Today, I would like to share a pioneer case of network fission during the National Day, which is divided into four parts, hoping to help readers.
I. Case analysis
Second, network marketing.
Third, how to do network marketing well
Fourth, WeChat marketing.
I. Case analysis
Two weeks ago, during the National Day, I helped two postpartum recovery organizations to plan drainage and expand customer activities, and expanded 565,438+09,245 customers respectively! ! !
I believe that many friends will have such questions when they pay attention to this matter:
God, in the post-epidemic era, most businesses are indifferent to activities, and no one participates. How many people participated in the marketing activities in your?
How was this marketing activity completed and what happened?
This is the result of WeChat blog during the National Day this year.
A Tok 5 19, a Tok 245!
This article
Let me tell you something about this National Day marketing campaign.
Second, network marketing.
In 2020, the epidemic will affect the national economy. As we all know, the traditional marketing method is a drop in the bucket for shops to attract customers.
You may have spent 2000 yuan and printed 5000 leaflets, but in the end less than 10 people came to your store to experience it.
Therefore, the planning activities of postpartum recovery shops are the most attractive through the Internet!
Wechat community marketing and online fission activities are the best choices!
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(The just-done Double Eleven event also attracted 1 14 people.)
Third, how to do network marketing well
The first step is to have your own WeChat private domain traffic.
The first and most important step. You should have your own WeChat private domain traffic. To put it bluntly, you have to add it to many treasure moms' WeChat, and your potential customers are these treasure moms. Only when enough customers use WeChat can there be a basis for fission. How much is that? 300-5000。 If there is no one on WeChat, you have to do WeChat marketing. There is nothing you can do!
The second step is to pave the way for activities.
The second step is to pave the way for activities? Simply put, you have to have a certain stickiness with these people. Don't ask for money as soon as you come up, so everyone will resent it! Usually provide them with more, such as: how do novice mothers change diapers? How long does it take to breastfeed once? What happened to those precious mothers who didn't do pelvic repair?
This kind of article can spread ideas and make Ma Bao feel a little anxious. Do you want to know? (Friends circle sends health knowledge, pictures and videos every day, and then sends case maps. When encountering a good article, it generates a poster and sends it to all treasure moms. ) Only in this way can we reach the treasure moms. Let them think that you are more professional than other peers!
The third step is to realize the activity.
The third step is to do an activity on holidays or anniversaries, pink ribbon month, etc. If you want to do an activity, it will have an effect. Otherwise, don't do it, otherwise it will not only have no effect, but will smash your own signboard!
Under normal circumstances, most health stores want to make a joke, match a poster and send it to everyone. At the same time, brush the screen in the circle of friends. This is of course passive. Also mistaken for a salesman who wants money. Bao Ma didn't even reply. Activities like the following, alas, the transmission channels are too limited, and how many people will participate!
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And then wait for Ma Bao to come, which is very passive. You don't know who is interested in your activities and who will watch them!
Then what should I do?
Find a professional and reliable company and design a red envelope activity. Leave professional things to professional people, and you are a service shop. It takes time and energy to do those things. They teach you to provide materials and plan shop activities for you. And there are a lot of peer cases for your reference. Those are the activities planned by the best stores. If not like the hundreds mentioned above, even dozens of people will be enough to spend this year's "winter"!
Doing a good job of linking activities is only the foundation. The key is to tell all the treasure mothers and tell them the benefits of the activity, even the old customers should pass it on. Although they have already spent and need it, it is also a good thing to tell their girlfriends the good news. Usually, the circle of friends should brush the whole activity every day, and the company even designed a poster of what pictures your circle of friends should match and what words to send. Just copy and paste directly!
The fourth step is also the core step.
How to fission?
How to let the treasure moms take their treasure mom friends to participate in activities together?
This activity link allows the recommender to receive a red envelope. This recommender can be sent to a circle of friends, and friends will place an order regardless of whether they participate in the event or not. The recommender has a red envelope (directly to WeChat wallet). Only in this way can old customers bring new customers and new customers bring new customers!
Red envelope stimulation
Seize the customer's consumption desire at the first time, let them know that many people are robbing, and at the same time let users feel that I will be robbed by others if I don't work hard, resulting in a sense of scarcity and hunger.
In this way, the atmosphere of activities is created.
Please click to enter a picture description.
At present, there are three common problems in most postpartum recovery shops:
1, there are no new customers who take the initiative to come to the door, and the merchants have not mastered the effective methods to expand new products.
2. Old customers have low consumption desire and are not recommended by old customers.
3. Team members generally lack confidence and low morale.
In the face of such a lack of trust and confidence in the market environment, how can we do well!
Fourth, WeChat marketing.
Through an online marketing campaign, we can quickly detonate the local market and accurately lock customers around the store.
The marketing activities that can be carried out are as follows:
Low price lock+coupon
Prepaid card (on holidays or on the eve of opening)
Horizontal alliance
Group purchase discounts, discounts, etc.
(I don't know how to do it? Add WeChat at the end of the text)
Customer evaluation
The environment will not change, and the solution lies in changing yourself.
A: Three days after the activity, many teachers sent me messages saying, "Teacher Hao has a good news for you. This online drainage activity plan you helped us plan is really very good. Now the store is as busy as a bee every day, especially when it is popular. It's good to push the package! "
B: "This time, 5 19 people booked, and the production cost of 1000 yuan was earned back, and so many customers were earned in vain."
C: "Teacher Hao has patiently given us guidance these days. In fool mode, we just do it, copy and paste it. Thank you! "
In fact, what you should thank most is yourself.
Because for us to do marketing, the implementation of cooperative business is the essence of all success.
Strong execution is the first. Without execution, everything is equal to zero.
Summarize the key points of developing customers in Kangmen Store:
1. Establish your own private domain traffic.
2. Maintain private domain traffic.
3. Capitalize through red envelopes
4. Efficient implementation
The above is the process of developing customers online in Chankang Store, hoping to inspire your future marketing planning. 18059855 136 (WeChat)