Jiutianlv Science and Technology Industrial Park and Guangdong Jiutianlv Pharmaceutical Co., Ltd. are located in Hi-tech Industrial Development Zone, Heyuan City, Guangdong Province, covering an area of 68,000 square meters, with a total construction investment of nearly 100 million yuan. They were completed and put into use in 2009. A total of 7 GMP production lines were put into operation in the first phase, including: (1) 3 GMP production lines for Chinese herbal pieces, namely, the GMP workshop for conventional Chinese herbal pieces, the GMP workshop for fine Chinese herbal pieces and the GMP workshop for ultramicro Chinese herbal pieces; (2) Four GMP production lines for health food, namely GMP oral liquid automatic production workshop, flexible packaging beverage automatic production workshop, GMP traditional Chinese medicine extraction production line and GMP production workshop for capsules, tablets, granules, powders and teabags. The process equipment selected in the project has reached the domestic advanced level, with high degree of automation and good practicability, and can realize the large-scale, standardized and modern production of Chinese herbal pieces, health products and functional drinks. With an annual production capacity of over 3 billion yuan, it is one of the top-grade and large-scale production bases of Chinese herbal pieces, health food and nutritious food in China.
In order to improve the technical content of the company's products and research and development of new products, in April 2008, Jiutianlv Pharmaceutical Co., Ltd. signed the Cooperation Agreement of Industry-University-Research Combination Project with the College of Traditional Chinese Medicine of Southern Medical University and Guangdong Lingnan Vocational and Technical College respectively, and established the "Industry-University-Research Combination Demonstration Base". At the same time, the company has also carried out scientific research cooperation with Sun Yat-sen University, Guangdong Pharmaceutical University, Guangzhou University of Traditional Chinese Medicine, Guangzhou Institute of Pharmaceutical Industry and other universities and research institutions, providing effective technical support and high-quality talents for the company's Chinese medicine research and product development, and laying a solid foundation for the sustainable development of the company's production and research and development.
In order to implement the strategic goal of "building a strong province of modern Chinese medicine" of the provincial party committee and government, the company focused on the modernization of Chinese medicine and invested nearly 100 million yuan to build a "modern industrial base of Heyuan Jiutianlv Chinese herbal pieces", which was highly valued by Heyuan Municipal Party Committee and Municipal Government. Zhong Yangsheng, executive vice governor of Guangdong Province, Chen Jianhua, secretary of Heyuan Municipal Party Committee and other leaders personally went to the company to guide the work, which strongly supported the development of the enterprise. The company's "Demonstration Research on Industrialization of Ultra-fine Powder of Traditional Chinese Medicine" has been included in the national "Spark Plan" 92007EA780032) and the major scientific and technological project in the field of social development in Guangdong Province (2007EA32000 1). In 2003, the company rented 50,000 mu of mountainous area in Qiaotou Village, Shuangjiang, Dongyuan County of this city for 50 years, established a nine-day green 10,000 mu honeysuckle GAP planting base, developed ecological Chinese medicine and agriculture, changed the economic structure of mountainous areas, and led farmers to increase their income and become rich.
At present, the main products produced and listed by the company are innovative Chinese herbal pieces series, health food series, nutritious food series, functional drinks series and exquisite gifts series. At the same time, the company has established sales networks and set up marketing branches or offices in more than 20 provinces and cities such as Henan, Hebei, Shandong and Jiangxi. The marketing network has been continuously expanded and improved, forming a unique marketing model that adapts to the development of enterprises, and gradually forming a flat and chained sales network. At the beginning of 20 10, five marketing companies were established according to the main product varieties and market segmentation, and the marketing director responsibility system was implemented. It is planned to establish 1000 to 3,000 "health conditioning center" chain stores nationwide within 3-5 years. Vigorously promote and implement the new four-dimensional integrated marketing system of chain monopoly, channel agency, e-commerce and member direct sales.
The company always adheres to the strategic policy of "people-oriented, rejuvenating enterprises through science and technology", and attaches importance to scientific and technological investment and intellectual property protection. At present, 32 registered trademarks have been applied to the State Trademark Office, including 15 registered trademarks, 17 registered trademarks and more than one national patent 10, including 5 patent certificates and 2 invention patents, which greatly promoted the company. In 2009, the company passed the certification of national high-tech enterprises and leading agricultural enterprises in Guangdong Province, which created good conditions for the company's sustainable development.
The nine-day green man is determined, ready to fight at any time, and will never hit a new high again. Our goal is to build the largest health industry group in China with "first-class talents, first-class management, first-class equipment, first-class products, first-class reputation and first-class benefits" in 3-5 years to provide quality products and first-class services for human health.