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Korean Counterattack and Mazda Counterattack in Consumer Report
A few days ago, the American Consumer Report released the comprehensive ranking of automobile brands in 2020 and named the top ten models of the year. As we all know, Consumer Report has never published an advertisement for more than 80 years, and it relies entirely on the "tuition" of readers to ensure the neutrality and authority of the media. Although Consumer Report is mainly aimed at North American readers, many models and brands will also be sold in China. The comprehensive strength of this automobile brand can also be seen through the score ranking.

South Korea counterattacked and Porsche reached the top.

Last year's champion was Subaru. Americans have a special complex for Subaru. Although Subaru is a small factory, in their eyes, Subaru has a good performance in reliability, control, energy saving and safety. Judging from the score, Subaru's score is actually the same as last year, but Jens and Porsche's scores surpassed Subaru, pushing Subaru's ranking down. In terms of scores, Jens and Porsche surpassed Subaru. The former may be due to the improvement of reliability and customer satisfaction, while the latter must be the result of road test. Porsche's road test score is even four points higher than last year, so it ranks first.

This year's Korean brands are particularly brave. Besides being the second brand in Consumer Report, Jens is still J.D.Power? The champion model of SM(VDS) in American Vehicle Reliability Research in 2020, but unfortunately, the brand Jens has not been sold in China for the time being. But it doesn't matter. In addition to high-end brands, civilian brands are also competitive. Hyundai, which ranked tenth last year, rose to seventh place, from 73 points to 75 points, and Kia also rose three places, from 70 points to 74 points. Kia's progress is more obvious. The improvement of the performance of these two brands is mainly due to the problems of quality and road test results. Kia's road test scores even improved by 2 points compared with last year.

Among Japanese brands, the overall performance is not satisfactory. Lexus and Britain and finidi maintained the ranking, Mazda and Nissan rose, while other brands showed a downward trend. Toyota once again fell from the altar, from the top ten position last year to 12, but the score is still 73 points, which just shows that if you don't advance against the current, you will retreat. Honda, a brand that is more unfair than Toyota, dropped two places, but its score increased by two points. Acura was the worst, dropping eight places at once, and the score dropped from 68 to 66. Mitsubishi dropped two places to 32nd place. It is worth mentioning that although Nissan's ranking has risen, it did not even rank in the top 20 last year, and this year it barely ranked 17.

Mazda is the most competitive Japanese brand. Last year, Consumer Report tested six Mazda cars, all of which were recommended. It is the most tested brand among the three brands recommended by 100% models, and Jens and Porsche only tested three models each. However, the road test result is a little delayed, only 76 points, which is estimated to be delayed in terms of sound insulation and comfort.

In terms of German brands, the overall performance was average, BBA was wiped out, and Audi dropped two places, becoming the highest ranked brand among BBA brands; BMW dropped 1 bit, ranking eighth, but the Mini brand won a sigh of relief for BMW, ranking up 5 places; On the other hand, Mercedes-Benz maintained a consistent level, dropping three places and ranking 20th. Volkswagen, which was affected by the emission gate, continued to decline this year, ranking as 16, falling by five places. It is worth mentioning that the road test scores of German cars are generally high, and BMW scored 88 points in the road test, second only to Porsche; Audi 87 points; Volkswagen 84 points. However, the score of Mercedes-Benz is only 68, which is worse than that of Toyota. Coupled with the criticized quality problems, it is no wonder that the ranking has plummeted.

American brands also showed a downward trend as a whole, with Ford dropping 3 places, Lincoln dropping 5 places, Chevrolet dropping 1 place, Cadillac dropping 3 places and Jeep dropping 2 places. Chrysler and Dodge rose 4 places respectively, while GM rose 1 place. Judging from the overall list, the situation of the American Department is worrying. Lincoln ranks the highest, 13 people reach the ceiling, and most brands wander in the lower half of the list.

There is another interesting phenomenon in this year's list. In the first half of the year, the gap between brands in the region has been very small. There are four brands with a comprehensive score of 73 points, and there are many phenomena of the same score, so Honda will appear. In this case, the score is obviously rising, but the ranking is declining.

10 is a reliable model? Mazda, Toyota, Lexus and so on.

In addition to the comprehensive brand rankings, Consumer Report also released 10 reliable models. Among the 10 models, there are 6 models of Toyota Motor Group, 3 models of Toyota and 3 models of Lexus. Mazda also received three car recommendations, and Hyundai Onsino won the fifth place. Some people may ask, hasn't Toyota's ranking dropped? Isn't the ranking of Lexus unchanged? Why are 60% of the recommended models Toyota?

In fact, in the Consumer Report, the comprehensive ranking of brands is based on road test results, reliability, consumer expectations, consumer satisfaction and other aspects, so only reliability can not achieve good results. Take Toyota as an example, their road test score is only 70 points, which is almost the bottom level, and Lexus' road test level is only 74 points, which is the bottom of the upper half, so the ranking of these two brands depends on reliability and consumer satisfaction. But what if we only look at consumer satisfaction and reliability?

In terms of car quality, Lexus and Toyota still dominate the list, with 1 and third place respectively (the same score as Mazda). However, please pay attention to Mazda. In recent years, Mazda's product quality in the North American market has advanced by leaps and bounds, from 65,438+02 in the previous year to the fourth place last year and the second place this year. Strength should not be underestimated. Moreover, according to the proportion of the top ten reliable models on the market, the proportion of Mazda is definitely much higher than that of Toyota, so Mazda's second place is well deserved. However, it is reported that Mazda will not release any new cars in the next two years, which is a pity.

Careful netizens may find that there may be some contradictions between the lists. For example, the brand Dodge ranks only 2 1 in the comprehensive ranking list, far lower than Mini( 10) and Kia (9). The results of the road test are the same as those of Kia, both of which are 77. According to the scoring dimensions such as reliability, consumer expectations and road test results, Dodge should be at the top of the comprehensive ranking.

But on analysis, it doesn't seem to be contradictory. It is necessary to analyze specific problems. Many times, we are used to associating brand performance with a certain model, which leads us to ignore the fact that different models under the same brand have different performances. Dodge Challenger is a good example. Similarly, Lexus LS is actually the most unreliable model in the brand. So the comprehensive ranking is just a mechanical comprehensive evaluation. For individual models, you can analyze them in detail, or you can only pay attention to some indicators, so you don't have to worry too much about the overall ranking of brands.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.