Why is Uniqlo popular? Uniqlo is a best-selling brand in Japan. Its clothing is characterized by modernity, simplicity, naturalness and high quality. The name of the company is Fast Retailing. Why is Uniqlo popular?
Why is Uniqlo popular 1 Many people who like Uniqlo know that Uniqlo, Sesame Street and KWAS have just launched a series of co-branded clothes, which make many people's wallets pay for it. Not long ago, KWAS posted a picture on social media, in which there is a Sesame Street doll, but the eyes are KWAS' iconic fork, which makes people think. Could it be that the cooperation with Uniqlo came again? If you really plan to buy clothes again, have you ever wondered why Uniqlo clothes are so popular? Uniqlo's co-branded series touches the hearts of countless people every time. Many people can't understand this charm, so let's decipher why Uniqlo is so popular today.
1, high cost performance.
Uniqlo is a person who achieves the ultimate in cost performance. First of all, Uniqlo is a brand without logo, that is, they hope to let people know that it is only Uniqlo's clothes through the material, tailoring and origin of the products, so it is very good in the quality of clothes. In addition to being famous in the clothing industry, Uniqlo has also made a lot of efforts in scientific research and development. Many of the machines they developed can increase the production cost of clothes, which is also the reason why Uniqlo's clothes can be cheap, that is, the cost performance is extremely high. This is the first reason why many people choose Uniqlo.
Step 2 facilitate
In addition to high cost performance, convenience is definitely a big reason why people choose it. With the expansion of overseas territory of Uniqlo, more and more Uniqlo stores are set up in China and South Korea except Japan. In the market profit last year, the profit of China market surpassed that of Japan for the first time. This data shows that China has a huge consumer group, so Uniqlo has cleverly opened one physical store after another in China, and Uniqlo can be seen in almost every city. In addition to many stores, there are various styles of clothes in them, and basically you can find any kind of clothes in them.
3. High fashion
It is impossible for a brand to become a brand that so many people like if it only achieves good quality and low price. At most, it's just a brand that mom likes. However, Uniqlo is still a brand with a sense of fashion on the basis of good quality and low price. It has a certain position in the trend, Uniqlo can always grasp the trend, and its products are also very fashionable. This is also due to the team behind it. First of all, the design team of Uniqlo's popular U series is Uniqlo's Paris R&D Center, where the design director is the former design director of Hermes. Nigo, who has a deep influence on Japanese trend culture, is the creative director of Uniqlo. He is the manager of bape, a famous Japanese fashion brand, and his design director has taken the trend of Uniqlo to a new height. In addition to bringing creativity, he also used his contacts to see various trend brands that Uniqlo cooperated with to see how influential nigo was.
These are the main reasons why Uniqlo is popular. Whether you like it or not, it is undoubtedly successful in the clothing industry. Even Ma Yun admits that he admires Uniqlo. If you are still biased against Uniqlo, try on your clothes, and you may feel different.
Why is Uniqlo popular? Uniqlo is a best-selling brand in Japan, and its clothing is characterized by modernity, simplicity and high quality, ranking among the best in the global clothing retail industry. The name of the company is Fast Retailing, which contains many special meanings. Fast+Retail embodies the fundamental entrepreneurial spirit of how to quickly commercialize customers' requirements and provide goods, and also expresses their unshakable belief in becoming a retail enterprise with a global concept of fast food culture.
This concept refers to providing a large number of clothes that anyone can wear at any time and anywhere at reasonable and credible prices through global unified services. Therefore, they have a unique commodity planning, development and sales system, so as to achieve low-cost store operation.
When will Uniqlo be on sale?
The discount is the strongest when the warehouse is cleared in different seasons. Generally, the highest discount can reach 30%, and 199 MINUS 59 is very common. In addition, there are anniversary celebrations, double twelfth and other activities. However, discounts are generally incomplete.
Generally speaking, UNIQLO has frequent discount activities, large price fluctuations and obvious laws. If you know the rules, you can start at a better price. Most goods will be reduced by about three times, and finally they can even get a 60% discount.
Can Uniqlo return discounted clothes?
Uniqlo's special products can also be returned, as long as it does not affect the secondary sales, but you have to ensure that the label is not torn and the receipt is still there.
According to the relevant laws and Uniqlo regulations, the goods sold within 7 days (including legal holidays) need to be in good condition, with complete accessories, without washing, wear, man-made damage, pollution, etc., and there is no reason to return them (except for some goods). Goods that do not provide unreasonable return service include: underwear, socks/socks/stockings/leg socks, body-shaping pants, body-shaping jumpsuits, baby clothes, customized goods (including goods with modified pants length).
Why is Uniqlo popular 3 This Uniqlo refers to a Japanese clothing brand, and there are also some stores in China, among which Taikooli Uniqlo in Sanlitun is the most famous, and this stalk is also here.
It was on the night of July, 20 15, 14, that an indecent video of the fitting room of Sanlitun Uniqlo suddenly went viral on the Internet, which contained many indecent photos and immediately exploded on the Internet. The next day, the official response firmly denied that it was hype.
Uniqlo H& entered China in September 2002, four or five years ahead of its competitors ZARA and H & ampm, and has opened more than 200 stores in 48 cities all over the country, all of which are direct stores. Among them, from the100th store to the breakthrough of 200 stores, Uniqlo only took 1.5 years. According to official website, as of May 3 1 and May 20 13, the number of shops in China was 202. However, since 2006, Uniqlo's leading edge has been shrinking year by year. 20 1 1 year, the number of ZARA stores in China officially reached 100, which tied Uniqlo. This is a huge impact on Uniqlo, which has put more than half of its overseas income in China.
Compared with other fast fashion brands, it is not too early for Uniqlo to implement multi-brand strategy in China. H & ampm and ZARA are at the forefront of multi-brand strategy, and are also accelerating the expansion of other brands besides the main brand. The market they face is not only young, but also more subdivided. Just recently, ZARA said that it would soon introduce a new brand to China. GAP, an American brand, also announced that its brand Old Navy will come to China soon and will open its first old navy store in Shanghai.
However, Uniqlo's strongest is its own supply chain system, from product design and production to final sales. From fabric planning, commodity planning, sales planning, production planning to sales process, the product cycle in this recycling system is only 18 weeks, which is far beyond the reach of domestic fast fashion enterprises.
Ma Gang, a commentator on shoes and clothing, told reporters that high quality brought a large number of customers to Uniqlo, but low price made its profits limited. Moreover, Uniqlo's clothing is not entirely fashionable. Compared with ZARA, H &；; M, its popularity is far from enough.