"Hello everyone, welcome to our live broadcast room for helping farmers. This is the live broadcast room for helping farmers in Song Xiang Village, Dongting Township, Guangde City, Anhui Province. Today, we came to the home of the villager Han Decheng. His orchard covers nearly 10 acres. We have helped him sell the first batch of yellow peaches for more than 300 kilograms. Today, the second batch of yellow peaches is about to mature. " On the afternoon of July 18, Guo Feng, Party Secretary of Song Xiang Village in Dongting Township, came to Taoyuan again. A yellow peach grower named Han Decheng became the "anchor with goods" and spoke for his yellow peaches. It is understood that through the previous live broadcast with goods, Han Decheng has been helped to sell more than 300 kilograms of yellow peaches, which makes Han Decheng and his wife happy from ear to ear.
Qingchuang e-commerce live broadcast base. Photo courtesy of Propaganda Department of Guangde County Committee
In order to cultivate "live streaming economy", Dongting Township has built a Qingchuang e-commerce live broadcast base in Song Xiang Village. The live broadcast base is based on the "Fuxing" train, which was restored and built at 1: 1, with unique shape and vivid image. At the same time, Hangzhou professional e-commerce sales team is hired for daily management and operation. Song Xiang village has a share in the collective economy, and has innovated the mode of "village collective economy+enterprise+live broadcast". Guo Feng, Party branch secretary of the post-90s village, even went into the live broadcast room to be the anchor, and showed local agricultural products such as tea, fans, bamboo shoots, melons and fruits through the live broadcast platform.
Today, Guo Feng has become a well-known local "network celebrity village party secretary". Since it was launched in mid-May this year, his farm-supporting live broadcast room has completed the transaction volume of agricultural products of nearly 654.38 million yuan, which not only helped farmers increase their income, but also greatly promoted the development of the village collective economy. "I want to continue to enlarge and strengthen the live account, introduce Dongting to friends all over the country, let everyone know more about the local characteristics of Dongting, turn the live broadcast base into a channel to increase collective economic income, promote the development of local tourism, and empower rural revitalization." Guo Feng said.