Do a good job in store positioning. After the positioning is done, the next question will naturally be easy to handle. Qing Qing summed up a method, which you can refer to: 1. Positioning by grade, then the decoration in your store and your service should also be the highest grade. The best thing is that you need to have a certain popularity, and how to do your popularity well will be explained in detail in our future posts. Think about it, if the things you sell are expensive, but the shops are in a mess, how can anyone trust you? Similarly, if you only want to make low-end products, it is extremely uneconomical and unreasonable to waste too much energy on store decoration. 2. Positioning by brand, for example, being a specialty store of a certain brand. There are two specialty stores on Taobao that are particularly successful. One is the cabin with leaves of Avon Taobao Corporation, which is now a double crown. This store only deals in Avon products and has a certain scale. As a customer, if you only love Avon products, it must be the first choice. Because professional shops will make people feel more at ease, and there is another one, Xinlan T-Pass Beauty Salon, and Taiwan Province beauty and skin care products crown feedback. This store is a rising star, and now it is also a crown store. The business is extremely hot! It is famous for all the special products of skin care products in Taiwan Province province. By the same token, if customers only love this kind of products, they must want to choose the most complete and largest store. 3. Positioning by use is not professional enough. In fact, what I want to say is, for example, to classify cosmetics separately according to a certain part of the body. For example, professional slimming shops, such as the Taobao shop of the Yellow Slimming Club-licensed pharmacists provide free consultation, and Huimin Pharmacy is the most professional for weight loss; Professional perfume shops, such as Xiao Ye perfume; Professional aromatherapy shops, such as the fragrance studio of Bug (Dai Yi); Professional hair salon, kitty-li 166 professional hair salon; Wait, in fact, careful MM can find that any successful shop will have its own unique positioning. Like Qingqing, it is also specialty store, because we are a shop made by professional beauticians and stylists, dealing in the essence of various brand products. Although not as direct as those shops mentioned above, we specialize in a wide variety of goods, which can meet the needs of people who pursue the trend to a certain extent. So Qingqing is successful. However, this kind of shop in Qingqing has certain requirements, and it is not recommended for people who have just opened a shop online to do so. Because grocery stores have higher requirements, they need to be able to grasp the fashion trends in time so as not to fall behind, and because of the miscellaneous items and more inventory, the risks are much greater. Writing so much is nothing more than two words, professional.