Endorsement product: "Chu Yuan" nutrient solution
Endorsement storm: Zhang Guoli was sued by consumers for endorsing "Chu Yuan" nutrient solution. This is also the first star to become a defendant after the introduction of the new Food Safety Law.
Speakers: Kim and Fu Yiwei.
Endorsement product: "Master Hu" smokeless pot
Endorsement storm: "Master Hu" smokeless pot was exposed to false propaganda. Its so-called manganese-titanium alloy "pot king" is just an ordinary aluminum alloy pot, but its price is ten times more expensive.
Spokesman: Jackie Chan
Endorsement products: Hunan Changsha North Automobile Maintenance School
Endorsement storm: After the exposed school illegally enrolled students and the relevant departments issued vocational qualification certificates indiscriminately, the relevant departments have filed a case.
Speaker: Michelle monique Rice.
Endorsement products: gold leaf pendant
Endorsement storm: The gold leaf pendant endorsed by Hong Kong actress Mi Xueer monique Rice suddenly became a "duck" in the hands of consumers, from 99 gold to a piece of brass. Uncovering something with a price tag of 398 yuan costs only 16 yuan.
Speaker: Degang Guo.
Endorsement products: Tibetan secret camellia oleifera.
Endorsement storm: Degang Guo, who passed the customs declaration for endorsing the sky-high diet tea, was taken to court by serious consumers on the grounds of "advertising exaggeration".
Spokesman: Song Dandan, Xu Fan, etc.
Endorsement product: Angel Beauty Capsule
Endorsement storm: The "Angel Beauty Capsule" made false propaganda by actress,/kloc-0, born in 1969, Zhao Wei, Song Dandan, Wang and Xu Fan was investigated and dealt with by Chengdu Industrial and Commercial Bureau.
Spokesman: Gong Li.
Endorsement product: Gaizhonggai oral liquid
Endorsement storm: The TV advertisement of Gaizhonggai Oral Liquid in Gong Li takes Hope Primary School as its selling point. China Youth Foundation said that it had never received oral liquid donated by Gong Li, and pointed out that the advertisement used Project Hope as a gimmick. In the end, the advertisement was forcibly removed.
Speaker: Carina Lau.
Endorsement product: SK-Ⅱ firming anti-wrinkle cream
Endorsement storm: Carina Lau declared in the advertisement of SK-II firming anti-wrinkle cream that "fine lines and wrinkles are obviously reduced by 47% after 28 days" and "skin is young 12 years old". When Guangdong Entry-Exit Inspection and Quarantine Bureau inspected a batch of SK-II products, it found that many of them contained substances prohibited by the state, such as chromium and neodymium.
Speakers: Tang Guoqiang, Jie Xiaodong.
Endorsement products: Beijing Xinxing Hospital
Endorsement storm: "Treat infertility and get rid of emerging." Many people are familiar with such advertisements, but Beijing Xinxing Hospital has been exposed by the media to make false advertisements and exaggerate the curative effect. A large number of patients have been deceived because of the excessive "deification" of hospital medical skills. It is said that the hospital was investigated by the health department.
Speaker: Anita Yuen.
Endorsement products: Marubi Cosmetics
Endorsement storm: Anita Yuen's "Marubi" cosmetic advertisement is frequently broadcast on TV stations at all levels, but the product has been questioned. The "pseudonym" claimed that the Japanese background of Marumi products was not true, and even did not exist in the Japanese market, which deceived consumers and brought the Nanning department store in Guangxi, which sold Marumi products, to court.