What is PS?
Its full name is Photoshop, and it is a versatile graphics processing software.
Where will PS be used?
Photoshop is widely used, whether it's hobbies or work needs. It mainly covers photo retouching, color matching, illustration, web design, UI design, graphic design, poster production and other fields.
Then let's share a learning content from elementary, intermediate and advanced PS, so that everyone can master this magical tool step by step.
I split the content into small modules, and everyone can choose according to their own needs.
First of all, Photoshop elementary
Web page link
If you are new to PS and need to know the basic usage of PS, then we will take you step by step to understand PS from the aspects of interface introduction, basic settings, new files, viewing operation, saving, exporting and moving tools. Let everyone be familiar with the common functions and specific usage of PS tools in graphic design, and be able to use PS for basic picture processing.
1, PS interface
When you first come into contact with PS, you should first briefly understand the origin, function and role of this tool. Open the PS tool and briefly understand the components of the interface and the role of the tool.
2. Common functions and specific usage
1) layer relation and its application. Layers are like movies containing elements such as text or graphics, which are stacked one after another to form the final effect of the page.
2) Color filling and magic wand matting. There are many ways of matting. Let's take the wand as an example to briefly understand the matting in PS.
3) Select and copy. Copy image selection is one of the functions we often need to use. For example, if you draw a graph in PS, you can generate several identical graphs by selecting and copying.
4) Lock the sleeve and the propeller. Lasso tool includes three tools, namely lasso tool, polygon locking tool and magnetic locking tool. Lasso tool is the most basic tool for selecting regions and plays an important role in processing images. The principle of feathering is to blur the connection parts inside and outside the selection, which plays the role of gradual change, thus achieving the effect of natural connection and helping to blend the selection with the surrounding pixels.
5) Decontamination tools and repair tools. This tool is often used to fine-tune pictures, and the stain tool is used to modify facial defects such as stains in portraits and graphics. The patching tool can take the effect of one picture in the picture and patch the effect of another place.
6) Liquefaction effect _ (6) First, we should do a unified experiment, then write _ (6) Extraction of naphthalene fields in the Netherlands, and finally pay attention to a 9-year plan.
7) Text (characters and paragraphs).
8) Shape cutting and deformation.
Second, PhotoShop intermediate web page links
After understanding the basic functions of PS, we need to further understand the common tools such as layer relationship, matting, pen tool, eraser tool, straw tool and brush tool. , mask, filter, so as to be familiar with the layer style, and have the ability of layout application and poster synthesis design.
1) color scale, contrast and curve. PS contrast adjustment includes using PS automatic contrast, gray scale and curve command adjustment, and gray scale and curve play a very important role in PS color matching.
2) hue saturation and hue balance. Every picture has three attributes: hue, saturation and lightness. Using these functions can make the color matching of pictures more perfect.
3) Color mixing case. See what the specific function of color matching tools is through cases, and further familiarize yourself with the use of tools.
4) cut the mask. A very special and interesting mask in PS often produces some special effects.
5) Mixed mode. You can mix the color of an object with the color of the underlying object in different ways.
6) Layer style 1, layer style 2. The layer style is powerful, which can easily and quickly produce various stereoscopic projections, various textures and image special effects.
7) filtering effect. It is mainly used to realize various special effects of images.
Third, Photoshop advanced web links
When we are familiar with PS, there may be more needs, such as making posters and fine-tuning pictures. So we learn the role of PS through practical cases, so as to achieve the purpose of making pictures with PS.
1) poster. Poster design is one of the manifestations of visual communication. Designers combine breakthrough, text, color and other elements to show the information to be publicized, and attract people's attention at the first time through the composition of the layout. You can learn the design of that poster through practical cases such as font poster, movie poster, mobile phone poster, furniture poster, beverage poster, lighting poster, sports poster, etc., and strengthen your operational ability.
2) font. Fonts are all designed by hand, and they are all designed by various font designers. So if you can't find a suitable free font, you can try to design your own font. Through _emon font, _ shallow frame ⒘ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆ ⒆
3) typesetting and color matching. The ultimate picture is pleasing to the eye, and its typesetting, color matching, content and creative design are all key elements.
4) Fine retouching. Exquisite pictures may be the content that many PS enthusiasts pay more attention to. We will take you to learn how to retouch through the sharing of figure retouching and wedding retouching.
The above sharing is just to let everyone know the function and usage of PS. If you want to master it skillfully, you still have to practice it repeatedly by yourself. If you are engaged in the design industry, you can better express your design ideas through tools only if you master the design ability such as design foundation, design thinking and design specifications.
How to learn art design from scratch can be started from the following aspects:
1, Photoshop elementary.
PS interface, common functions and specific usage, layer relationship and application (layers are like films containing elements such as words or graphics, which are superimposed one by one to form the final effect of the page), color filling, magic wand matting, selection and copying (copying of picture selection is one of the functions that are often needed, such as drawing a picture in PS, and several identical pictures can be generated through selection and copying).
Locking and feathering: Lasso tool includes three tools, namely lasso tool, polygonal lock tool and magnetic lock tool. Lasso tool is the most basic selection tool and plays an important role in image processing. The principle of feathering is to blur the connection parts inside and outside the selection, which plays the role of gradual change, thus achieving the effect of natural connection and helping to blend the selection with the surrounding pixels.
Stain removal tools and repair tools: This tool is often used to fine-tune pictures. The stain tool is used to modify facial defects and stains of people. The patching tool can take the effect of one picture in the picture and patch the effect of another place.
Liquefaction effect and actual combat: A series of routine operations, such as face-lifting, leg lifting and eye enlargement, are carried out to make the picture effect more perfect. Text (characters and paragraphs), shape cutting and deformation.
2, PhotoShop intermediate.
After understanding the basic functions of PS, we need to further understand the common tools such as layer relationship, matting, pen tool, eraser tool, straw tool and brush tool. , mask, filter, so as to be familiar with the layer style, and have the ability of layout application and poster synthesis design.
Gray scale, contrast and curve: PS contrast adjustment includes the use of PS automatic contrast, gray scale and curve command adjustment, and gray scale and curve play a very important role in PS color matching.
Hue saturation and hue balance: Every picture has three attributes: hue, saturation and lightness. Using these functions can make the color matching of pictures more perfect.
Color matching case: see what the specific function of color matching tools is through cases, and further familiarize yourself with the use of tools.
Cutting mask: a very interesting mask in PS, which can often be used to make some special effects.
Mixed mode. : Blend the color of the object with the color of the underlying object in different ways.
Layer Style 1, Layer Style 2: Layer Style is powerful, and it can easily and quickly produce various stereoscopic projections, textures and scene effects.
Filter effect: mainly used to realize various special effects of images.
3, Photoshop advanced.
When you are familiar with PS, you will need more, such as making posters and fine-tuning pictures.
Poster: Poster design is one of the manifestations of visual communication. Designers combine breakthrough, text, color and other elements to show the information to be publicized, and attract people's attention at the first time through the composition of the layout.
You can learn poster design through practical cases such as font posters, movie posters, mobile phone posters, furniture posters, beverage posters, lighting posters, sports posters, etc., and strengthen your operational ability.
Font: Fonts are all designed by people and by various font designers. So if you can't find a suitable free font, you can try to design your own font. Learn how to make fonts through demon fonts, star fonts, three-dimensional characters and font deformation.
Typesetting and color matching: the ultimate picture is pleasing to the eye, and its typesetting, color matching, content and creative design are all key elements.
Fine-tuning pictures: Fine-tuning pictures may be a concern of many PS amateurs. Through fine-tuning characters and wedding retouching, the picture is more eye-catching
4. Make a special page.
Topic page is a content aggregation page, which integrates effective information and leaves a profound impact on people. Taobao e-commerce can highlight the theme of the event and product features through the topic page, thus promoting the sales of the store.
5. Make a detailed page.
The commodity details page can display commodity information and details, but the details page is not only the accumulation of detailed pictures of commodities, but also the order and content of commodity display can be found.
6. Shop decoration.
Shop decoration is also one of the necessary skills for Taobao artists. Free shop opening and decoration preparation: If you want to open a shop, the first step should be to apply for a seller's account, be familiar with the seller's background operation, and make a good knowledge reserve for shop decoration.
Shop layout introduction and layout size: Taobao shop pages are decorated in sections. We need to know the display position and layout size of these sections in the shop before we can design the layout content that meets the specifications. Upload material, cut and export pictures, DW link operation, etc.
In order to increase the number of clicks on goods and promote sales, we need to add various links to the homepage, shop signs and details pages when decorating Taobao stores. Using DW(AdobeDreamweaver) can successfully complete this work.
7. Navigation bar settings.
The store has a navigation bar with treasures, activities, new products and so on. In fact, it is convenient for buyers to enter the store and quickly choose surprises according to their own needs, making it easier to retain customers.
8. Decorate the header of the animation.
Moving the header can make the page more vivid, and it can also give buyers who browse the store a better operating experience.
9. Home video.
The first impression a shop's homepage brings to a buyer can determine whether the buyer is willing to continue browsing the shop. Now many shops will put short videos about products on the homepage to make customers feel the goods more intuitively.
10, header full-screen design and header hot link.
The full-screen design of the header will bring more direct visual impact to the buyer. Adding hot links to the header can improve the exposure and sales of store star products.
1 1, product display special effects.
Product display has various special effects, such as video, enlarged display, mouse movement special effects and so on. Choosing the right product to display special effects can highlight the characteristics and highlights of the baby.
12, full-screen carousel poster.
Prepare product pictures and set the contact style of the turntable, such as points, rectangles and numbers. The rotation of posters can make buyers who stay on the current page know more about the products.
13, Footer Design and Decoration.
Many Taobao shops only pay attention to the decoration of the header, but ignore the footer. In the process of store decoration, we should pay attention to both the header and footer. Only by improving the overall page can we increase the sales of outlets. Moreover, a lot of useful store information will be added to the footer of the store to improve the conversion rate of the store.
What can God tell us about the size and practice of Ps making offline posters and exhibition stands? General specifications are 60cmX 160cmX booth and 80cmX 180cmX booth. X booth is easy to display, simple and convenient, easy to carry, economical and practical.
The traditional printing resolution is 300, and the inkjet printing resolution is 30. Because the file size is relatively large, the resolution is not too large, generally below 100, and the webpage generally uses 72. If the file is too large, you can use 30 and 40.
Usually, X-frame usually uses PVC rigid film, which is also called X-frame special film. It is a PVC material with good hardness. The thickness is 150G and 180G. With coating, it can be used for photo output.
X-stand is a simple, convenient, economical, practical, light and fast advertising product, with simple design, easy storage and simple installation, weighing less than 1.5KG, and the whole X-stand can be installed in less than one minute, which is very convenient.
Extended data:
Desktop size: A3, A4, 20*42cm
General dimensions: 60X 160cm, 80X 180cm.
The early use of X-shaped display stands prevailed in Europe and America, and conspicuous and exquisite patterns and display stands for placing products have become very common abroad, which are widely used in food and beverage, daily chemical, household appliances, home, building materials, alcohol and other industries. Many packaging companies in Europe and America also believe that making display racks (display racks, display racks) can improve the technical level and sales ability of enterprises.
In Europe and America, display stands (display stands) are a kind of products with very high added value, which are used by many users and manufacturers.
There are more and more styles and materials of X brackets, and the prices are different. Customers can choose their own styles and materials according to their own needs.
Some brand customers have regarded display racks (display racks, display racks) as regular promotional products in the system, which have achieved good results in both new product release and holiday promotion, and are of great help to enhance the brand image of stores, create a holiday atmosphere and increase sales.
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