When shooting food advertisements, the first target is beautiful food. I think we should decide what equipment to shoot according to the type of food.
Food can generally be divided into dishes, cakes, fruits and so on. The most common food advertisement is to shoot dishes, which is to promote the special dishes operated by hotels. The equipment required for this purpose is:
First, use SLR camera and 50 fixed-focus lens, because food advertising photography is like shooting still life, the picture should be prominent, and the quality of shooting with 50 fixed-focus lens is good, which can ensure the amplification quality of photos, because food advertising photography not only needs to be placed on the computer, but also needs to be displayed outdoors, in windows and exhibitions, so it needs high-quality fixed-focus lens.
Second, shooting requires a tripod. In order to ensure the shooting effect, especially to prevent the camera from shaking, the tripod has a good stabilizing effect.
Third, for the shooting effect, you can use supplementary light to make the color saturation of the shot food high.
Four, in order to make the food advertising photography effect better, you can use the small slide rail, 180 degrees, 360 degrees rotation photography, increase special effects.
In fact, the method is very simple. First of all, shooting props should be fully prepared. Many professional studios will have special studios, they will create the most perfect lighting effect, and they will also prepare all kinds of lighting and background cloth. Moreover, in the process of food shooting, the ingredients will definitely be professionally processed and dressed.
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For example, when shooting fruit advertisements, photographers will spray antiperspirant spray on various fruits in advance in order to shoot perfect shots, which can keep the fruits moist and bright in color for a long time. Moreover, many food advertisements will also do special effects, such as slow motion, which can make all kinds of food tremble more obviously, but we humans can't observe it with the naked eye alone.
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Finally, advertisers and exquisite post-production can make food very delicious and attractive, even more mouth-watering than the poisonous apples given by the vicious queen to Snow White. I want to ask: who doesn't want to have a "delicious meal" so prepared for you?
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So in a word, although food advertisements are good, you should be cautious when placing orders ~ well, today's article is written here. The original picture material of this article comes from the internet and is edited and created by Xiao Jiang. If you like our article, you are welcome to subscribe to the message.
Food photography is different from others, just like cooking. You have to master its temperature to better show its original essence, and color is very important. One SLR, two soft boxes turn on the left and right lights, and the light value of one of them is adjusted to 1 as supplementary light. Adjust the light position according to the actual situation. If you want to be a professional, you must work hard!