The forbidden words in Taobao's new advertising law are as follows:
Restrict words related to 1 and "most"
The best, the best, the favorite, the most fashionable, the best, the best, the greatest, the highest, the most luxurious, the highest, the lowest, the lowest, the cheapest, the lowest price in history, the most popular, the most fashionable, the most gathered, the most comfortable, the first, the highest and the highest.
2. Limit the words related to "one"
China is the first, the sales volume is the first, the whole network is the first, ranking first, first and unique, the first brand, TOP 1,NO. 1, the first in the country, unique, the last wave, only one project at a time, the sales crown can only use the certificate of the Housing Construction Committee, one of the XX brands in the country.
3. Limit words related to "level"
International, World-class, National, Million, Million, 5A, Star, Super, Grade A and so on.
4. Extreme vocabulary Extreme vocabulary
Top enjoyment, top/cutting edge, advanced, top, ultimate, extreme, excellent/absolute, extreme, extreme, perfect, excellent, ultimate, supreme, genuine, final, winning, peerless, unprecedented, out of print, unique and peak.
5. Restrict words related to "scarcity"
Never before, never after, out of print, rare, rare, rare, unique, nonexistent, rare treasure, rare in the world, rare before, few and far between, and so on.
6. Restrict words related to "exclusive"
Original, exclusive, exclusive, independent, founder, developer, inventor, founder, etc.
7. The extreme word "first/home/country"
First choice, first, exclusive, chief, starting, capital, first choice, domestic first, second to none, national leaders, national residence, national entrance, first time, international quality, etc.
8. Restrict words related to "brand"
Gold medal, big brand, trump card, famous brand, superstar, leading listed, famous, supreme, head, champion, king, king, villa king, royal, king, etc.
9. Related restrictive words of "collar"
Far ahead, world leading, leading, leading, leading, leading, leading, leading, leading, leading, leading, leading, leading, leading, leading, leading, leading, leading, leading,
Restrict words related to 10 and "false exaggeration"
Unprecedented, unprecedented, permanent, 100%, omnipotent, omnipotent, etc.
1 1, a restrictive word related to "permission"
Exclusive supply, special supply, expert recommendation, use of RMB pattern except the approval of the central bank, recommendation of national xx leaders, etc.
12, related restrictive words of "suspected of cheating consumers"
Congratulations on winning the prize. Click to receive the prize. It's all free. Click to receive, draw, click to have a surprise, and click to turn around to receive the prize. Note: name, quantity, price, expiration date, etc. It should be indicated on the gift.
13, related restrictive words of "suspected of inducing consumers"
Sold out, sold out, if you don't grab it, it won't be cheaper, the lowest price in history, nothing happened, no chance if you don't miss it, and people grab it, you can set the price, take it for free, live for free, pay down 0 (no down payment), zero distance, etc.
14, related restrictive words of "portrait right"
Children's portrait right, star portrait right, citizen portrait right, celebrity portrait right, cartoon cartoon image, celebrity cartoon image, etc.
15, the related qualifier of "Feng Shui"
Treasure land of geomantic omen, windward water, treasure land, holy land, Long Mai aristocratic vein, mansion, mythical figures in the East and the West, the unity of heaven and man, and the land of Long Mai.
16, a restrictive word about "feudalism"
Imperial City, Royal Territory, Royal Family, Royal Family, Imperial Capital, Royal Palace, White House, Royal Residence, Wang Fu House, government agencies, administrative building, XX border, XX embassy, etc.
17, related restrictive words of "discriminatory words"
Noble, noble, secluded, upper class, noble family, top class, rich area, XX class, XX class, etc.
18, related restrictive words of "activity"
Double Eleven has been registered by Ali as unusable, and it is a national large-scale event such as Olympic Games, Winter Olympics and World Cup.
19, restrictive words related to "limited time activities"
There must be a specific time in the limited time: today, a few days and nights today, now, countdown, yesterday, weekend, only, anniversary, bargain party, shopping party, flash purchase, brand group must have an activity date, end at any time, immediately reduce prices, increase prices at any time and so on.
20, "ranking" related restrictive words
First, top three, top ten, first, second, third and so on.
2 1, "value/investment" related restrictive words
Value depression, appreciation value, natural value, return on investment, 100 billion value, crowdfunding, stock trading, it is better to buy a house, copy it, buy it and earn it, and wireless appreciation potential.
22. Other related restrictive words
National emblem, flag, national anthem, necessities, cultural relics, etc.
Limit words are a kind of words that express limit. The Advertising Law of People's Republic of China (PRC) was promulgated by the 14th meeting of the Standing Committee of the 12th NPC in People's Republic of China (PRC) on September 6th, 2065438 +0, and will come into force on September 6th, 2065438.
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