Due to the low entry threshold, strong regionality and direct operation of chain clubs, the competition in the fitness industry is fierce, but the market concentration is not high. In 20 15 years, the market share of the top ten fitness brands in the industry was 16.4%, most of the chain brands were in the regional market where the headquarters were located, and the remaining 66.8% fitness clubs were mainly small non-chain clubs, so the management standardization needs to be improved.

The operation modes of China fitness industry are mainly divided into traditional gyms, fitness studios, new fitness clubs and online fitness apps. At present, the domestic fitness industry is still dominated by traditional gyms, and fitness studios are mostly founded by senior coaches. 1 Provide high-end refined services for some senior members. Most new fitness clubs adopt profit models such as monthly cards to benchmark traditional fitness clubs, reduce entry barriers and provide standardized services; Guided by the chain development of small but beautiful, but the current market share is insufficient 10%, and the profit model remains to be seen. Therefore, it has little impact on the overall gym. The existence of fitness APP attracts a large number of fitness whites and can cultivate potential customers for other offline fitness places.

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