It's good for you to explain the steps of making posters in detail. In fact, I still suggest you go to some websites to find examples, so that you can better understand. I don't understand the text description. I found a retro-style poster making step for you. If you do as you say, I can also give you some advice. Open Ps, double-click the blank space and open the picture you want. You can press ctrl+t to rotate the picture, spend some small things yourself or download some brushes.
Open PS, create a new file and drag in a photo you like.
On the photo layer, open Image->; Adjust->; Photo filter ",use the color of #c99e 19, and set the density to 40%.
Layout Designer
Enter the first half of Summer, Summer, reduce the spacing of the last m, make m close to the letters at the back, and then enter er, where e is bold, r is regular, the font size is a little larger than other letters, slightly covering part of m, and the number 2 is added after summer, and the font size is a little larger than other letters.
Next, enter 009. Each number uses a different font size and thickness. Note that the last 9 should cover 0.
Use the rectangle tool (R) to create a dark gray rectangle (be careful not to use 100% black). Continue to add some rectangles, add some words, any word will do, DeadHistory font, font size 16 points, choose some slightly larger words.
Use some brushes, create a new layer under the text and rectangle layer, and add a brush with the same color as the rectangle in the picture.
Combine text and rectangle layer (layer->; Layer grouping), and set the new grouping as follows: Open the layer layer mask and display all. Then use the brush tool to add a black dirty old effect on the mask layer.
The first picture shows the effect after using highlights. The second picture sets the opacity of highlights to 80%, and uses the eraser tool in the middle of the picture.
You can also set the white text part to beige, which is more in line with the style of the whole picture. Ok, this poster full of retro flavor is ready. Here is just to tell you a general design idea and add a picture processing style to your creative library. I hope you can benefit from it and design your own style. It's more troublesome to talk about, so it's better to watch video textbooks. In fact, this picture should be very simple to make.
First of all, the size of your poster should be commensurate with the actual proportion. Second, if it is too big, you can't type with ps. Third, the material must be high pixels, otherwise the distortion will be very serious after amplification and rotation. Fourth, find some high-pixel PSD materials on the web page for decoration or something. This will be much more efficient.
How to write a special poster? Why should I listen to you? Grab customers with eye-catching headlines. )
2. Why should I buy your product? (Educate customers, list at least five advantages and form selling points)
3, increase the guarantee (reverse the risk of customers)
4. How to prove that what you said is true? (The best methods are celebrity witness, customer witness, successful case, physical display, expert testimony, visual proof of pictures, statistics, publicity reports and so on. )
5. attack the weaknesses of competitors? Anthony robbins, a potential master, is the rule of success in 30 days. Matthew Shiwei, a hypnotist, said that our success is solved in one minute, not as long as 30 days. )
6. Why do you want to buy your products today? Provide strategies for immediate action and provide consequences for not taking immediate action. )
Headline strategy: grab customers with eye-catching headlines.
You must write a title that can catch the eye and stimulate the reader's desire to read. Therefore, the title you create should clearly and accurately tell your consumers what products or services you will provide.
Almost all copywriting, advertisements, promotional Persistent organicpollutants (persistent organic pollutants), leaflets, posters, newspaper advertisements, magazine advertisements, investment advertisements, e-mails, exhibitions, news articles, home pages of websites, and book titles use the headline strategy.
Ladies and gentlemen, 80% of the results of leaflets or sales letters are determined by the title, and the remaining 20% of the chances of success are determined by your content.
A little modification of the title will make your potential customers have more responses; The advertise master say that people who read that headlines are five times as many as those who read the text.
What is a title? Is to give customers the greatest benefit. What are subtitles? Is the second biggest benefit to customers.
Strong words can have a strong effect.
The two most valuable words in advertising headlines should be "free" and "brand-new". Advertising colleagues summed up a set of words that can attract people's attention, such as:
"Free" (free trial, free trial, free dissatisfaction);
Brand-new (brand-new business strategy, brand-new whitening effect);
"Announce" (announce a new plan and announce the advent of Virgin Cola);
"New" (new professionalism, new larded, new calcium in calcium, new Contek);
"Now" and "Finally" (China astronauts finally went to heaven);
"Price reduction" (30% price reduction) (25% price reduction again);
"How to do it" (how to moisturize the skin and how to sleep better);
"How" (how to get rich successfully, how to improve your living standard, how to attract more beautiful girls);
Why (why his teeth are whiter than yours, and why this neighborhood is so clean.