North (Beijing): Tiananmen Square at four o'clock in the morning, watching the flag raising.
South (Shanghai): Four o'clock in the morning on the Bund, thinking about life.
North (Beijing): You rub mud in the big bathhouse in the north.
South (Shanghai): I'm in the south cubicle.
North (Beijing): Climbing the Great Wall is really not a local.
South (Shanghai): People who take photos of pearls are really tourists.
North (Beijing): Beijing is square, but you still can't tell the southeast from the northwest.
South (Shanghai): Does the Shanghai subway always go in the opposite direction?
North (Beijing): I will only eat a bowl of instant noodles after working overtime, and then charge.
South (Shanghai): If you work overtime, you should also put on a mask and live a delicate girlish life.
Bei (Beijing): Eat noodles in a good mood and two bowls in a bad mood.
South (Shanghai): Eat a bowl of rice when you are in a good mood, and eat half when you are in a bad mood.
North (Beijing): Heating is the favorite thing to show off in the north.
South (Shanghai): In the sesame fever of the small sun, the south silently embraces itself.
This group of posters uses contrast techniques in writing, such as the contrast between noodles and rice, the contrast between heating and small sun, etc. In sharp contrast, the differences between the north and the south are vividly depicted.
What's the difference between North and South? If it were you, what would you write? You can try to practice a group by yourself.
Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).