Shiseido Shiseido, from Japan, was founded in 1872 as a high-end cosmetics brand. Shiseido has always been committed to the pursuit of beauty and provides consumers with high-quality products and services with the attitude of "treating customers sincerely". The significance of Shiseido is to breed new life and create new value.

"Being the best, everything is born" means "praising the virtue of the earth, which breeds new life and creates new value." This name is the embodiment of Shiseido's corporate image, and a pioneer in combining oriental aesthetics and consciousness with western technology and business practice. Combine advanced technology with traditional ideas and interpret implicit oriental culture with western culture.

1872, Shiseido established the first western-style dispensing pharmacy in Ginza, Tokyo, Japan. 1897, the beauty water named EUDERMINE was scientifically developed on the basis of western medicine prescription.

Since then, Shiseido has been devoted to the research of beauty and hair, and has developed many innovative products and beauty methods. Today's Shiseido is loved by many consumers not only in Japan, but also in the world. Its products have been sold to 85 countries around the world, becoming the first cosmetics group in Asia and enjoying a world-renowned reputation.

20 10 65438+ 10/0/6 Shiseido invested1700 million USD in cash to acquire Bare Escentuals, an American natural mineral cosmetics company.

On May 8th, 20 10, Shiseido spent HK$ 500 million to acquire all 50% equity of Shiseido Dachang Bank owned by Shiseido Dachang Bank.

Shiseido Dachanghang was founded in 1998, and Japan Dachanghang and Shiseido each hold 50% shares. Its main business is to sell Shiseido products in Hong Kong, Macau and Guangdong Province.

Extended data:

The origin of Shiseido brand name

Fukuhara Ai was only 23 years old when he was the chief pharmacist in the Naval Hospital. It was then that he and his colleagues in their early twenties founded the first western-style pharmacy in Japan.

Their dissatisfaction with the supply of drugs on the market at that time triggered the inspiration of "collecting all the good things in the world to promote new creation".

The name Shiseido was obtained by a young pharmacist from the Book of Changes, which means "Praise the virtues of the earth, she has given birth to new life and created new values". "Don" means "get together".

Baidu encyclopedia-Shiseido

Shiseido official website