The core data of this paper: the number of visits to beauty hospitals and the proportion of consumption of surgical items.
Medical beauty classification
Medical cosmetology is a first-class medical discipline, which consists of four different types of second-class medical disciplines: cosmetic surgery, cosmetic dentistry, cosmetic dermatology and cosmetic Chinese medicine. Among them, the projects in cosmetic surgery can be divided into four levels, and the four-level advanced projects can only be carried out in tertiary plastic surgery hospitals and tertiary general hospitals with medical beauty or plastic surgery.
According to the intervention methods, medical beauty can be divided into surgical and non-surgical categories. Surgical items fundamentally change or improve the appearance of face and body parts, including eye surgery, nose surgery, chest plastic surgery and liposuction and slimming; Non-surgical projects, also known as light medical beauty projects, include injection projects and skin care.
Medical beauty is highly accepted.
In the face value economy, the public has a high degree of acceptance of medical beauty. According to the new oxygen data, 50. 17% of the respondents said that they fully accepted medical beauty, and none of the respondents did not accept medical beauty at all.
The number of patients in beauty hospitals is increasing year by year.
20 16-2020, the number of patients in beauty hospitals in China is on the rise. In 2020, the growth rate slowed down due to the epidemic. There were 8.893 million patients in beauty hospitals nationwide, up 6. 16% year-on-year.
Surgical consumer goods mainly focus on facial plastic surgery.
In medical cosmetic surgery, the consumption of surgical items mainly focuses on facial plastic surgery, accounting for 24.74%; Among them, the consumption proportion of nose synthesis, eye synthesis and facial enhancement is 8.64%, 8. 1% and 8% respectively.
The main consumers are still women, but the proportion is decreasing year by year.
From 20 19 to 202 1, women are still the main consumers, accounting for nearly 90% of medical and beauty consumers. However, with men's constant attention to appearance, the proportion of medical beauty consumption is also increasing year by year.
In recent years, the number of people visiting beauty hospitals has increased year by year. Although women are still the main consumers in the medical and beauty industry, the proportion of male consumption has gradually increased. In the future, the medical and beauty industry will usher in rapid development under the wave of Yan value economy.
The above data refer to the Analysis Report on Market Demand Forecast and Investment Strategic Planning of China Medical Beauty Industry by Prospective Industry Research Institute.