1, list the main advantages and selling points of the product itself. Here we take weight loss products as an example. Then the selling points and advantages of weight loss products can be listed as follows: fast weight loss, pure natural extraction of plants, authentic and reliable sources, safe weight loss mechanism without side effects, convenient injection, no rebound, free trial, celebrity use, real cases, media recommendation, authentication information and so on.

2. Starting from the advantages and selling points, let's think about two points: what difficulties the product can help users solve, how to let users find the * * * sound emotionally, or lose weight products.

3. Extend the user's pain points and emotional buzz, and locate the attributes of the target population. Here are four methods for reference: self-assumption (brainstorming), asking friends, user feedback, and looking for information online.