It is worth noting that the output of 65438+1October 630 Haima cars was produced for Tucki G3. In other words, the output of Haima's self-owned models in June 5438+10 was zero.
In 20 19, the annual output of Haima automobile was 28,900, down 52.06% year-on-year; The sales volume was only 29,450 vehicles, down 56.4 1% year-on-year.
Due to the poor performance of the sales terminal, Haima suspended the production plan of autonomous passenger cars and MPV models in June+February last year.
In terms of SUV models, Haima not only OEM Xpeng cars, but also produced Haima S8 before.
In fact, the hippocampus has been losing money for two consecutive years. If 20 19 can't turn losses into profits, Haima will face the risk of delisting.
From July, 2065438 to July, 2009, Zhu Jing returned to the position of chairman of the company and started his fourth venture, hoping to get rid of the increasingly marginalized living condition of Haima Automobile by focusing on production and sales bases, focusing on product lines and eliminating uncompetitive products with the goal of "focusing", "slimming" and "reducing burdens".
Jing Zhu's way of saving himself can be said to be simple and rude, that is, buying a house. Fortunately, I sold my house and temporarily passed the crisis of delisting.
On the evening of June 65438+1October 65438+June, 2020, Haima Automobile issued a performance forecast, "It is expected to turn a profit in 20 19", and the annual profit is expected to be 90 million yuan to 65438+300 million yuan.
On the night of the performance forecast disclosure, Haima also disclosed the "Announcement on the Progress of Selling Some Idle Properties" and announced the sale of houses again.
According to the announcement, Haima Automobile has sold 344 properties, with a collection of 654.38+62 billion yuan.
So far, Haima has sold 94.25% of idle properties. The company said in the announcement that "the progress of idle property sales will not be disclosed in the future".
People in the industry have always said that Haima Automobile is a "real estate giant that delays in building cars".
Haima Group has three business segments: Haima Automobile, Haitian Jinkong and Qingfeng Real Estate.
Among them, Haitian Jinkong is the financial control section of Haima Group, with total assets exceeding 654.38+0 billion yuan.
Qingfeng Real Estate is the real estate sector of Haima Group, with total assets exceeding 654.38+000 billion yuan, and its industries are distributed in Zhengzhou, Wuhan, Haikou and Kaifeng. Its subsidiaries include Zhengzhou Real Estate, Kaifeng Real Estate, Wuhan Real Estate, Hainan Real Estate, Haihui Commercial, Laoguanjia Property and Tang Hongyan Hotel.
According to Zhengzhou media reports, Zhengzhou Haima got the land of Haima Park at a low price with local help, and then the house price in Zhengzhou began to rise wildly from 20 17.
Haima is located in Haima Park of Zhengzhou East Station. At present, the bidding for a property of 130 square meters has exceeded 3.5 million. For Haima, selling a house is far better than building a car! Come on!
Although the automobile sector of Zhengzhou Haima is getting lower and lower, as a developer, Haima has been robbing Peter to pay Paul to maintain the operation of the automobile sector, which is also considered as "food and clothing".
However, Zhengzhou began to restrict purchases from 20 18, and the money in the real estate industry was not as good as before. That is, in this year, the automobile business of Haima became even more bleak, and the hot-selling model S5 of Haima began to be abandoned by the market, faster than expected, and all the business of Haima was a chicken feather.
It is generally believed that selling a house is not easier than selling a car. As an industry insider said, "The house sells well. What kind of cars do developers build across borders?"
Say a few more words
Haima, originally a 32-year-old car company, once had a high-light moment of selling the leaderboard, and now it has completely become a foundry.
"Car Ring Jihua" believes that Haima Automobile is facing a greater crisis because its production line has stopped production and its market share has continued to decline.
One day, the assets will run out. With the China automobile market gradually entering the era of stock competition, what will happen to Haima's poor performance? The consequences are unimaginable.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.