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After Simba, the live broadcast in Luo Yonghao was also overturned. Why do people have completely different views on two people?
It's simple. Simba is arrogant and suspected of intentional fraud. After the product was exposed, he refused to admit his mistake and directly shirked the deliberate smearing of his competitors. He didn't apologize until all kinds of real hammers came. Luo Yonghao is sincere, and the problem of fake goods is cheated by the supplier. If there is a problem, he should correct and compensate in time and reflect. This is the attitude and practice a serious businessman should have.

1. The events in Simba and Luo Yonghao are different in nature. The problem of Simba's counterfeit goods is that consumers complain a lot. After he was deeply grilled, the problem was not just bird's nest. Moreover, according to the investigation, the "bird's nest" manufacturer has clearly told him that this is a flavor drink. But Simba sells flavored drinks as bird's nest, which means he is suspected of deliberately defrauding consumers.

Look at Luo Yonghao. His choice is much more reliable than the so-called "Xin Xuan". More importantly, he made no mistakes subjectively. The sweater he sold was maliciously cheated by the supplier, who forged the commodity inspection documents. After receiving the feedback from the fans, Luo Yonghao took the initiative to take the sweater to the testing organization for testing, and paid the consumer three times the price first, then jointly reported the case with the live broadcast partner and claimed compensation from the supplier.

Second, Luo Yonghao's handling was not a subjective mistake, and his handling of commodity issues was also very appropriate. Instead of shirking its responsibility, it compensated consumers first and then went to the supplier for compensation.

Not only that, he also promised to carefully screen partners in future live broadcasts, improve the quality threshold of suppliers, and arrange "mystery customers" to buy goods in the live broadcast room and conduct random inspections to compare them with the samples sent by suppliers.

Only in this way can the quality and after-sales of goods be effectively guaranteed. Consumers' interests will not suffer, so naturally they will not criticize Luo Yonghao excessively.

Finally: the way of doing business, honesty-oriented, customer-oriented, can develop for a long time.