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Classification and characteristics of banner layout
Different typesetting can give people different visual feelings, and good typesetting will make banner more brilliant. There is no absolute good or bad layout, only suitable and unsuitable.

Gravity center type

Banner with the center of gravity layout is easy for visitors to produce visual focus, and the interface effect is strong and outstanding. One of the most common is the way of comparison.

Split type

Segmentation can be divided into upper and lower segmentation and left and right segmentation. Because banner is generally narrow in height, it is more common to split left and right. Left-right division divides the whole page into left and right parts, and the copy is configured on the left or right side respectively. When the left and right parts form a strong contrast, it will cause an imbalance in visual psychology. But if the boundaries are blurred, or the words are repeated or interspersed left and right, the left and right pictures and texts will become natural and harmonious.

Inclined type

Oblique banners are personalized and appear on the websites of some design companies or sports brands. The oblique design of the main image of the layout causes strong dynamic and unstable factors in the layout, which is more eye-catching, and is sometimes classified as left-right split type.

Full version type

The whole banner is easy to understand, usually the layout is all pictures, mainly pictures, and the visual communication is intuitive. The arrangement of characters is pressed up and down, left and right or in the middle of the image. The full version gives people a feeling of generous stretch.

flexure type

Pictures or words are arranged in a curved way in the layout structure, resulting in a sense of rhythm and rhythm. Appear in the design of sports flags. Arranging many elements of the same shape at various angles can create a sense of rhythm. This alone can create the rhythm of jumping.

symmetry type

Symmetrical layout gives people a sense of stability, solemnity and rationality. Symmetry has absolute symmetry and relative symmetry. Generally, relative symmetry is adopted. So as not to be too strict. Banner symmetry is generally left-right symmetry.

Quadrilateral type

Four-corner type refers to the graphics arranged on the four corners of the layout and the diagonal structure connecting the four corners. The layout of this structure gives people a sense of rigor and standardization. The picture below is a kind of quadrangle, and it also uses the typesetting design skills of left and right division. Did you find it?