Indifferent copywriting is not as good as convincing photos, and long speeches are not as good as illustrations. Commodity copy is not words, sometimes a picture is enough.

2. Selling point extension method

Copy down the characteristics of the product description and extend it after each point. Simply put, it is to slowly introduce and extend products one by one. Of course, this is also the most stupid and effective method. This method is the picture I saw in the circle of friends who made cosmetics before.

Three-paragraph writing method (for classic details page)

This is to imitate the "inverted triangle writing method" in news. In the first paragraph, focus on the main points, because most people have no patience to read the whole text. For writing, you can consider some columns or articles, depending on your personal writing ability. If the writing skills are not good, you can write selling points point by point. The last paragraph is "Hook", whose main task is to ask people to BuyNow and strengthen the unique selling point, price advantage or gift of goods.

Condensed into three sentences: look at me, why do you want to buy me? You must buy me!

4. When writing online shopping products, we should pay attention to SEO friendliness, that is, we should pay attention to the search relevance of search engines and the text model in search models.

People who can't write commodity copy are writing for themselves; People who can write commodity copy are written for the target audience; The person who can write product copywriting best, copywriting is written to the target object and search engine spider.

The product name in your copy should be complete (including the brand and the correct model in Chinese and English), which is convenient for domestic search engine spiders such as Baidu 360 to read. The complete product name should appear at least 2-3 times.

Anyone who knows the working principle of search engines knows that when the search keywords are not found in all the baby titles, search engines will grab the copy in the product properties and details page. Moreover, even if your keyword appears in other peers' baby titles, as long as the keyword appears frequently in your details, it will increase the relevance, thus making the baby rank higher than other babies.

Sellers who are keen on through train, if they have seen the natural search model analysis of old orders or the model analysis of through train quality score, must know that there is something called text model in the natural search model, and one of the four correlations of through train quality score is also called text correlation. You know the relationship between them!