First, advantages

1. Youzi goat milk powder comes from the Netherlands, which is recognized as one of the top milk sources in the world and the largest importer of infant formula milk powder in China. Milk-based raw materials include lactose, whole sheep milk powder and whey protein powder (from goat milk), which belongs to 100% pure goat milk protein milk powder, but the freshness of milk powder is relatively general, and it is produced by milk powder at all stages.

2. In terms of 2.DHA content, Youzi mutton performed well, with the content above 0.2% at all stages, which was higher than the market average. In the aspect of characteristic fortified formula, Youzi mutton contains natural A2 casein, HMO and lactoferrin, as well as prebiotic combination, probiotics and OPO.

Second, shortcomings.

1, milk powder raw materials from the second stage, adding skim milk powder, which is what we usually call big bag powder, increased the probability of milk powder pollution and affected the freshness.

2. In addition, Yili's collar still has the shortcomings of "high price" and "great dependence on the environment". Yili Group should pay more attention to product quality and raise prices, which will help to enhance consumers' recognition of Yili collar products and let more consumers really experience the delicious Yili collar.

Brand story

In 2003, Yili began to prepare for the independent research project of breast milk in China, which opened the way to explore the milk powder research that is more suitable for China baby's physique. In 2008, with the accumulation of many years' research in the field of breast milk in China, Yili successfully stepped out with strong strength and devoted herself to providing the most suitable nutritional formula for more China babies.

On 20 10, the "Research Center for Maternal and Child Nutrition" was established to explore the mystery of breast milk more systematically and standardly. The dual breast-feeding of patented protein (α+β) and fat (OPO) in Golden Collar indicates the staged progress of breast-feeding research, and Golden Collar has been successfully applied to a full range of infant milk powder products.

On 20 17, Jin Lingguan put forward the brand slogan of "advocating breastfeeding", taking breast milk as the highest standard from product research and development to product provision, and providing the most suitable high-standard nutrition for the baby!

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