Many Wechat business are struggling because there is no traffic. They also tried many drainage methods, but the results were not satisfactory.
Some people also tried to do Tik Tok, but they didn't do it well. They feel that the flow of these channels has been seized by others, and they have lost the advantage of the Red Sea.
So, how should the WeChat business be drained?
Mobile drainage system
Many micro-businesses have done drainage activities, sending red envelopes and small gifts, but the effect seems to be not very good because they can't do drainage. It should be said that it only activated a small number of original fans and did not attract new traffic.
If the activity you do can't achieve these two goals at the same time: activating fans and attracting new traffic, then this activity is not the best activity marketing.
When doing drainage activities, we should not only stimulate the forwarding and sharing of friends within the cost range, so as to attract new traffic.
When doing activities, you should also choose traffic products. What is a traffic product is a product that can bring traffic quickly. Traffic products have a feature, that is, low price and high quality, attracting a large number of mass users.
How to determine the flow product? For example, Redmi, a subsidiary of Xiaomi mobile phone, is not lower than Xiaomi at all, and the price is relatively low. It is also a popular product and belongs to the flow product.
Traffic products have three characteristics.
① The unit price of customers should be low or even free;
2 is just needed, high-frequency consumption;
(3) promoting fission and reproduction.
When doing marketing fission activities, you can combine traffic products to do an activity that can be forwarded and shared, and add new fans.
Media signal drainage
Many Wechat business said that he couldn't even write an article well, let alone write an article. Therefore, many micro-businesses are reluctant to try this drainage method.
In 20 16 years, Baidu's daily search volume reached 5 billion times. The user group is so huge that we are used to looking for our mother if we don't understand. Therefore, the drainage from the media number is also a very large flow pool.
How can I make this pool well? First of all, there must be some self-media accounts, such as Baijiahao, Zhihu, Douban, Sohu, Netease, Big Fish and so on. You can register your personal number, and the registration process is not difficult.
As for the content, it must be related to the product, so that it can be drained to the precise powder. The title of an article should start with keywords and easily searchable words. For example, if you want to lose weight, you will generally search for keywords such as "losing weight", "slimming" and "slim". Finally, leave a micro signal or QR code at the end of the article, but some accounts are not allowed to have QR codes.
And the content of the article should conform to the attributes of the account. For example, Baijiahao focuses on the original content-originality, followed by the accuracy of the article, whether it is worth it, and whether it is comprehensive.
One more thing, when SEO ranks websites, there will always be a problem of "fluctuation" in keyword ranking. But in the case of K, the website ranking immediately disappeared without a trace!
But on high-weight websites (such as Baijiahao, Zhihu, etc. ), everyone knows that the article will be included soon.
abstract
In fact, drainage is not as difficult as imagined. As long as you pay more attention and conform to the habits and preferences of consumers, it is easy to attract their attention.