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What brand is smfk, the representative of Guo Chao brand?
Smfk is a domestic fashion brand, which is worn by many domestic stars. It is a very fashionable brand, and its recent cross-border with vivo has also attracted people's attention. Let's take a closer look.

What brand is smfk?

SMFK was founded by Sam Renyi and Frank Michael Liu Chen Yu. Sam used to be Lane Crawford's personal image consultant, while Frank was Louis Vuitton's personalized customization consultant. They met at work, and because they both have some knowledge of international fine products, they gradually came up with the idea of making brands together. Sam is mainly responsible for public relations, Frank is mainly responsible for design, and both of them are responsible for the daily management and operation of the company. In recent years, designers in China have sprung up like mushrooms after rain. Some of them have established distinctive brand styles, and because of the influence of the market, they have begun to sell well to maintain the brand's survival. Although strictly speaking, it is important to maintain style positioning, more brands consider: to survive in this designer explosion market. SMFK was founded two years ago, and the two founders did not dwell on this issue.

Smfk brand concept

"At that time, we didn't have the qualifications that clothing brands should have, starting from scratch. We don't have a very clear concept. Many of what you see and feel now are formed by doing. " Sam said.

"Positioning and style, to be honest, are constantly adjusting in the clothing industry, especially the newly emerging brands in recent years. Even many first-line luxury brands are in the upsurge of changing their styles with the change of designers. Changing designers represents changes in style and positioning, as do big names. So what we don't change is the brand concept. At present, it is the concept of sports fashion. Who can be sure in the future? " Frank said.

Smfk co-branded vivo

As a domestic manufacturer, vivo is fashionable and young, and it is also very active in cross-border cooperation. Recently, vivo announced cross-border cooperation with the new dynasty brand SMFK to jointly create a series of trendy fashion items. As a new rookie, SMFK pays attention to the complementarity of minimalism and complexity, and is committed to conveying the "chivalry" of the innovative erin brockovich to the public.

It can also be seen from the fashion blockbusters that this time vivo and SMFK should launch cooperative clothing and accessories. Such as mobile phone case, hat, T-shirt and so on. As a brand-new model of vivo, the transparent light effect lifting camera equipped with vivo X27 Pro not only has a more flexible lifting module, but also supports eight-color atmosphere lights, making your selfie very "ritualized". Let's wait and see what kind of sparks will be sparked by this cross-border cooperation between the two brands!

How about smfk clothes?

Today I recommend a national brand SMFK to you. Many stars and internet celebrities wear this brand of clothes. Fashion design, conscience price and high cost performance. I will buy almost every new product. Today, I will share with you this suit that has been asked several times in the gym. It can be worn in daily life and fitness exercise, which is very practical. However, this brand is mysterious and has not been widely publicized and official website. It's all brought out by celebrity network red.