Yes, as a sales channel, it will face the increasingly fierce competition impact of channel flattening and model homogenization. With the intensification of competition in the domestic cosmetics market and the homogeneous marketing operation mode, more corporate brands are seeking new breakthroughs. Cosmetic monopoly has gradually become the trend of diversified development of daily chemical industry channels, and cosmetics sales in many prefecture-level cities and county-level cities have risen rapidly in the form of chain stores. Cosmetics and essential oils are a highly profitable industry. With the development of economy and the continuous improvement of people's consumption demand, the demand for cosmetics is also growing steadily, which makes more and more agents and enterprises join the channel operation of beauty monopoly. With the rapid development and penetration of large international and regional chain stores, they gradually focus on the procurement and promotion of cosmetics. Many chain stores also focus on mass consumption with good quality and low price, and their brand and scale effects have an impact on the channels of specialty stores. Therefore, every time a cosmetics or essential oil store or chain channel operates, it is necessary to carefully analyze the market and make an accurate market positioning. This positioning is mainly to face the consumer's choice of the business environment of the store, that is, to understand the consumption level of this area. What do competing stores sell? Why do consumers buy your products instead of others? What kind of service do they need? Wait a minute. Opening a shop should have a full understanding of the market on the basis of full market adjustment of the shop. Of course, these are also related to the brands you represent, excellent brands, high-quality products, favorable policies and acceptable business models.