The founder of Clarins, Jacques Courtin-Clarins, was originally a medical student, but his studies were interrupted due to the war.

After the war, he began to try massage physiotherapy. At work, he found that female customers not only want to rely on medical means, but also want to make their skin more beautiful through cosmetics. It was this demand that inspired Jacques Courtin-Clarins, who started his own beauty career and opened his first beauty salon.

At first, Jacques Courtin-Clarins used massage cream and massage oil to care for his guests. Soon, he decided to develop a massage oil with more excellent efficacy, 100% pure plant essence.

1954, the first Clarins Beauty Center opened in Paris. From body care to facial care, Clarins Beauty Salon is deeply loved by customers, and the first Clarins product "100% pure plant essence care essential oil" was officially born.

Due to the increasing popularity of Jacques Courtin-Clarins and customers' enthusiasm for Clarins essential oil products, Jacques Courtin-Clarins has gradually developed more care products according to the needs of skin care: cleanser, toner, day cream, night cream and body products.

Business model:

Clarins, produced in France, is famous for producing functional cosmetics such as breast enhancement, slimming and slimming, and is known as "the first brand of functional cosmetics".

In order to further expand the American market, Clarins opened its first franchise store in new york Madison Avenue at the end of the year. According to a person in charge of the company, once a cosmetics brand is successful in new york, it may also be successful in other cities in the United States.

Therefore, it is commented that the opening of Clarins' first franchise store in new york marks the beginning of a new retail model of this famous French beauty group. If a brand is successful in new york, it is likely to be successful in more cities.