1. Promote the cultural value of products. If you design it as the most popular cup this year, consumers are willing to pay more for this culture, which is the cultural value innovation of the product.

2. Promote the brand value of the product, if you label it as a famous brand. Because your cup is branded, almost everyone is willing to pay for the brand, which is the brand value innovation of the product.

3. The extended function value of selling products. If you suddenly find that the material of this cup is actually magnetic, then I will help you dig out its magnetic therapy and health care function. This is the extended value innovation of products.

4. Market segment value of products sold. If you print your own cup with magnetic therapy and health care function on the zodiac, prepare a fashionable couple set gift box and name it "in pairs" or "forever", which is the market value innovation of the product.

5. The packaging value of the products sold, if the couple zodiac set with health care function is made into three packages: one is affordable, the other is exquisite, and the third is luxurious. This is the value innovation of product packaging.

1. Promotion generally refers to promoting sales and selling second-hand goods; Generally speaking, it is to publicize a certain theory or concept. Since the reform and opening up, the vague concept of sales promotion has not been fully recognized and played an important role in China enterprises.

2. In order to stand out among many enterprises, besides having a good operator decision-making plan, I'm afraid it is the business personnel who directly deal with customers by implementing the marketing plan.

3. In countries with developed commodity economy, it is considered that "promotion is the lifeblood of business", "a master who is familiar with the economic environment and responds to market changes" and "a proposer and developer of new products".