"This year's film festival will no longer arrange the opening reception, the opening reception for the promotion and screening of domestic new films, the closing reception and the award reception for the micro-film contest as usual; Streamline the activity flow and unnecessary ceremonies, and cancel the opening ceremony of China Film Summit Forum, China Film Science and Technology Forum and New Year's Film Promotion Party. There was no flag-raising ceremony at the opening ceremony, and no balloons and flowers were promoted at all the screening activities ... "This is the speech made by Liu, deputy director of the film festival organizing committee, at the news conference, which also reflects the biggest feature of this year's Golden Rooster and Hundred Flowers Film Festival-frugality.
The principle of this year's Golden Rooster and Hundred Flowers Film Festival is "saving festivals, highlighting characteristics, benefiting people from culture and returning to movies". The opening ceremony cancelled the literary evening, and the budget was reduced from the original plan of more than 9 million yuan to more than 300 thousand yuan. The award ceremony cancelled expensive dance equipment such as mobile suspenders and high-definition led screens, and did not invite celebrities to appear or perform, reducing the funds by 6,543,800 yuan. In addition, the organizing committee cancelled seven activities, including the opening ceremony of the China Film Forum and the New Year film promotion evening.
This year's Golden Rooster and Hundred Flowers Film Festival has simplified the form of activities and made the theme activities of the film festival more compact and exquisite.
The Golden Rooster and Hundred Flowers Film Festival officially opened on the evening of September 25th, 20 13, and held the closing ceremony and the Golden Rooster Award Ceremony on September 28th.
On the morning of September 27th, the signing ceremony and press conference of the 23rd China Golden Rooster and Hundred Flowers Film Festival was held. It was announced that the 20 14 Golden Rooster and Hundred Flowers Film Festival will be located in Lanzhou, Gansu Province, and will also follow the principle of "frugality". This year's film festival launched a series of innovative measures to benefit the people:
1. Hold thousands of free movie events. More than 100 mobile film projection teams show films in communities, schools, villages, enterprises, military camps and other places. Over the past three years, more than 500 excellent Chinese and foreign films/kloc-0 have been shown, with more than 5 million viewers. Second, let more ordinary citizens watch the main activities of the film festival on the spot. Third, carry out rich mass film cultural activities. Fourth, hold an international film festival to benefit the people.