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What are head anchor and waist anchor?
The "head anchor" is a fan and the gift income is high. The anchor of Jin Zhuduo is called "head anchor". The reason why "waist anchor" is called "waist anchor" is because the gift income is average but the gift brush amount is higher than other anchors.

The live broadcast platform will pay the salary according to the popularity of the anchor every hour. For example, the popularity per hour is more than 65438+ million. How much is 1 hour? As far as this profit model is concerned, the income of network anchors is equal to popularity. In other words, the more popular, the higher the income.

The gift is that the netizen spends money to buy a gift for the network anchor, and the network anchor gets a share after deducting money layer by layer. This model does not depend on popularity, and the personal charm of the network anchor is more important. For example, a girl's popularity is only seven or eight thousand, but her income may be higher than those of hundreds of thousands of popular game anchors.

In addition, such as receiving advertisements and selling things as e-commerce. Many big anchors will do this now, and in the early days of e-sports live broadcast, this model was a great source of income for network anchors. However, e-commerce model is the most elementary business model in derivative sideline. If your e-commerce sells snacks and clothes, your income will be very low.

Extended data

Webcast absorbs and continues the advantages of the Internet. Through live video network broadcast, products display, related meetings, background introduction, scheme evaluation, online surveys, dialogues and interviews, online training and other contents can be posted on the Internet, which is intuitive, fast, expressive, rich in content, interactive, geographically unlimited and divisible, so as to enhance the promotion effect of the event site.

After the live broadcast is completed, it can continue to provide readers with replay and on-demand at any time, effectively extending the time and space of live broadcast and exerting the maximum value of live broadcast content.