tourism development, Liaoshen Campaign Memorial Hall actively renews its concept and explores new ideas and strategies for management under the condition of market economy. Clearly put forward: highlight a theme; Realize two functions; Make three changes; Achieve "four first-class". One theme is "The dawn of victory in new China rises from here", two functions are to realize the function of patriotism education and military tourist attractions, and three changes are "from management to management, from self-centeredness to tourists-centeredness, and from education base to tourism products". The "four firsts" are to build a first-class national famous patriotic education base, a first-class national famous military tourist scenic spot, a first-class military field teaching base and a first-class military field teaching base. The change of ideas and strategies conforms to the trend of the times, which not only brings great social and economic benefits to the memorial hall, but also accumulates experience and lays a foundation for the development of red tourism.
Second, the development and construction of red scenic spots have continuously injected new vitality into red tourism resources.
At present, there are 20 famous war sites in Jinzhou, such as the former site of Jinzhou frontline command post of Northeast Field Army, the battle site of Fenshuichi, the battle site of Liangjiashan, the site of Liang Shiying's bombing bunker, the battle site of Jinzhou headquarters of Kuomintang's northeast suppression, and the site of Montenegro's blocking war 10 1 highland. These rich and precious historical and cultural resources have laid a solid foundation for Jinzhou to develop and build red tourism in Liaoshen Campaign.
In order to transform resource advantages into red tourism advantages as soon as possible, Jinzhou has accelerated the development and construction of key scenic spots and scenic spots. Put forward "less money, more work, quick results;" Easy first, then difficult, rolling development; Do a good job in the protection of cultural relics; Who invests, who builds, and who benefits. " This year, the Liaoshen Campaign Memorial Hall invested 2 million yuan and successfully developed the "former site of Jinzhou frontline command post of Northeast Field Army", which opened a new road for the rational development and effective utilization of red tourism resources. "Northeast Field Army Jinzhou Frontline Command" is located in Yetun, Cui Yan Township, Linghai City, northwest of Jinzhou. On the evening of June 5th, 1948 and 10, Lin Biao, Luo Ronghuan and Liu Yalou arrived in Yaktun with the "East General Command" and stayed here for 16 days, commanding the famous Liaoshen Campaign. In view of the important position of the "command post" in the Liaoshen campaign, it was decided to develop it first. On the basis of adhering to the design principle of "repairing the old as before", the 16 gatehouse, wing and courtyard wall were built, which restored the original appearance of history. The "war room" will display military maps, telephones, briefcases, pistols and other military materials of the year, and will also make wax figures to reproduce vivid pictures of history. In the east and west wing rooms, two special exhibitions were held, one is a small special exhibition "Small Village and Armageddon"; One is the multimedia exhibition room, which reproduces the scenes of Lin Biao, Luo Ronghuan and Liu Yalou commanding operations. The rebuilt "command post" has become a famous red tourist attraction in Liaoshen Campaign Memorial Hall.
Third, dig deep into the cultural connotation of red tourism resources.
Red tourism is different from other tourism, which contains rich revolutionary historical connotation. The richer and more distinctive the connotation of revolutionary history and culture, the greater its attraction to tourists, the greater its core competitiveness and the higher its popularity. In the integration of red resources and tourism products, we should strengthen software construction, pay attention to detail mining and increase the cultural content of resources. The first is to rediscover and sort out the existing cultural relics in the collection. Liaoshen Campaign Memorial Hall has more than 1. 1 000 cultural relics, which are the remains and evidences of the revolutionary war history. We strive to master the detailed information of cultural relics, and strive to refine the historical connotation of cultural relics in the collection from different sides and angles, and give full play to the function of each cultural relic to achieve the effect of transmitting information, enlightening thoughts and shocking the soul. The second is to dig up the battle stories of Liaoshen Campaign and enhance the legendary effect and attraction of the war sites. At the beginning of the reconstruction of the former site of Jinzhou frontier command post of Northeast Field Army, on the one hand, the staff consulted a lot of materials, on the other hand, they visited insiders to investigate the details of historical events, and on this basis, they organized forces to compile high-quality tour guides and popular books introducing red tourist attractions, which enriched the connotation of "command post". Third, try to create literary works with the theme of Liaoshen Campaign, improve the influence of red tourism, enhance the attraction of war culture, and realize the socialization, sightseeing and aesthetics of red tourism.
Fourth, use high-tech means to improve the display effect of red resources.
In order to improve the attraction of red tourism and arouse the enthusiasm of tourists. We package the red tourism resources in a scientific, reasonable, multi-level and multi-angle way, and use high-tech means to express the carrier of revolutionary history through a form suitable for tourists' psychology, tourists' requirements and tourists' aesthetics. First, adjust the exhibition form of Liaoshen Campaign Memorial Hall to improve the exhibition effect. Liaoshen Campaign Memorial Hall strives to overcome the monotonous exhibition form and backward exhibition means of general memorial halls, constantly enrich and improve the exhibition mode of cultural relics, and has made great efforts in artistic design, physical production, exhibit layout, lighting equipment and so on. A large number of international leading exhibition methods, such as light-guiding sand table, landscape restoration, large-screen projection and panoramic painting, have been adopted, which has enhanced the on-site effect and performance tension of cultural relics exhibition. The second is to use high-tech means to break the single form of red tourism. Change the single way of photo exhibition and manual explanation, and comprehensively use sound, light, electricity and other means to make visitors immersive. High-tech multimedia phantom imaging is used in many places in Liaoshen Campaign Memorial Hall, which reproduces the historical truth and becomes an eye-catching viewing highlight. In Jinzhou Frontline Command of Northeast Field Army, multimedia screen imaging display technology is adopted, which gives the audience a fresh and strong audio-visual impression and more information stimulation, and enhances the interest of cultural relics exhibition. The third is to open a red tourism website to expand its external influence. The red website of Liaoshen Campaign Memorial Hall was officially opened on June 13. The website has 10 sections, such as introduction of memorial hall, red collection, exhibition space, etc. It makes full use of modern high-tech means, gives full play to the ornamental, interactive and rapid functions of online media, and plays an important role in the promotion of red tourism in Liaoshen Campaign, which is called "Online Liaoshen Campaign Memorial Hall".
As an economic project, red tourism must follow the laws of economy and market, and transform red resources into red economy. In order to adapt to the new situation of the tourism market, the Liaoshen Campaign Memorial Hall set up a marketing department to conduct market research, visit and promotion, and take advantage of the east wind of national red tourism to promote the red classics of Liaoshen Campaign to the whole country. On the one hand, consolidate the primary market, that is, take the Beijing-Shenyang Expressway as the axis and occupy the markets of Xiangjing, Jintang in the west and Shenyang and Dalian in the east; On the other hand, develop the secondary market and advance to Inner Mongolia, Jilin, Heilongjiang and other places. In order to welcome "red tourism", Liaoshen Campaign Memorial Hall has also established tourism cooperation relations with 22 cities across the country, and signed L tourism agreements with domestic 1000 travel agencies. During the "May 1" Golden Week, foreign travel agencies organized more than 100 tours, and more than 60,000 tourists from all over the world visited the Liaoshen Campaign Memorial Hall, which achieved great economic benefits.