After the opening of the business, the main promotion method is to push the land, that is, let the sales go out and send leaflets to pull new ones, and jointly promote them with the surrounding businesses. The store is located in a fairly prosperous business district, with office buildings, shopping malls and residential buildings nearby, and the surrounding traffic is still good. There is also competition. There are two gymnasiums nearby, one mainly focuses on yoga and the other promotes swimming. Because it is located in the business circle with office buildings, considering the pressure of people now, the orientation of opening a gym was to decompress, mainly to promote boxing, mainly to like boxing, and to have a sauna to relax after sweating. I think there is no problem with the hardware, but the difficulty lies in the publicity.
In the past two years, I have seen that applets are still quite popular. Going out to eat and order food is a small program. I wonder if I can get a small program in this gym. As an activist, you keep your word. Online search found that the evaluation of the small program made by Honeycomb Wei Yun was relatively high, so I found the customer service of Honeycomb Wei Yun official website to understand the situation. It turns out that Honeycomb Wei Yun has a set of templates that can be directly applied to our physical store. I only need to register the account of Honeycomb applet system to generate my own applet, and I don't need to worry about system maintenance. Honeycomb Wei Yun has a special person who is responsible for the update and maintenance. All I have to do is ask. To be honest, this is quite worry-free. After all, it is not a small expense for me to find someone to maintain the operation myself.
Since the opening of the applet, the natural flow has indeed increased a lot, and some people will take the initiative to come to the store to understand the situation. These inquirers learned about our store mainly through "small programs nearby". On my Honeycomb Weiyun applet, you can display basic information such as store location, fitness programs, private education courses, etc., covering a range of five kilometers, and can drain for me 24 hours! The previous activities were mainly in-store posters, leaflets and WeChat official account tweets to promote, and now they are also activities, allowing sales to share small programs in the circle of friends and WeChat groups, attracting many new customers.
In the small program, we launched the Zhou Ka activity with a spike of 29.9 yuan. We can get an inbody physical fitness test for free through online ordering, a boxing personal training for old members and a fitness experience for non-members. At this time, users will take the initiative to help us share, thus achieving fission, and soon the reputation of the store will be played out. New user forwarding activities need to fill in some basic information, such as user name, phone number, items of interest, etc., so that we can get more user information and trigger the service notification card.
The fitness industry wants new people to come to the store. I've already checked. At present, there are not many small programs in the fitness industry. I am the one who tasted the first wave of dividends.