In fact, from the marketing point of view, creating online celebrities is a marketing activity: products are people who want to become online celebrities. The process is the same as doing online marketing. First, plan and position the products, then formulate strategies, determine channels, find methods, and finally achieve profitability.
This article only shares with you the ultimate method of 16 becoming an online celebrity, and today shares the method of 1-8.
1, famous for its beauty
A relatively simple move, but seemingly simple, the threshold is a bit high. Because natural conditions are needed to meet the standards, after all, looks are born, so the theory of patchwork looks Peng Likekun can only find crying parents. But now with the beauty camera tool, Meitu Xiu Xiu, the threshold is much lower, and the face value is not enough for software repair!
In addition, pure beauty does not necessarily bring fame. Because with the increasing number of network celebrities and beautiful women of various styles on the Internet, the tastes of netizens are getting higher and higher. Like the fairy MM in earlier years, the days when she could become popular only by taking two photos are almost gone forever. Now, she must not only be beautiful, but also meet some conditions. For example, the most beautiful car model, the most beautiful rural female teacher and the most beautiful car washer before, if beauty is combined with something, it will be more popular.
2. Become famous because of ugliness
Man is a very strange animal and difficult to serve. For example, in the past, when living conditions were not good, everyone rushed to eat meat, fat meat and vegetables. Later, when living conditions improved, I began to eat lean meat, followed by wild vegetables, which sold at a high price. Maybe this is the so-called extremes meet.
The same is true for creating online celebrities. When beauty is about to overflow, ugliness may become more famous. In the early days, like Sister Furong in those days, it can be said that she created a precedent for online celebrities. Strictly speaking, she is famous for her ugliness. The famous Xifeng also took this route, which was even worse than Sister Furong.
Of course, being famous for ugliness also requires preconditions: for example, Sister Furong relied on complaining words and photos of twisting her ass in her early days, while Sister Feng relied on unique blind date standards and remarks. Simply put, ugliness is not enough, but also ugly with characteristics, thoughts and characteristics. Seeing this, did the confidence of the comrades who failed to meet the standards burst in an instant?
3. By writing your name
When it comes to writing, many people think that writing skills should be deep, but it is not. On the Internet, the spelling is the writing skills, like popular online novels, most of which are middle school students' level. What is spelled on the Internet is not the content, but the thoughts, experiences and personalities behind the content.
And a platform like Weibo doesn't need a long speech. As long as your point of view is original or the content is sharp, it will be sought after. For example, Weibo's famous exercise books have captured a large number of fans with sharp language and satirical content. For example, those who are also famous in Weibo have left a few hands, but they have made vicious comments on the Internet. Even Chen He and the stars took the initiative to ask for their opinions.
Of course, if your writing style is ok, you can also write long articles and online articles. For example, Mi Meng, for example, established his position in the rivers and lakes by articles. In fact, she didn't write many articles, and one set off the internet. These articles are:
"What about your girlfriend? Thank God, because she loves you.
How to deal with an ambiguous man
What should a woman do first when she is young? Earn money first
Right bitch: Why should I help you?
"To low power: I'm not too high-profile, it's you blx",
These articles are characterized by clear goals and outstanding emotions. The phenomena mentioned in the article are very universal, and the opinions in the article can cause a wide range of voices. In short, many people want to say things they dare not say. Speaking of everyone's heart, everyone feels very comfortable after reading it and can't wait to forward it.
Be famous for talking.
If you want to be famous, you have to mention Luo Zhenyu. Is he a representative and leader among them? Isn't the main battlefield in Luo Zhenyu WeChat official account, but in fact, in addition to WeChat official account, there are many platforms focusing on sound, such as Dragonfly FM, Litchi Radio, Himalayan FM and Internet Radio. Aren't they all main battlefields?
Now it will have a special term in this piece, called audio media. A student is famous through audio media, and he is the first person in audio media. And he also keeps pace with the times, combined with mobile e-commerce, and successfully achieved his popularity.
In fact, being famous by speaking is a bit like being famous by writing, except that one is not a word and the other is pronunciation. But compared with words, pronunciation is more expressive in emotion, and it is easier to impress people by adding some sound effects and music appropriately.
And speaking can be more casual than writing, not as rigid and rigorous as writing.
For those who want to become famous by speaking, I can teach you a tricky way, starting with ready-made content, such as telling the latest jokes, news and comments on the Internet, and adding your own views and feelings appropriately during the speech. After talking for a long time, you will naturally form your own style.
5. Be famous for exposure
Being famous by exposure is actually a risky thing, because exposure is sexy, exposure is bad, vulgar and even in danger of being banned. For example, it has been exposed all over the country.
Gan Lulu, who is popular on the Internet, is the representative of the latter. People are never ashamed of exposure, but proud of it. This can be seen from the name. However, because it was too vulgar, the language was too extreme and the behavior was too radical, it was directly banned. For this type of network celebrity, I just want to say that it is too late to ban!
Among those who became famous because of exposure, Lin Chi-ling is the most worthy of our study. Of course, strictly speaking, Lin Chi-ling can't be regarded as an online celebrity, because she didn't become famous through the Internet at first, but she didn't become famous through any channel, and the principle and essence are the same. It can be said that Lin Chi-ling is not bad, but also very good. Prove that you have a big chest to have a brain!
To sum up briefly, in fact, exposure is just a means to attract attention. The key is not to attract attention, but to gain everyone's respect through your own thoughts, actions, talents and efforts.
6. Be famous for showing off.
Hyun and Lou are a bit like each other, except that one emphasizes not only oneself and body, but also material things. Being famous by showing off is also a risky thing, because it is easy to be criticized and even lead to jail, such as Guo Meimei.
Therefore, for those who want to be famous by showing off, my advice to you is, first of all, your wealth should stand up to doubt, and it is best not to get it through your own efforts. Secondly, just don't show your face in front of people. Dazzling is just a means to attract attention, and it must be supported by other positive things. For example, Wang Sicong, many people didn't like him at first, thinking that he was just a rich second generation and a black sheep. But later, Wang Sicong proved himself with actions, and made many people turn black and white.
7. Be famous for painting.
What can best represent the fame of pictures can be said to be chubby. The photos of the little fat man captured by a casual glance will be popular on the Internet for many years. Of course, Xiao Pang's fame is not unconscious and accidental, but also systematically planned and hyped, such as the hit four-grid cartoon of real people and the subsequent runaway cartoon.
In addition to comics, Yan characters are also a good form. For example, Jay Chou, if he hadn't been active in emoticons for many years, maybe everyone would have forgotten him.
But no matter what form it is, it is famous for its pictures. Basically, the content has a characteristic, that is, most of them are humorous, so if you want to take this road, you must think more and work harder in this respect.
8. Be famous for your talent
Among gifted scholars, the most common way to become famous is not singing, such as Xidan girl who became famous by the song "Angel's Wings" and rising sun masculine who became famous by "In Spring". But don't just pay attention. Don't think they are famous just because they sing well. They sing much better. Strictly speaking, their singing skills are not particularly excellent.
They are famous because of the sharp contrast between their talents and backgrounds: Xidan girl, an ordinary-looking and rising sun masculine, a pair of migrant workers with musical dreams hidden in their hearts, and a rural girl from a poor family who started to work in the north at the age of 16. They are no longer ordinary, even more ordinary than many ordinary people, so as soon as they appeared, they quickly aroused everyone's voice, and everyone was among them. On the surface, they are not famous for singing. In fact, they moved everyone by emotion. It should be said that many people rely on them. Dreams, everyone sees hope in them.
So if you just want to be famous by singing, my friend, you must think deeply about it, and don't just think that you can sing well.