Tangibility of service products
That is, through hardware technologies such as service facilities, such as automatic intercom, automatic car washing, automatic vending, automatic withdrawal, etc., service automation and standardization are realized to ensure the consistency of service industry and service quality; By showing some service evidences, such as coupons and cards, which represent the service benefits that consumers may get, we can distinguish the service quality, change intangible services into tangible services, and enhance consumers' perception of services.
Tangibility of service environment
Service environment is a specific place and atmosphere for enterprises to provide services and consumers to enjoy services. Although it does not constitute the core content of service products, it can bring "preconceived" effect to enterprises, which is an indispensable condition for the existence of service products.
Tangibility of service providers
Service providers refer to employees who are in direct contact with consumers. Their service quality, personality, words and deeds, and the ways, methods and attitudes of contacting with consumers will directly affect the realization of service marketing. In order to ensure the effectiveness of service marketing, enterprises should provide service standardization training for employees, so that employees can understand the service content and requirements provided by enterprises and master the necessary technologies and skills to ensure that the services they provide are consistent with the service objectives of enterprises.
A pair of scissors and a piece of red paper. With the rotation of Laga's wrist, a lifelike butterfly appeared in front of four pupils.
In Minsheng Street Community, Kuiwen District, Weifang City, Laga is famous for paper-cutting. On weekends and holidays, she will go to the community youth sailing station to teach paper-cutting skills to the children in the community. Today, she has received 16 apprentices.
She liked paper-cutting since she was a child, and chose to go home and work independently after graduating from college. After knowing her talent, the community youth league Committee coordinated a small room for her to be a studio. Laga got the help of the league organization, which in turn became the right-hand man of the community organization.
She not only teaches paper-cutting art for free, but also becomes the branch secretary of the functional group organization hand in hand in the community. There are 18 volunteers in this youth league branch, who are mainly paired with poor students in schools around the community and use their talents to serve young people.
Whether it is the Youth Sailing Station, the functional league branch and the service-oriented league branch established by the rural league, it is the exploration and practice of Weifang Municipal Committee of the Communist Youth League to innovate the work pattern, consolidate the grassroots foundation, improve the ability to serve the youth, build a hub organization and participate in social management.
Create tangible jobs and serve the community youth.
Community is the gathering place for the majority of young people and new citizens to live and work, and it is also the main position for youth organizations to serve young people solidly.
In recent years, Weifang urban and rural community construction has been in the forefront of the province and even the whole country. Since 20 1 1 10, Weifang Municipal Committee of the Communist Youth League has explored new ways for Communist Youth League organizations to participate in social management innovation under the new situation and started to implement the project of community youth sailing station.
Zhao, secretary of the Weifang Municipal Committee of the Communist Youth League, said that the community youth sailing station project focuses on solving the problem of lack of vitality and attraction in traditional community league construction, focusing on serving the young people in the jurisdiction. According to the connotation and characteristics of young people's hobbies and public welfare services, it is divided into six sections: cultural entertainment, learning and growth, employment guidance, psychological counseling, rights protection and voluntary service, thus providing comprehensive services such as education, rights protection, assistance, employment and entertainment for the young people in the community.
The Weifang Municipal Committee of the Communist Youth League proposed that the Youth Sailing Station should provide full coverage management services to community youth, with a special person in charge of management, and gradually form a community youth service position with sound network, perfect functions, standardized management, excellent service, specific service items, diverse service methods and diverse construction ideas.
Kuiwen District is the central area of Weifang, and great efforts have been made in community construction in the past five years. After the village changed its residence, all villages in Kuiwen District merged and integrated, and were divided into 100 communities. All communities have independent office space with an area of over 300 ~ 400 square meters, and there are various libraries, reading rooms and activity rooms.
The person in charge of the League Kuiwen District Committee said that in the past, resources were scattered and the characteristics of the League were not obvious. Many times, youth league organizations also participate in community activities and serve the youth, but community youth do not feel the existence of youth league organizations.
After investigation, Weifang Municipal Committee of the Communist Youth League put forward that the sailing station should be made into the forefront of serving young people and a visible and tangible activity position. In the early stage, the 50 youth sailing stations in the city were completely standardized in design and construction, standardized in construction, unified in icon identification, unified in use of eye-catching orange-green display boards, unified in concept, based on the existing workplace, service platform and facilities in the community, and equipped with computers, telephones, tables and chairs, fitness equipment and other facilities on the original basis.
According to the unified design, the community youth departure station generally has a youth lecture hall, a dynamic space, a reading space, a mediation room, a youth league branch office, a 4: 30 class, an honor file room, a youth secret language and a guard cabin.
There are * * * 6,793 households in Healthy Street Community, with a registered population of 20,379 and members 153.
Li Lei, secretary of the Community Youth League Committee, said that the Youth Lecture Hall provides safety knowledge, legal knowledge and skills training for young people. The dynamic space includes table tennis and billiards; Reading space provides a platform for teenagers to borrow books, create and display paintings and calligraphy, and teachers train teenagers in this area during holidays. ...
There are more than 2,300 students in schools around Minsheng Street Community. After the establishment of the terminal, the number of students in the "4: 30 School" has reached 100. Lv Yongfen, secretary of the Community Youth League Committee, said that when community students arrive, they can study until 6 pm as long as they register, and there will be volunteer counseling to reassure community parents.
Community Youth League Committee improves its ability to serve young people.
With the development of economy and society, the problem of community venues no longer exists, but who will serve the youth? Weifang Youth League Committee draws lessons from the experience of party building, puts forward the concept of community youth league Committee, promotes the innovation of township grass-roots organization pattern to the community, and incorporates the unit youth league committees without affiliation in the community into the youth league Committee, implementing dual management. Units in the jurisdiction began to participate in community affairs.
While strengthening the core of the Community Youth League Committee, community youth league organizations actively build community youth volunteer alliances and expand the external boundaries of the League organizations. The community league organization connects the youth in the community according to their interests and attracts the backbone around the group organization, which not only expands the influence of the group organization, but also solves the problem of insufficient manpower in the sailing station. As a result, the functional league branch came into being. These league branches are more like volunteer teams.
With manpower, the rules and regulations system will be established, and the rest is the designed activities. A youth league cadre said: "In the past, scattered activities were systematized, communication with young people became more natural, and the design of activities was more in line with the tastes of young people."
Weifang is creating a civilized city and put forward the concept of "Happy Weifang". Take urban garbage removal as an example. In the past, the Youth League Committee often sent notices to subordinate units and organized unit personnel to take to the streets. This year, a community changed its approach: "Spring is blooming, let's be low-carbon volunteers."
Community cadres said that the concept of low-carbon life is more in line with young people's language style and calls for response.
In the past, community service was for all groups, so it was difficult to reflect the fashion characteristics of young people. Nowadays, community organizations in Weifang often adopt the way of project+team+interest to solve the attraction problem.
Design an activity project, and then find young people who like this project to form a group. Interest orientation is clear, activities are easy to carry out, and the team gradually develops into a functional league branch. This also avoids the single channel of group organization in the past.
Community Youth League Committee boldly explores the form of grass-roots league organizations. Grassroots cadres say that a dynamic and efficient organization plays a greater role than a simple organizational form. Like Laga, who loves paper-cutting, the secretary of the functional league branch has no organization appointment and no fixed financial support, but through their voluntary service and interest guidance, the league branch organization is known to the youth.
Main service card of rural community characteristic league branch
Weifang is a big agricultural city, and the development of agricultural industry is becoming more and more mature and large-scale. The development of rural communities has played an irreplaceable role in promoting local industrial development. The mode innovation of rural community organizations also follows the thinking of the Communist Youth League Committee.
Zhao, secretary of the Weifang Municipal Committee of the Communist Youth League, said that the organization network of the League covers all young people, and the work and activities of the League affect all young people. This is the principle of our innovative construction of rural community organization model.
In order to make the newly established rural community organization structure conform to the characteristics of the community and the needs of rural youth, Weifang introduced the "3+X" rural community service organization, co-constructing social enterprises and co-constructing social studies. That is to say, each rural community should set up a social service development league branch, a mediation and stability league branch and a farmers' professional cooperative organization league branch as the prescribed "3". At the same time, each community highlights local characteristics according to the economic and social development of population, industry and youth employment distribution.
Zhucheng huanghua town rural community 18, youth 10 155, members 348 1 person. There are 65 service-oriented youth league branches in the town. Huanghuadian community schools are dense, so the Youth Education Service League branch was established. There are many non-public enterprises in Zhujiacun community, so a non-public enterprise service group branch was established.
The combination of "control" and "optional", especially the establishment of various characteristic league branches with the theme of service, has built a bridge between rural community organizations and rural youth.
In order to select rural community group cadres, Weifang Youth League Committee organized * * * Youth League Committee website, SMS, Fetion and other new media to widely publicize. Mobilize and mobilize aspiring young people to stand for election, covering outstanding young people such as heads of rural professional cooperative organizations, heads of private enterprises, university student village officials, and rich leaders.
After the candidates were selected through organizations' recommendation, members' joint recommendation and personal recommendation, Weifang Youth League Committee organized the youth to go to the front desk and won the support and support of the youth in the community in the competition.
According to statistics, more than 5,000 people actively signed up for the election in the innovative norms of Weifang community organization pattern, and more than 3,000 outstanding young people entered the rural community organization team after selection.
In order to promote the innovation and standardization of the city's rural community organization model and constantly stimulate the vitality of the work of the Communist Youth League in rural areas, the Weifang Municipal Committee of the Communist Youth League also explored the system construction.
First of all, while asking the league cadres to go deep into the front line, they advocate using new media to communicate. All kinds of rural young talents who work in rural community organizations are selected on the basis of merit, and recommended to higher-level organizations and relevant enterprises and institutions to engage in part-time training activities, so that the deputy secretary can serve the youth and realize personal growth.
The Weifang Municipal Committee of the Communist Youth League has also issued a term commitment and dynamic management system, requiring every community league cadre to make a work plan after taking office, clarify the term goal, and make an annual debriefing at the league meeting every year. At the same time, all 906 rural communities in the city have set up a team of community league construction supervisors and instructors composed of outstanding young people and veteran cadres, and regularly conduct democratic appraisal of community league cadres, stipulating that interviews should be conducted with supernumerary cadres with more incompetent votes, and those who do not adapt to the work of the league should be adjusted in time.
* * * construction in urban and rural areas is not afraid of organizational duplication, but only seeks to cover young people.
In Weifang, not only the innovation of community league building has become active, but also the innovative practice carrier of co-construction between urban and rural areas has emerged.
20 12 On March 22nd, the first working committee of agricultural industry alliance in Shandong Province-Baocheng melon and vegetable industry alliance working committee in Changle County, Weifang was established.
The League Working Committee of Baocheng Guacai Industry Alliance in Changle County is led by Tuanchangle County Committee, which is jointly established by four county-level related business departments such as county finance, agriculture, agricultural machinery and rural commercial bank, seven upstream and downstream related enterprises in sales, packaging, logistics and agricultural materials, and two agricultural professional cooperatives.
In accordance with the principle of "introducing without introducing, supporting without embracing, and supporting without excluding", the Communist Youth League Working Committee has closely focused on the production and operation tasks of cooperatives, played the role of grass-roots organizations, formed a joint force, carried out agricultural technology training, unblocked green transportation channels and other activities, and achieved remarkable results.
In the first half of this year, the cooperative produced more than 2,000 tons of melons and vegetables, 500 tons more than last year, and its sales exceeded 9 million yuan, nearly 3 million yuan more than last year. Liu Qing, deputy secretary of the Communist Youth League Working Committee and chairman of Baocheng Melon and Vegetable Cooperative, said that this is a new way of youth league organization and economic development.
In Gaomi, there is a Licun vegetable professional cooperative. In 2009, the general branch of the Cooperative Alliance was established, and Feng Tao, the leader of rural youth becoming rich, served as the secretary of the general branch. The cooperative covers 1 1 village. The general branch of cooperative group was originally a horizontal regional industrial group of "cooperative+village". They innovated with the idea of large-scale league building, and cooperated vertically with the Municipal Bureau of Agriculture, the Municipal Bureau of Animal Husbandry and leading agricultural enterprises, forming a pattern of "leading agricultural enterprises+cooperatives+villages+youth" with the industrial chain as the link, expanding horizontally and extending vertically.
Feng Tao said: "Every time the industrial chain of production, supply and marketing takes effect, it is also a process in which members of the Communist Youth League branch participate in activities. Young people are condensed in the industrial chain through league organizations, injecting new vitality and vitality into the development of cooperatives. "
In Weifang, the interaction between urban and rural grass-roots league organizations leads high-quality resources such as urban capital, technology, information and talents to rural areas, and extends public services such as science and technology, medical care, culture and sports to rural areas.
Weifang Youth League Committee organizes grid layout, which is not afraid of overlapping, covers youth groups in an all-round way, attracts interests, condenses services, and makes the League flag fly around young people all the time.
At the same time, the Weifang Municipal Committee of the Communist Youth League deepened the youth contact mechanism. Starting from March this year, every youth league official in Weifang must establish long-term direct contact with at least five grassroots youth, and record the contact youth work log in detail, and arrange at least two days a month to eat, live and work with the vast number of young people, so as to effectively solve the practical difficulties in youth life, work and study, carry out special investigations around youth work under the new situation, and form regular investigation reports on youth conditions.