The first picture of the Taobao store operation plan is the first window for buyers to contact the baby. Whether the first picture can leave a deep impression on the buyer determines whether the buyer will continue to browse and produce a deal. A good head map needs to pay attention to the following points. (1) Highlight the main products: the proportion of main products shall be controlled at 6 1.8% (golden section). (2) Highlight the core selling point: the display diagram should be intuitive, direct to the buyer's needs, and generate purchase behavior. (3) The copy is concise and powerful. Optimize technology (1) put the product in the scene: if the product is a knife, put it on the chopping block to take pictures; (2) Show the product features with an example diagram: take a kitchen knife as an example. If it shows durability, you can break the nail with a knife to make a chart. (3) Show the accessories or gifts of the products: for example, buy a knife and send it to the tool holder. (4) Show the cumulative sales of products: buyers have herd mentality. (5) Products with models should use model drawings as much as possible, and multi-dimensional display should be carried out from front, back, side and other aspects. Precautions (1) Don't lie to deceive consumers: for example, sales volume 100 will make consumers feel distrust; (2) Learn to find a selling point: start with hot search keywords for hype; Use taobao index analysis to speculate; Start with the product evaluation of yourself and your peers; User research. Learn to do subtraction, the selling point is not the more the better. (3) the difference between the main picture and the through train promotion picture: the main picture is related to the brand image and brand positioning, and cannot be psoriasis; Moreover, it is related to the search weight of products and cannot be replaced frequently; The through train map can be changed frequently. Second, baby details 1 丶 Don't ignore the preliminary preparation for determining the main style: if the product is a Korean dress, the details page should avoid European and American styles; Market research: analyze people's preferences, spending power and buyers' needs. Positioning: according to the survey results, determine the store positioning, high-end route, civilian route or low-cost route. Tap the core selling points: price, style, culture, feeling, service, characteristics, quality and popularity. Determine design elements: such as color matching, font, copywriting, composition, layout and atmosphere. 2 Common 13 details page element (1) collection+attention, easily earn coupons or reduce shopping by XX yuan, and the discount range can be adjusted. (2) Focus map: highlight the selling points of single products, attract attention and increase the desire to buy. (3) Recommended hot-selling items: about 2-3 items must be hot-selling items in the store, with good cost performance. (4) Product details+measurement list: such as serial number, place of origin, color, fabric, weight and washing suggestion. (5) Model drawing: At least one front and one back, showing different movements. (6) Physical tiling: Show the color types of clothes and what personality or style different colors represent. (7) Scene map: Models in different occasions create visual beauty. (8) Product details: hats or sleeves, zippers, tag positions and buttons. (9) Comparison of goods of the same type: find some goods of the same type with poor quality or poor imitation effect. (10) Screenshot of buyer's show or praise: Show our buyers of down jackets last year and choose the ones that look good.
(1 1) Matching recommendation: for example, the couple's model or the medium and long model, and the above recommendation will not be repeated. (12) Shopping needs to know: postage, delivery, return, clothes washing and maintenance, after-sales problems, etc. (13) Brief introduction of brand culture: Let buyers feel that the brand quality is reliable and easy to be recognized. 3 Use some words with firm tone (1) in the positioning of optimization skills: try to use words such as "first", "best", "best seller" and "most popular". Note that if there is no first, we should also create a first. (2) The description of the baby should be concise and don't talk nonsense; The pictures should be as high-definition as possible, original as possible, and don't steal pictures. (3) Teaching customers professional knowledge: Give customers a reason why my products are of good quality and why you want to buy me to find a baby. (4) Boldly expose the detail map: the detail display is equal to the confidence display, telling the buyer that we are not afraid of inspection. (5) Low-priced products should emphasize quality control; High-priced products should be clearly valued. (6) Don't lack brand stories to enhance the trust of buyers. (7) Proper typesetting and gradual progress. Three comments on cashback comments on cashback can relieve the worries and doubts of customers who have not purchased, directly stimulate consumption, reduce the workload of pre-sales services, and improve the conversion rate to a certain extent. 1 Which products are not suitable for cashback? (1) The poor quality of the product will lead to too many bad reviews, and it is difficult for guests to send favorable comments. (2) The description of the details page is very simple, which will cause more doubts of the guests and increase the workload of the pre-sales staff. 2. The operation method (1) tells the cashback activity in the comments in front of the store details page. (2) Use customer service to promote and guide, and improve the cashback effect of comments. (3) Draw the collected comments (generally 8) and put them on the details page for display. Four related sales related sales can give buyers who have already bought one more reason to buy, and also allow buyers who have not bought to continue browsing, making it easier to clinch a deal. Common collocation method: (1) Association of the same type: T-shirts of different colors. (2) Price-based correlation: high-priced products are matched with low-priced products. (3) Data association: through the analysis of buyers' purchase records and browsing traces. Promotion activities can be generally divided into two categories. One is an activity in your own store, and the other is an activity outside the store. Common in-store activities include: full delivery, full reduction, auction, limited discount, spike, packaging, group purchase, price reduction and gift strategy. Common out-of-store activities include: daily specials, gold coins, mobile phone Taobao, trial center, VIP club, bargain-hunting and so on. 1 promotion method (1) Leverage promotion: use hot spots to promote sales, such as you from the stars; Star promotion, such as XXX with the same paragraph; (2) Combination promotion: with promotion, such as buying pants and sending socks; Bundle promotions, such as adding one yuan to get one free; Continuous promotion, such as buying full price for the first time and 20% discount for the second time; (3) Designated promotion: designated target promotion, such as preferential treatment for mothers and women; Specify product promotion, such as buying a and getting b; (4) Additional promotions: praise, courtesy, postage, trade-in, etc. 2. Operating skills (1) set the critical price, causing the buyer's visual error: for example, 100 yuan and 99 yuan; (2) Set the ladder price for buyers to call automatically: when new products are put on the shelves, they are 50% off the first day, 60% off the second day and 30% off the third day. (3) Set up an illusion discount to create the feeling of "buy and earn": spend 100 yuan to buy value 130 yuan's goods. (4) One thousand yuan at a time: if it is sold at an ultra-low price within the specified time. (5) One yuan over value: limited low price, plus one yuan for purchase. 3. Precautions (1) are best coordinated with activities inside and outside the store; (2) the inventory should be sufficient; (3) Customer service management in sales; (4) Keep up with after-sales treatment. A considerable part of the traffic introduced by the six customer service people who used the tools hard was lost. Why? In addition to the reasons of the store itself, the customer service problem can not be ignored. Excellent customer service must-(1) firmly grasp every buyer who enters the store: "Dear, you have a good eye. This is the treasure of our town store, and the best-selling feedback is extremely high. Once it's sold out, it's gone There are not many goods now, and they are still on sale today. Don't miss it if you like it. (2) Understand product knowledge and avoid three questions; (3) Respond to the buyer's information in time to avoid the buyer's impatience; (4) Good at selling: Dear, I recommend a coat for you, which goes well with the pants you just bought. The upper body effect is absolutely super handsome, and it is free to buy it together. (5) Demand judgment: If the buyer asks whether the children's clothes of size XX can be worn by 5-year-old children, he can continue to ask about the height of the area, so as to accurately recommend and win the favor of the buyer; (6) Order reminder; (7) Pay close attention to repeat customers: deal with after-sales problems patiently; Customer relationship management, regular SMS maintenance or email maintenance, recall old customers. Or, as mentioned above, there are many factors that affect the conversion rate of stores, which are not entirely determined by the above factors. How to operate? With the above two core competitiveness, operation is also very important. Operation can be roughly divided into in-store marketing and out-of-store marketing. In-store operation mainly includes decoration, window recommendation, in-store activities and some routine settings. In fact, many friends are complaining that they will not operate, and when there is no traffic, they ignore the big plate of in-store operation. There is not much technical content in it, it depends on whether you have settled down and made all the categories, titles and attributes of your store quite perfect. Convenient for consumers to buy, in line with Taobao game rules. Do this well, and the popularity of your store or baby will definitely increase steadily; For our small sellers, out-of-store operation is based on all the above capabilities, to a higher level.
Regarding the promotion methods, I have summarized 36 promotion methods, both free and paid. You can find one or two methods that suit you, and then stick to the promotion seriously! 1, qq group promotion method: use dozens of qq, each QQ joins dozens of groups and sends them to online stores once a day. 50 qq on average * 50 QQ groups * 50 people in each group = 75,000 people watch. If there are more qq, join more groups and join large groups, the publicity effect will be better if there are more people in each group. Even if qq users who are not online are excluded, the effect can not be underestimated. Be patient and not afraid of being kicked. In addition, it is also possible to send mass emails in QQ group. For example, you can recommend the wonderful content in your online store in your email. 2. Post it: Your direct title can include: virtual goods source, Yi Sai agent, how to open an online shop for novices, how to improve word of mouth quickly, etc. 3. Moderators Alliance Promotion Method: This method is suitable for online shop promotion in the forum community. That is to say, it's good to join some moderators' alliance, such as Daqi moderators' alliance. Every day you submit some wonderful content of the forum, waiting to be hired by the relevant channels. Once hired, it will bring you a lot of IP. What I did most was to bring more than 30,000 IP hits to the online store in two days. 4, reply top promotion method: In fact, I don't know what the name of this method is, its limitations are very small, as far as I know, it is only used in the hodgepodge of cats, let's call it reply top for the time being. I found this method by accident, when I was looking at the IP route of the online store. I found that there were more than 200 IPS in a post of the cat flutter that day, but I knew that we didn't go there to post promotional posts, so I felt a little strange. I read the post and found that someone put a link in our online shop and replied to the top, so it brought us more than 200 IPS. Later, I went to chat with some netizens who often confuse cats, only to know that I could reply at the top with a prop called "Yuemingfu". Moderators can't delete, as long as the administrator has the right to delete, so in general, it can be set for a period of time. 5. Free game promotion method: Free game is to hang a free game in your online store, but it must be consistent with the theme of the online store and interesting. 6, Taobao shop owner communication method: in Taobao shop, contact the shop owner who opened the new store, usually looking for the real thing, chat with them, and then explain that the virtual word of mouth has improved rapidly. For example, ask the other party: Do you think it's easier to sell a phone bill for one yuan, or is it easier to sell a dress and add more Want Want groups? 7, search engine promotion method: today's novice webmaster, the most keen is this short and fast method. The function of searching online stores is to integrate network resources, find the most suitable online store content for netizens, and bring traffic to other online stores, which is an unexpected side effect. Many webmaster online shop promotion columns seem to have become seo areas. The best method of seo is to standardize the web page code, which has fast access speed, unique content and little repetition, and is useful and unique to netizens. 8, soft text promotion method: write an article, or quote a good article, cleverly add your own website. 9. Free promotion method of charging resources: for example, provide software registration code, registration number, serial number and serial number-free version software for a long time to improve the stickiness of online stores. For example, the ghost version of the operating system has supported several online stores with daily visits of hundreds of thousands of ip. 10, group promotion mode: social online stores such as web2.0 now have this function. Spread the news in the group and attract attention. 1 1, task publishing and promotion method: Publishing tasks in Witkey online stores can not only attract people who accept tasks, but also attract a large number of onlookers. We should make full use of this one-to-many communication advantage. 12. Promotion mode of traffic exchange alliance: Join the traffic exchange alliance and use the professional traffic exchange system platform to directly exchange traffic with other online stores for mutual benefit and common development. 13, encouraging visitors to publicize and promote the law: as for how to impress the word-of-mouth publicity of netizens, it needs to be flexibly arranged according to the content of online stores. Generally, innovative, interesting and interactive content is well taught. For example, a web page containing tests, evaluations, holiday wishes, interesting stories, etc. It is easy to be spread by force. You can consider how your online shop can explore this material. 14. E-mail signature promotion method: in the settings of e-mail, set it. Plus the website of the online store and the introduction of the online store. It will be added automatically after writing the letter, which saves a lot of trouble. 15, online competition promotion methods: such as beauty evaluation, online shop evaluation and so on. 16. Pay-for-performance promotion method: If you have resources that can be sold, you might as well promote them on the Internet by paying for the results, and you can get a lot of traffic for free.
17, classified information promotion method: go to various classified information stations to publish online store information and register to publish your own online store information. 18, free domain name promotion method: provide bipolar domain names to other stations, or apply for free domain names from other stations to point to your own station. 19, Special Resources Promotion Method: For example, resources such as college entrance examination query and CET-4 and CET-6 query should be accessed by stakeholders. 20, imitation promotion method: pay attention to learning everywhere. Learn the promotion methods of other online stores, see where the links of other online stores appear, and try to follow suit. Imitation is the foundation of innovation and innovation is the sublimation of imitation. Innovation = imitation+experience accumulation+batch+automation. 2 1. renaming promotion method: modify entity names such as city name, company name, road, personal name, nickname, building name or community name, and set them as online shop addresses. If you do this, the exposure and frequency of the website will be very high, and online stores will naturally appear in various lists, such as maps, news reports and people's daily interactions. In short, communication efficiency and communication effect will be very high. 22. Marriage propaganda method: in the form of full-page marriage in various newspapers and magazines on the Internet, the contact information only needs to leave the website. Not only can it attract candidates, but it can also attract countless people who are very bored and like curiosity. For details, please refer to the previous "Marriage Gate" incident. 23, map promotion method: let the online store headquarters appear on the map. Maps are widely spread, received by many people and used frequently. This method is suitable for people with deep pockets and special relationships. Study the map of your location, see what company name appears on it, think about how the people on it appear, and imitate it. If you can't do it, you might as well ask someone to help you make your online shop a map and a platform. 24, touting promotion method: to make online stores the only thing in the hearts of netizens, only by raising prices and boasting, let netizens believe that you are the best, you are the best, you are a famous brand. Letting netizens visit your station has become a status symbol and a sign to show off their own value, which greatly satisfies people's vanity. This can be achieved by setting access restrictions. People are born with a fanatical preference to break the restrictions. Once the restrictions are set, the value of the original humble things will be high. People still don't understand the truth: the most valuable thing in the world is free. 25. Entrance and exit promotion method: In the vast sea of people, everyone goes in and out of various entrances and exits, wandering around, looking for the fun of life and the meaning of existence. Did you find them? Maybe you can do something. 26. Recruitment Promotion Law: Nowadays, with the development of science and technology and society, the trend of machine tools replacing people is becoming more and more obvious. Nothing to do has become a common social phenomenon, and jobs have become scarce resources. The slogan of "serving the people" has become synonymous with the struggle for power and profit. It is no longer glorious to serve the people, but it is glorious to give up your incompetent work on your own initiative. However, who is willing to give up? It can be predicted that in the near future, automated tools will completely replace the repetitive work of human beings, and everyone will have nothing to do, and everyone will rely on social security to survive. However, where is the universal social survival guarantee now? Since it is so difficult to get the qualification to serve the people, in the name of recruitment, it will certainly not be bad to go to the job fair to promote online stores. 27, story promotion method: people are emotional animals. People don't like rational preaching, but that doesn't mean people don't like preaching wrapped in stories or disguised. Although a discerning person knows what is going on at a glance, can you find a discerning person among 654.38+0 million people? This is an extreme task that is thousands of times higher than the difficulty coefficient of finding a needle in a haystack. The story of buying bamboo slips and returning pearls is always staged in people's consumption behavior, so please don't ignore the role of packaging. If possible, embellish your promotion with stories and give people a good reason to stand by and watch word of mouth. As long as there is a reason, everything can flourish, facing the sea and blooming in spring. Let the name of the online shop become the clue of the whole story, the core element of the story towards a perfect ending, and an indelible part. Even if people forget the whole story, they will vaguely remember the unique role of your online store. Touching stories, touching online stores, touching publicity and promotion effects, touching reminders and suggestions. 28. Blog comment promotion method: Lu Moumou's blog is the founder of this method. Don't say that. I don't know that the drainage is fast and the effect is good. 29. Promotion of small gifts: It is suggested that when delivering goods to buyers, attach your own business card and leaflets or some small gifts, and print the name of your own store and the address of your own online store on the small gifts to deepen the buyer's impression of your online store. 30: Taobao Community Promotion: Promote yourself in the Taobao community where many buyers and sellers are integrated, and everyone may become your potential customers. Before joining some popular gangs in the community to post, reply and post, you must know the posting rules of your own gang, and don't post indiscriminately, otherwise it will be easy to deduct silver coins; Sending a good post has a very powerful function, which can effectively increase the number of shop views, greatly improve the buyer's trust and identity with you, and thus facilitate the transaction. If the post is refined, topped or recommended to the home page of the community, then the number of views of your store will continue to rise, which will bring traffic and may also bring the opportunity to clinch a deal! Publishing elite posts can also bring you 10 silver coins, or you can get more silver coins by participating in some community activities. We can use these silver coins to snap up advertising recommendations from all sectors of the community, thus promoting our store. 3 1: Make full use of Taobao's existing promotional tools for promotion: (1) Send when the order is full. By setting full delivery, the sales performance of the store can be improved, the purchase conversion rate of the store can be improved, the number of sales pens can be increased, and the exposure of goods can be increased. (2) Order the package. By selling several kinds of goods together as a package, buyers can buy more goods at one time, improve the conversion rate of store purchase, increase the number of sales and increase the exposure of goods.
32: Super Buyer Show Promotion: Make good use of Super Buyer Show. There is a super buyer show in Taobao community. If a seller says how good his product is, people may not believe it, but if a buyer says how good his product is, people will generally believe it, especially when the buyer has nothing to do with the seller, so you should provide this information to the buyer. If the buyer is willing to show your baby in this way, it will be the best free promotion for you. 33. Promotion of through train: clean out treasure to train promotion is a promotion method that can directly increase the flow of shops. Choose a good baby with advantages to promote, and the baby picture should be clear; The topic is focused; Simple and clear (highlighting the advantages of baby), choose a baby with a transaction record, and the price of the baby should also have a certain advantage. When choosing keywords, use some relatively cheap and fluid combination words (such words have strong accuracy and high conversion rate). Taobao Train 2.0 system can bid by itself (words and categories) according to traffic, avoiding the consequences of not clicking because of blind bidding or "burning money" because of high clicking. At the same time, you can also sign up for related activities of through train according to your actual situation (for example, Taobao homepage sells single items; Fashion channel-best-selling goods; Women's channel-best-selling products, etc. ) Set an activity bid that suits you. If selected, it will have the opportunity to appear on Taobao homepage and the best-selling items in major channels. At this time, there will be a lot of traffic in your store, which will facilitate the transaction. There is also a promotion tool-super bully. I haven't used this promotion, so I won't introduce it in detail here. 34. Promotion in taobao guest: This is also a paid promotion method, but different from the through train, all promotion in taobao guest is free, and only the commission is paid after the transaction, and the commission ratio can be adjusted at any time, so as to flexibly control the expenditure cost. This promotion method is worth recommending. In addition, we can also choose some advertising spaces suitable for websites promoted by our store on Ali Mama (features: targeted delivery, targeting at a fixed target group, and only need to pay a fixed fee no matter how many times you click during the delivery period); You can also create click ads (with more accurate functions and wider coverage, and the cost will only be generated after the visitors click). 35. Online store planning and promotion: In order to win the buyer's return rate, you must do a good job in hardware design, decoration, promotion and soft text of online stores. This is a bit difficult, and it takes a certain amount of time and professional art skills. If you don't have enough time or are not good at it, you can ask someone to help you. This is a very popular promotion method now, and it is also a very effective promotion method. For sellers whose long-term promotion is ineffective, you can try it. 36. Log on to the search engine: Register your store in Baidu, Yisou, sogou and other well-known search websites to let more people notice you! There is also a search in Taobao: most people shop in Taobao through search engines, and the seller's goal is to appear in the directories searched by customers as much as possible. The higher the ranking, the better. By analyzing the search rules of search engines, it is not difficult to know how to improve the chances of buyers searching for their own stores. First, key words. Accordingly, we should also add more keywords with high search frequency to the baby description. Of course, we must not violate the relevant regulations. Second, the ranking and geographical characteristics cannot be changed, so we must do a good job in the article about the time and price of taking off the shelves, and ensure that our products are out of date every day, because the products that are about to be taken off the shelves will be ranked first when buyers search, and it is best to ensure that at least one product in the store is 1 yuan, because many buyers like to rank from low to high, so that the one-yuan items are ranked first, which is convenient for buyers to find and enter their stores.