On may 20 19, CBA company announced that Mr. Wang Dawei was appointed as the first CEO of CBA company upon nomination by the chairman and approval by the board of directors, and was fully responsible for all the work of CBA league. During his tenure, Wang Dawei made great efforts to promote the development of the alliance. The most striking thing about Wang Dawei's previous resume is that he served as senior vice president and chief marketing officer in NBA China. Over the past ten years, he has led many NBA businesses in China, including the development and management of market partners, media sales, merchandise licensing, theme retailing, interactive games, data strategy and youth development, and established several new NBA projects in China. Wang Dawei suddenly resigned less than a year and a half after taking office. Compared with CBA's high-profile promotion of the 2.0 brand upgrade plan in the past year, and its enthusiasm when it was the first to announce the rematch in China in June, CBA chose to announce Wang Dawei's resignation in one sentence in the middle of the weekend, and the secret became the focus of attention of major media.
Some people have speculated on many reasons for his departure, and there are also two divided and even opposing judgments on his achievements in the industry. It even reflects the differences between the goal and reality in the process of CBA professionalization, the pragmatism of packaging and grounding gas, the foresight of professional managers and the down-to-earth attitude of basketball players in China. Wang Dawei's departure seems to be a student. There are two theories about the reason why he left his job. The well-known first version is self-evident, while Su Qun, a senior basketball commentator, tells another version, but perhaps it involves hidden feelings and is not completely convincing in logic. Wang Dawei himself politely declined the interviews of major media reporters, and thanked everyone for their concern.