Nanny-level media process
Choose a platform, understand the track, explore its own characteristics and determine the track.
Set up an account, prepare shooting tools, write scripts and shoot videos.
Post-editing, checking, publishing, data copying, and keeping updated.
Food blogger
Food tutorial, daily food, store evaluation, food sharing, menu collection.
Vlog blogger
Daily video blog, food video blog, home video blog? Travel blog, work blog.
Wear bloggers
OOTD？ , wear a guide? , supporting plan? , clothing evaluation, Commuter clothes.
beauty?bloggers
Beauty tutorial, today's makeup, celebrity imitation makeup, good things to share, makeup artist
Maternal and infant blogger
Knowledge popularization, parenting experience, sharing of good things, parent-child interaction, daily life of cute baby.
Workplace blogger
Skills sharing, job hunting strategy, growth process, interpersonal relationship, and experience explanation.
It is suggested to shoot short video with mobile phone first, then shoot with tripod, stabilizer, wide-angle lens and other auxiliary equipment, and then upgrade professional camera gradually after reaching a certain level. The device I use is iphone 1 1. First, we need to set up the video recording and video storage of the mobile phone.
Setting of video storage mode: If you want higher frequency video, of course, you should choose high efficiency. If you shoot normally, it is enough to choose the best compatibility!
Video recording settings: For the setting of video resolution and frame rate, it is recommended that you choose the resolution and frame rate of 4k and 60fps, and it is best to test Z yourself.
It is suggested to match auxiliary tools to create good shooting conditions. The tripod is suggested to match the Yangtze River Delta frame+short tripod to better adjust the lens, increase the fill light and adjust the cold and warm light.
script
① Clear up the shooting ideas, solve the problem that novices will be in a hurry at the beginning of vlog, and avoid shooting some useless materials or running accounts.
The script is like a shooting plan, shooting logically saves time and effort. (3) It is convenient for post-editing, and the story outline will be clear in post-editing.
Shooting scene: determine our shooting content, and determine the scene according to the content.
Screen content: it is to show the scene screen in detail.
Music: Add appropriate background music to increase the atmosphere and vividness of the video.
Scenery: It is a shooting skill, and vlog video will be more abundant with multiple scenes to show the picture.
Lines: lines or subtitles of a video picture.
Duration: controls the duration of a single shot and the whole shot.
Mirror number: record the shooting sequence and assist in post-editing.
The above are the keywords commonly used by bloggers, which my friends can use in scripts, as well as in copywriting and headlines. Many friends can't understand the language when writing a copy, and they don't know how to write it. They can directly quote these high-frequency words.
Use common sense
Why do you want to do a short video?
① The user base is large.
② Strong ability to change first.
③ Short video has incomparable attraction to other media ④ It conforms to the audience's acceptance and usage habits.
High quality short video factor
Platform perspective: original works, high-quality content output, complete data in all aspects (completion rate, interaction rate, pre-intention ratio, etc.). ).
② User perspective: dry goods sharing, fun, emotional buzz, etc.
③ Author's point of view: attract users' attention and create value first.
Gold release time
Understand the peak hours of crowd activities at 7: 00-9: 00 in the morning, at noon 12: 00- 14: 00 in the evening18: 00-100, and choose the appropriate time according to different types.
① Before going to work in the morning (6: 00-8: 00): inspirational, breakfast, fitness.
② During lunch break (11:00-14: 00): drama, spitting and funny.
③ After work in the evening (18: 00-2 1: 00): Almost all works.
④ In the middle of the night (2 1: 00-2: 00), when you are empty and hungry: chicken soup, emotion and delicious food.