Real successful entrepreneurial case (1)
After 80s, he quit his job as a dessert chef in a five-star hotel and started his own snack bar.
A five-star hotel dessert chef, I don't know how many foodies will envy such a career. However, Hu Zhongqi, a boy born in 1980s, resolutely gave up this fashionable and well-paid job, resigned and opened a snack bar to pursue his entrepreneurial dream after 1980s.
What's the name of Hu Zhongqi's shop? Spicy crazy stomach? Located near the back door of Guangqian Road Technology and Business University, Nan 'an District, Chongqing, the location is not very good for business. Four tables occupy most of the space in the store, and there are many cute cat stickers on the white wall. Although the location is relatively hidden, but compared with other street shops, spicy crazy stomach? It looks exceptionally clean.
Quit your glamorous job and start your own business.
He said he didn't want to idle away his time.
29-year-old Hu Zhongqi once worked in a bakery in a five-star hotel in Chongqing, making exquisite desserts that made people drool at a glance. After the Spring Festival this year, he resolutely quit his eight-year job and began to plan his own career.
Why do you want to open this humble shop if you don't do a fashionable and glamorous job? I don't want to idle away my time. I hope life can have more passion. ? Hu Zhongqi, who doesn't talk much, said that the reason for his resignation was that he didn't satisfy the status quo and wanted to change.
Since we want to change, we should simply disrupt everything and start all over again, and stop making desserts that we have been dealing with for eight years.
Insufficient venture capital. It took Hu Zhongqi two months to find this small storefront here in Guangqian Road. Although he chose a store, because of his inexperience, what to sell became a new problem he faced.
Hu Zhongqi turned several times and thought for a long time. Finally, he decided to sell some kebabs and started his first entrepreneurial journey.
The first time I tried the water, I encountered a dilemma.
The income is not enough to pay the utilities.
? Spicy crazy stomach? The wifi password in the store is 20 150509, which is the date when Hu Zhongqi opened the store. On the same day, he greeted his first guests with excitement, but some things were often more disappointing. On the first day of opening, he only sold more than 20 kebabs, earning only a few tens of dollars.
? If you earn only tens of yuan as you did at the beginning, you may not even be able to pay the utilities, not to mention the rent, not to mention a month's profit. ? Although the first day's business disappointed Hu Zhongqi, he was still optimistic and packed up the shop to prepare for the next day's business.
After opening the store for about a month, the business still hasn't improved, and the daily income is still tens of dollars. Hu Zhongqi is a little worried. ? Although the kebab is delicious, it is not a staple food after all, and can only be used as a snack for girls in the nearby girls' dormitory. Nowadays, girls love beauty more and more, and eating too much fried food is easy to get angry and get acne. For appearance, many girls may not be greedy. ? Hu Zhongqi began to think about whether he should change the products he operated.
Soon, during the summer vacation when the passenger flow was deserted, Hu Zhongqi turned several times. Careful, he finally found the business opportunity this time. There is no rice flour around, so why not change it? Hot pot rice noodles? Business may improve. ?
Empathy brings successful business opportunities.
I am proud of paying my own salary.
? When you start a business for the first time, you are likely to encounter setbacks, but I believe that you can always find something that suits you as long as you grope slowly. ? Hu Zhongqi said that even if the store is small, it will always be his first time to change his business strategy. It is a good thing to know how to think from the perspective of consumer psychology.
After school, Hu Zhongqi's? Hot pot rice noodles? As soon as it was launched, business immediately improved: four tables in the store were always full, and many times there were diners waiting in line outside the store.
? After the successful renovation, I finally don't have to worry about not being able to pay the rent and utilities! ? Business gradually improved, and Hu Zhongqi breathed a sigh of relief and was busy every day happily.
? Now the small shop can earn more than 4000 a month. Although there is still a certain gap compared with the salary of more than 6000 when I went to work before, this is my own salary, and I feel really cool! ? Hu Zhongqi said.
Real Successful Cases of Entrepreneurship (2)
Returned overseas after 80? Foreign things? Brought back to Taizhou to start a foreign firm from scratch.
Nowadays, studying abroad is very common around us. As a student who returned from studying in the United States, Wang Xinwei, who was born in 1980s, chose to start a business, bringing foreign high-quality food and differentiated ideas back to Taizhou, Zhejiang. For more than two years, my career has been on the right track, and now I have my own brand? Wang Jiyang Hangzhou? At the same time, the partnership began? Yueshi Club? Music restaurant.
Start a foreign firm from scratch and bring fresh foreign goods back to Taizhou.
Wang Xinwei's road to entrepreneurship began with the import of olive oil.
? 20 13, 10 June, graduated from Kansas state university, USA. After returning to China, I started my first formal job in Shanghai Free Trade Zone, and my occupation was importing food. ? Wang Xinwei revealed that during his work in the Free Trade Zone, he found that there was a great demand for these fresh imported foods in Taizhou, and the market was still in a blank state.
Wang Xinwei said that Taizhou at that time was somewhat different from Shanghai and other first-tier cities. Most of the imported food sold in the market is prepackaged foods, and there is a lack of imported fresh food. Therefore, Taizhou people with consumption ability lack channels to buy imported fresh food.
In this case, Wang Xinwei not only aimed at the imported fresh food market, but also established its own brand? Wang Jiyang Hangzhou? And full of confidence in this market. ? Although online shopping is very popular now, fresh food is different from conventional products. Those who pursue high-quality seafood and meat products will tend to buy offline. ? So he positioned the market as high-end imported fresh food.
At this time, Wang Xinwei's funds are not plentiful, and these funds are not enough to support the investment in selling imported high-quality fresh equipment. ? Where to start? Has become the biggest problem.
? At that time, there happened to be a friend who came back from studying in England. They discussed with each other and had an idea that we could start with olive oil. ? Wang Xinwei said that because olive oil is easy to store, the concept of eating olive oil is also rising. He represented a foreign olive oil brand and began to promote it in Taizhou.
At that time, it was June 5438+065438+ 10. Near the end of the year, there was a great demand for gift packages in the whole market. Wang Xinwei complies with the market demand and participates in the sales of some gift packages, such as matching with imported ingredients such as seafood and meat products. Not many people come into contact with this kind of gift package in Taizhou, and many people find it very innovative and get the favor of customers.
? During the Chinese New Year, the overall sales in the store have improved very well, and the overall reserve and allocation of Wang Ji have also increased by 60%, which has improved the function of selling meat products. ? Wang Wei said. Today, Wang Ji Yang Hang has achieved his initial expectation, focusing on fresh food, including Australian beef, New Zealand mutton, cod, Alaska king crab and other products.
? Foreign? Idea Landing Taizhou Partnership to Establish Yueshi Club
While Wang Ji's foreign firm was developing, Wang Xinwei met three people. Partner? This has also become a great opportunity for Wang Weiwei's career development.
? By chance, I met three friends, one is engaged in catering for more than 20 years, the other is engaged in wine sales, and the other is engaged in KTV. ? Wang Xinwei said that when we got together, we had an idea: We have ingredients, wine and music here, so can we integrate these resources and let our friends who are engaged in catering plan? The four hit it off and began to prepare for the Moon People's Meeting.
? We hope to establish a place in Taizhou where we can eat high-quality food and enjoy music. ?
In order to achieve this effect, the preparation time of Yueshi Club is really not short. ? First of all, I put a lot of thought into the decoration. ? Wang Xinwei said that because he has lived in the United States for several years, he likes the American decoration style very much, and he also thinks that simple atmosphere is the only way to look good. The whole decoration is basically based on simple steel bars, cement and red bricks, with a little warm lighting, warm lighting style and high-quality home, which is very casual.
However, this simple way of presentation is quite strange to many Taizhou craftsmen. In order to better understand the style of the Yue Clan, several partners brought Taizhou craftsmen and iron masters to Shanghai to study many times. ? The whole structure of the Moon Club is welded by wrought iron, and some ideas we give are often unsatisfactory, so we have to tear them down and do them again. Basically, you have to repaint every time the paint and color are not satisfactory. Lamps and sofas are all customized.
With continuous improvement, it is estimated that it will take two months to transform the physical space of more than 2,000 square meters, and finally it took three and a half months.
In order to provide customers with a unique place where diners can taste good wine, enjoy good food and get a better experience, Yueshihui arranges to stand and sing from 6 pm to 9 pm every day on the premise of providing good wine and good food. ? There are a lot of things for singers, not only advanced audio equipment, but also a 10 square meter LCD screen, which further sets off the atmosphere of the stage. ?
Wang Xinwei introduced that famous restaurants such as Grandma's house are hall-style, and there are no boxes. However, in view of the dining habits of many people in Taizhou, some business banquets do not want to eat in a noisy environment, hoping to be in a private space. So the restaurant is divided into boxes and halls.
20 15 12.24, Yueshihui officially opened. ? Since it opened, people have been waiting in line every night. ? Wang Xinyu said with a smile.
Trying to develop products around restaurants to attract customers? Take Yue home?
? Next, we will build a vertical chain, from purchasing to direct selling, and at the same time, we will also extend the peripheral products of Yueshihui. ? Wang Wei introduced.
? My main business used to be trade. Next, I will further combine restaurant management with trade. You can introduce some things that Taizhou doesn't have, so that diners can feel some differences. You can also cook more dishes, give more favorable prices, and make a vertical system, from source procurement to direct sales. ?
In Yueshihui restaurant, there are two independent spaces, one is the red wine supermarket and the other is Yueshihui supermarket. As the name implies, red wine supermarkets can buy their own red wine. ? If customers get good wine during the meal, they can buy it directly in the wine supermarket. ? At the same time, the Yueshihui supermarket next door can also meet some requirements? To go? . For example, some ingredients of Yueshihui are made into portable takeaways. Customers have finished eating. If they think this thing is good, they can buy it at Yueshihui Supermarket. There will be some tips on cooking this ingredient on the package. Not only the steaks and fish eaten on the spot can be bought with fresh ingredients, but also some pickled things, such as sauced ducks and vegetable stalks, can be taken home as snacks.
? This is equivalent to the extension of Yueshihui restaurant, and customers can put it in these peripheral products of Yueshihui. Yue? Take it home. ? Wang Xinwei said that the extension project of Yueshihui will probably be launched in March this year, when the favorite diners can realize it in Yueshihui? Food to go? Yes
Small meals, business banquets, company annual meetings, and shopping mall sales? Cantonese restaurant has been expanding its functions as a restaurant. What's next? Yueshihui will also try to enter the supermarket and make a mini version of Yueshihui by combining these conceptual things such as commerce and catering, which may be one of our directions. If it is done well, it will be copied. ? Wang Xinwei said that he hopes to establish the brand of Yueshihui with quality and other extended experiences while realizing differentiation. At the same time, they will continue to innovate, so that regular customers who like to come can feel a little different every time they come.
Real Successful Cases of Entrepreneurship (3)
Hong Sijian: A freshman majoring in Macao art at Wuhan University, with an annual income of one million.
Yesterday afternoon, Hong Sijian, a senior majoring in Chinese Language and Literature at Wuhan University, drove a Mercedes-Benz of more than 400,000 to the 4th floor of Jiao Jiao. After class, he was invited by the college teacher to share his entrepreneurial stories in Wuhan in recent years.
When Hong Sijian was in middle school, he liked the creation of calligraphy and ancient poetry, and he also loved to study the techniques of the Book of Changes and the classics of Taoism and Buddhism. In the second half of the third year of high school, he has already left Wu Da ahead of schedule. He copied the Book of Changes, Buddhism and other ancient books and sold them online. Each piece cost several hundred yuan, and he earned 30 thousand in half a year. With the 24,000 yuan scholarship awarded by the Macao SAR government and the previous savings? * * * 70,000 yuan to study at Wuhan University.
Next semester, Hong Sijian aims at the college students' party market. In order to open a party bar, he almost put all the money he brought in. I opened the store in May, 20 13, but it was only in the peak season of 1 month, and the 20,000 yuan I earned soon disappeared in the following summer vacation, during which I also encountered tricks from my peers. But he still gritted his teeth and earned the first bucket of gold in his life this year? 1.5 million yuan.
He decided to turn his interest into a big industry and create jewelry products with traditional cultural colors such as Taoism. Because of lack of experience, I ate glass instead of crystal several times in the early stage, and the regular goods were not as boring as the samples. Later, he plugged the contract loopholes one by one, and the team grew up and opened the world's first online store for religious and cultural collections. At first, he earned a few hundred yuan a month, and finally he earned tens of thousands or even hundreds of thousands of yuan a month.
Use the money you earn to go to school.
? It's like coming out of a comic book. That's awesome! ? At 4 o'clock yesterday afternoon, when Hong Sijian stepped onto the platform, many students were whispering. It wasn't long before they found out that it was just being used. Handsome? Praise this senior for being too superficial.
Hong Sijian is 23 years old, majoring in language and literature at Wuhan University. When I was a senior in Macau, I was sent to Wuhan University because of my excellent grades. He told reporters that he was interested in traditional culture since he was a child. At that time, he collected some handwritten ancient books related to Taoism and Buddhism. Thinking that going to college would cost a lot of money, he copied these ancient books in his spare time and sold them online. ? At that time, the cost of copying an ancient book was only a few dollars, but many people were willing to spend hundreds of dollars to buy information from me. ? After half a year, he earned more than 30 thousand yuan.
When he graduated from senior three, he won a scholarship of about RMB 20,000 from the Macao government. ? Plus the money I earned and the pocket money I saved before, there are about 70 thousand yuan in total. ? In September 20 12, he came to Wuhan university with this 70,000 yuan.
Opening a small shop was harassed by peers.
Seeing the business opportunity of class reunion, in May of 20 13, Hong Sijian opened a home near the school? Xx party, right. ? At that time, it was almost summer vacation, and there was only a peak season of about one month. Earned about 20 thousand this month. ? From mid-June to September, students are busy with exams and summer vacations, and basically have no business. They lose six or seven thousand yuan a month, and what they lose is the money they earn.
Worst of all, they also encountered vicious competition from their peers. ? Often in the middle of the night 12 o'clock, a gangster knocks at the door, scaring the clerk. ? Hong Sijian said that he later called the police and found that it was done by colleagues in the same building.
? A friend advised me not to do it at that time. ? Stubborn, he never gave up, mobilized friends to help distribute leaflets, and posted advertisements in major post bars, and his business gradually improved. A year later, he earned the first bucket of gold of 654.38+0.5 million yuan and opened a new branch in Optics Valley.
In the second semester of sophomore year, Hong Sijian founded an online shop. He proudly said that he and his team members designed a series of jewelry products made of Taoist symbols and seals through the Taoist book Taoist Collection, which they had read and collected for a long time before, and asked the manufacturers to make them and then sold them in online stores. Now the annual sales amount reaches1000000 yuan.
Hong Sijian said that several stores together, his net income this year is more than one million yuan.
Liberal arts students can also create a good career.
For students who want to start a business, Hong Sijian has an idea: to practice at the Cherry Blossom Festival. He said that last year, he and his friends sold bracelets on the spot for about a week. Due to untimely preparation, 10 only sold12,400 yuan in one day. He learned his lesson this year and achieved sales of 25,000 yuan. ? There are many people during the Cherry Blossom Festival, so you can set up a stall and try your own marketing methods. ?
Some students are puzzled. Those who study liberal arts have less advantages than those who study science and engineering. Because there is no technology. ? But in Hong Sijian's view,? No matter what you study, studying hard will be useful in the future, and liberal arts students can also create a good career. ?
? I am very plain, and I have always felt that my eloquence is not good since I was a child. After starting a business, I found that in doing business, you don't have to be eloquent, but you have to have good quality and make people feel reliable, so that others will trust you. ? He told his classmates like this.
Wang Huaimin, deputy secretary of the Party Committee of the College of Liberal Arts, said that Hong Sijian was also attracted by an investor and owned 30% of a film and television company.