While you were still stunned by the number of new luxury home owners along the Huangpu River, in the recent 10 year, the "WeChat business" accompanied by WeChat has quietly stepped onto the altar of wealth from your circle of friends.
Among these people, the first one to appear, and perhaps the most ruthless one, is the former famous actress Zhang Ting from Treasure Island in China, and of course her husband Lin Ruiyang.
0 1 how much did Zhang Ting earn?
Back in 20 14, when the film and television industry was in full swing, young handsome men and beautiful women accumulated enough energy. Just to get into the traffic, Zhang Ting has completely put out the gesture of bidding farewell to the entertainment circle and concentrated on selling masks and skin care products. Her Weibo name with brand suffix is no different from those women's WeChat businesses blocked in your WeChat address book.
This obviously attracted more ridicule than understanding at that time. After all, in the eyes of most people who eat melons, why do good stars want to do WeChat business instead of doing it?
From their numerous speeches, we clearly know that they are full of enthusiasm and mission to promote their own brands, so they have to give up their acting career and concentrate on bringing beauty to women in China. But while "benefiting the public", they really made a lot of money.
In addition to publicly stating that "it costs 500 million yuan to pay taxes in a moonlight", there is also a press release saying that Zhang Ting and his wife pay more than 2 1 100 million yuan in taxes in a single year.
We have done a rigorous study, and the figure of 2 1 100 million may only appear in vague press releases for the time being, but 654,380+0.2 billion actually appears in government announcements.
In 20 18, the top 100 enterprises in Qingpu District were identified as the real economy, mainly manufacturing enterprises and service enterprises. The top 100 enterprises in Qingpu District paid 2013180 million yuan in taxes, accounting for 24.9% of the tax revenue in the whole region. At the same time, 35 enterprises in the region paid more than 654.38 billion yuan in taxes, and the average household tax of the top 100 outstanding enterprises was 654.38 billion yuan. Shanghai Dalway Trading Co., Ltd. is a "tax champion" enterprise in Qingpu District in 20 18, with a tax payment of 126 billion yuan (East. com)。
In 20 18, the value-added tax rate of cosmetic enterprises is 16%, and that of simple reverse sales is1260,000/16% (the general taxpayer's value-added tax rate is 20 18). In those days, the sales of Zhang Ting and his wife's enterprises was 7.875 billion.
Zuo er Lin Rui yang
According to the announcement, in 20 19, the company ranked third among the outstanding enterprises in Qingpu District 100. Judging from the growth of total annual tax payment in Qingpu District 1 1.8%, the tax payment is estimated to be around1500 million, and the sales, in turn,1500 million/13% (. Since 20 17, it has been the top five taxpayers in Qingpu District for three consecutive years.
There are so many figures that some students may be confused here. It doesn't matter. Just remember the conclusion: The turnover of Mr. and Mrs. Zhang Ting's business in three years is at least 25 billion.
Of course, some rational students will point out that these are all sales, and it is uncertain how much they can get into their personal pockets. You are right, but it is also a very simple math problem. According to the data given by Prospective Industry Research Institute, the general profit rate of cosmetics industry in China is around 25% ~ 35%. In other words, in the case of ensuring 25 billion sales, in the past three years alone, the Dalway founded by the couple can earn at least 8.7 billion yuan.
Is all this money theirs? Yes, basically.
According to the data of Tianyancha, Lin, whose real name is Lin, owns 62 enterprises in China, two of which hold 49.52% of the shares of Darway. Another major shareholder holding more than 65,438+00% shares is 33.065,438+0% Shanghai Shengji Biotechnology Co., Ltd., legal person Zhang Shuqin, oh, Zhang Ting himself.
Of course, fixed assets have long been a necessity: on Zhang Ting's birthday in 20 17, Lin Ruiyang Flower 17 billion bought an office building with a floor of 19 in Xuhui District as the company headquarters; In addition, the husband and wife have a luxury house in Shanghai's Shanghaiwan Haoting, which is an old-fashioned luxury house located in Xuhui Riverside, only 50 meters away from Huangpu River, with a first-line river view room. The total area of the mansion is as high as 65,438+0,650 square meters. According to the average price of Phase II 1.2 million yuan/square meter, the market value of this luxury house in Zhang Ting is at least 200 million yuan.
Combined with corporate income and real estate, even the most conservative estimate, Zhang Ting and Lin Ruiyang have at least 654.38 billion assets, and this is only in Chinese mainland.
Turn twice.
Today's situation, whether in Zhang Ting or Lin Ruiyang, was unexpected.
Both of them are actors, and they obviously made a good start. Lin Ruiyang, who is not yet white-haired, is a handsome and elegant young man appointed by Qiong Yao.
Lin Ruiyang and Xiao Qiang are together.
The representative role of that year was Chu Lian in A Curtain of Dreams.
Zhang Ting with touching dimples, at the age of 265,438+0, and the Hong Kong actor Angie Chiu Adam Cheng's "joking as a dragon" left an impression on the audience in the three places.
Zhang Ting, who just appeared in the public eye.
From the appearance, these two young men and women can understand each other in the industry, which is indeed a reason to love each other, but the onlookers always complain that this seems to be the marriage history before Lin Ruiyang.
Ex-wife Ceng Zhezhen is also an actress. Her round nose and eyes are called the lover of film students. Now, she is probably the national sister. Shortly after entering the actress career, Guomei met Guomei Lin Ruiyang.
Ceng Zhezhen was only 20 years old when they got married. Shortly after marriage, she gave birth to a son and a daughter for Lin Ruiyang, and since then, she has also retired from the film industry. But who says that human love is only once? In 2005, Zhang Ting of Lin Ruiyang fell in love with romance. In 2006, they got married in Taipei.
Although Lin Ruiyang clarified countless times that Zhang Ting was definitely not a third party and had never been involved in his previous marriage, people always had their own opinions. As early as the first exposure of their love affair, Zhang Ting was attacked by the media and the public, so he held a press conference to "clarify". Within five minutes of clarification, Zhang Ting cried several times and needed help when he left the scene.
After marriage, both of them moved to the mainland, but they borrowed the east wind: Lin Ruiyang began to operate real estate and was named "3 billion real estate tycoon"; It was during this period that Zhang Ting filmed the most influential TV series "Love Through Time and Space" when many stars paid little attention to the mainland market. Here is a knowledge point. The hero of this play is Xu zhēng, who is also the husband of Hong Tao Jr., the most famous star shareholder in the couple's business.
Moving to the mainland may be the right decision, but it may not be as simple as sending a draft to be shortlisted for heavy assets real estate. Lin Ruiyang company "Shangyang Real Estate Group" is listed on OTC CBB (i.e. OTC system) in the United States. At present, only 20 10 to 20 13, an American listed company, can be queried. During the past four years, Zhang Ting's husband's real estate group was in a state of loss.
But it doesn't matter. People who are good at turning around are always the best at learning: WeChat, launched on 20 1 1, has matured this year. 20 13 there are already sporadic people who have friends to sell goods. They use the name of WeChat to call WeChat business; Because of its particularity, cosmetics have become one of the most common choices in WeChat business. This year, Lin Ruiyang and Zhang Ting established their familiar cosmetics brands.
Until today.
03 wechat business rulemaker
On Weibo, my husband Lin Ruiyang has two accounts, one with brand prefix, which is used to forward all kinds of advertisements of agents every day, and the other, "-Lin Ruiyang-",which is mostly chicken soup for the soul except advertisements. And his wife Zhang Ting's Weibo account is updated more frequently, with more contents, more like the circle of friends of ordinary women.
As early as 20 12, Zhang Ting exposed his own river view room in Weibo, and made a snow scene, exposing the garden of his mansion.
On the show, she also started her own life without hesitation: for example, in the variety show "The Secret of the Kitchen" in which she once participated, Zhang Ting made public her mansion with a river view, and the house in the center of the city had a big attic garden. She also sincerely described that her home was too big and she often got lost.
Just a rich woman who grows vegetables on the top floor of the city center.
But when everyone knew that he was rich, Zhang Ting rarely showed off his mansion in Weibo, mostly in various videos.
Zhang Ting prefers to talk about her husband's love for herself than a mansion. She once introduced her company's skin care products in the program "I am a beauty", saying that this product was developed for her by her husband. Because she told Lin Ruiyang that she wanted to stay young, Lin Ruiyang specially invited a whole R&D team from France to develop it. She used this skin care product for 19 years, which is also the secret of her eternal youth.
Zhang Ting mentioned in "A Covenant between Lu and Yu" that Lin Ruiyang is very considerate to her and never touches the ground at home, because Lin Ruiyang will always carry her back; Chopsticks will not leave the plate when eating by themselves, because Lin Ruiyang will put all the dishes in her bowl.
Self-realization, always beautiful, well-off, well-behaved children, the key is the husband's love, always carrying you around at home after marriage: this is Zhang Tingli's life-and it is also the ideal life description of almost all women. At the moment of 20 19, you may have distrust of this perfect and unreal online display life, and you are tired of it, because countless micro-businesses are trying to create such a life.
But if we push the time forward to 20 13, such a life will be extremely lethal to ordinary consumers: before that, they have to go to the counter to buy cosmetics, and the contact with sales is only that short three minutes; Now, a person shows you his life in all directions, suggesting that you can use it as yourself. The most wonderful thing is that even if you spend less money and only have a mobile phone, you can become an agent and have this life completely.
Therefore, although there are countless photos of Lin Ruiyang surrounded by women, we all have reason to believe that this couple's feelings will never change: because this feeling is also one of the prices that each of their consumers pay when buying this product.
In this sense, Mr. and Mrs. Lin Ruiyang in Zhang Tingzhong are out-and-out marketing geniuses: they developed such a life template of WeChat merchants without any teacher knowledge. After successfully proving its effectiveness, it has been imitated by countless people so far. For those who used to be actors, it is their talent to create fantasy, but among so many actors, it is not just accidental that they have come to the present.
Today, the WeChat business still faces many controversies. As a mature business model, its existence may need more time to prove, but Zhang Ting and Lin Ruiyang are undoubtedly a wealth story only belonging to this era.